The definition of success with Carissa Reiniger

Carissa Reiniger is the Founder & CEO of Silver Lining Ltd. She started Silver Lining in 2005 and created the Silver Lining Action Plan – SLAP! – A methodology that has helped over 10,000 small business owners in 9 countries set – and hit their growth goals. She has worked with major organizations such as Google, The White House, Hewlett-Packard, Intuit, Citi Cards, Staples, Citrix, and American Airlines to bring more resources and support to small businesses. She and her work have been featured in places such as The New York Times, The National Post, The Globe and Mail, Inc Magazine, Entrepreneur Magazine, Forbes, and BizJournal. She is on a mission to help more small business owners make money doing what they love because she genuinely believes that we CAN change the economy one small business at a time.

“Building a business is actually reasonably straightforward. Being human is very complicated. And the human experience is very complicated. And being an entrepreneur where our humanness is so connected to the business that we’re building, that’s the real journey. That’s the real meat of the experience” – Carissa Reiniger

Episode Highlights:

  • Advice to business owners that are struggling during this pandemic
  • Why mindset is a decision
  • Three things to do to give yourself permission to pause
  • Techniques to get more aligned and get back on track quicker
  • Tips to get more rest in the chaotic world of business
  • How to figure out your definition of success
  • What is the role of business injustice
  • Why SLAP is “Pay what you can”


Connect with Carissa:


Transcript: Download

Video Transcription provided by GMR Transcription Services.

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Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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