Are you Treating Your Business like an Offline Business

Are you treating your business your online business like an offline business? 

I was chatting with a client the other day and we were making the distinction of yes, she has an online business that she can actually work with anyone all around the world, and yet she's treating her business like an offline business. Now, what do I mean by that? 

At the beginning stages of your business, you really want to do what I call "pounding the pavement," which is boring and crappy, non-leveraged activities that you actually can get new clients in. So that means networking, going to events. Don't get me wrong, they totally work. And it could be an offline business. It does not actually have to be online in order to do just those marketing tactics. But we have the internet nowadays, thank goodness, and being able to use the leverage side of the business, not just networking on Facebook or networking groups online, really having leveraged activities, having a website that actually converts, that's not a two-pager, right, a "brochure website," like we used to do back in the day. 

So I want to challenge you today. Are you really treating your business like an online business with leverage and scale or are you stuck in the pounding the pavement rut? It's amazing for short term growth, don't get me wrong. I really think it helps build up the foundation so that you can hire your first employee so that you can scale a lot more. But if you don't even recognize that you're in that place, you're going to keep being on the hamster wheel that is business ownership, that's just chugging and chugging and chugging, and you know you need to do something different. So please heed my warning and make sure that your online business is treated like an online business. Hope you have an amazing day!

Summary

Title

Are you Treating Your Business like an Offline Business

Description

I've seen time and time again - online business owners that can sell ANYWHERE and they are stuck in old school offline tactics. If referrals are your main source, or in person networking events are your only marketing channels, then you have an offline business! Listen in, and be honest with yourself - are you running an ONLINE or OFFLINE business?

Tags: Business Growth, networking, Offline Business, online business, scale a business

Categories: Branding, Business, Business Growth/Scaling, Networking, Starting A Business

Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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