Selects Edition: How to Become Your Own Startup Superhero (even if you change industries!) with Steve Hoffman

This is the Selects Edition of the Eventual Millionaire, where we choose to republish the best interviews I had with millionaires. (This episode was originally published on November 1, 2021.)

Steve Hoffman (Captain Hoff) is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines. Steve is also a venture investor, serial entrepreneur, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella). He also hosts two Founders Space Podcasts: Startup Supercharge and Mentors & Masters.

While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment, known for producing over a hundred TV shows, acquired by MGM. He went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network, and others. In Silicon Valley, Hoffman founded two more venture-backed startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files.

Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup accelerators in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world’s largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom.

“You could have the best idea in the world, you could have the best team in the world, you could have the best product in the world, you could have all the money in the world, but if there is no demand out there for what you have, it’ll go nowhere.” – Captain Hoff

Episode Highlights:

  • Captain Hoff’s career journey (Why he decided to change his career so much)
  • How to get investors for your business
  • Why do early adopters of new technology fail in their venture
  • How to get your customer’s feedback to create more value for them
  • What is creative process (And where does it comes in the feedback loop)


Books and Resources:

Startup Supercharge (Podcast)
Mentors & Masters (Podcast)
Make Elephants Fly (Book)
Surviving a Startup (Book)
The Five Forces That Change Everything (Book)

Connect with Founders Space:


Transcript: Download

Video Transcription provided by GMR Transcription Services.

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Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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