Quick Tip: Gaining Strategic Partners

A quick tip about strategic partners. I was chatting with a client the other day and we were really diving in deep into how we can get more strategic partners for lead flow especially now, right? Having connections right now is really really important when we're all stuck as hermits in our houses. So I just want to give you a couple tips. 

Number one, and this is what I love about my clients, you first have to actually care. You have to care about them as a human and not just try to get the win-win situation, that's when things can start to feel a little slimy used car salesman if you're like, "No! Let's get a win! Let see how this works, this will be great!" So actually care about them as a human what they?re going through right now. Hopefully, you guys figure out something mutually long-term to be set up strategic partnerships. But to try and get that hooked. 

Number two, to actually get them to pay attention and you've probably heard this before. Give them something and not another freaking ebook, please! Oh my goodness! Give them something that they actually think is valuable, like prospects or if they're a web design company an amazing contractor that's a graphic designer that's super inexpensive and really really great. What can you give them a specific give that they actually care about? So, if you care about them as a human we should be able to deliver something that they actually care about because you pay attention. 

So, I highly recommend doing that and grabbing the book 'The Go-Giver by Bob Burg', to really learn some better ways to figure out specific gives. If you just ask, "Hey, what can I do for you?," everyone's like, "I don't know." Or like "Ugh, I've heard that all the time," that sounds like every other person trying to pitch me something. No, don't do that. Actually care, take some time to figure out any specific thing that is going to be a long-term strategic partner that you know, like, and trust from the very beginning, extremely important. How can you build it? By giving. Hope that helps, let me know if you have any questions and have an amazing day!

Summary

Title

Quick Tip: Gaining Strategic Partners

Description

Having business and personal connections is really important. Here are my tips in gaining your own strategic partners.

Tags: Business Partnership, how to get more clients, sales strategy, the go-giver

Categories: Business, Business Growth/Scaling, Business Partnerships, Sales, Strategic Decision

Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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