Keys to producing whole-life wealth with Rock Thomas

Entrepreneur and bestselling author – Rock Thomas

I’m thrilled to have Rock Thomas on the show. Rock is a self-made millionaire and the World’s #1 Whole-Life-Success Expert.

Rock runs several businesses and six award-winning RE/MAS franchises. After achieving great financial success, he embarked on his personal growth journey through traveling the world and studying under acclaimed teachers like Tony Robbins, T. Harv Eker, Deepak Chopra, John Gray, David Deida, David Wolfe, Jack Canfield, Dr. Wayne Dyer, and Stephen Covey.

After experiencing and fully understanding all what he learned and talking to people from different walks of life, he founded Rock Thomas International to bring the best of the best to the world. His programs blend his extensive knowledge about personal development with cutting-edge success formulas designed to produce whole-life wealth.

As seen on Goalcast, Rock Thomas has touched over 70 million lives, created the #theIAMmovement, and is known as the man who will help you redefine your life.

Episode Highlights:

Tools to creating massive transformation in your life
7 master steps to change and one thing that neurologically works for transforming trauma
Keys to increasing clarity through asking better internal questions
How journaling in review is the key to changing behavior

Links:

RockThomas.com
The Power of Your Identity
Gom1.com

Transcript: Download

Video Transcription provided by GMR Transcription Services.

Jaime: Welcome to Eventual Millionaire. I?m Jaime Masters. And today on the show, we have Rock Thomas. He has an amazing name. You?re always going to remember his URL @rockthomas.com. He also has had six award winning Remax franchises plus is a serial entrepreneur plus has a whole coaching amazing master mind. Thank you so much for coming on the show today.

Rock: I?m stoked to be here. I just love what you?re doing.

Jaime: Well, it sounds like we do very, very similar things. So, tell me what your mission in life is because, apparently, it?s very similar to mine so, please.

Rock: I?ve had several different missions. People are like how do you find your purpose. And I think that it changes a lot over time. The most recent purpose that I found was when I was around 50, I?m 56 now, which is to help other people basically get out of the rat race by creating passive income vehicles without giving up their health or their relationships. So, we call it the whole life millionaire and the journey to becoming a 100 percenter, which means that 100 percent of your fixed expenses are covered by money that comes in while you?re sleeping. And then, in that process, what we discovered is all of people?s limiting beliefs and their trauma from their childhood come to the surface.

And that?s when I rub my hands together and I get to deal with that. So, we kind of trick people into saying we?re going to help you become a millionaire and we get to work on the good stuff.

Jaime: And everyone right now is going, ?Oh, I absolutely love that,? because that?s sort of the whole premise of the show, too. It?s about the whole life side of things. So, how did you come to that? Tell me a little bit about your story and why you pay so much attention to the whole life piece and not just the money.

Rock: Well, my father died of cancer when I was in my late 20s and I took two years to take care of him. And I lost what was by then 20 years of hard work. I built up three properties. I had a relationship, a young kid. I lost it all. I ended up back on, it sounds so clich?, on my mother?s couch in debt. But my father was good at making money. He was terrible at managing it. So, he had huge government debt. And he commissioned or taxed me with the job of paying it off so that his wife wouldn?t have to worry about that. So, I learned a lot about mismanagement of money, about making it is not the answer.
It?s about making it, managing it, and investing it. It?s about having a money blueprint that you?re aware of. And because he died of cancer and colon cancer, I started to study health. And I realized that there are essentially three things you need to take care of. 1) Is you need to exercise and move your body. Our bodies are meant to move. 2) Is what you put in your body is going to determine a lot of what your body has to do to process it. So, I eat really, really healthy. And the third thing is your attitude. If you are negative, cranky, upset, pissed off, bitter, you create acid in your body, which kills and attacks cells, which creates cancer.

So, I thought learning all of that at a very high price, which was the loss of my father and the loss of basically everything I had built up, I might as well use that lesson to teach other people that there?s a better way. And they don?t teach it in school. And I have learned through my experience. And so, pain often breeds passion. And that?s really where it came from.

Jaime: I love this because one of the things we don?t talk a ton about is how much health really impacts your business. And I?m a business coach, too. So, I know when you actually look at the background of everything, the business can be okay. But when you actually pay attention to the background, if they?re not feeling okay, their business isn?t okay. And I know it?s hard because we usually try to separate the two. Well, it?s totally different. I?m on the entrepreneur diet. I eat whenever I possibly can. So, can you give us some tips on how to manage that when we already feel so overfull in a schedule that we can?t predict?

Rock: Yeah. So, I always think of tools. What is the tool that will create the transformation? Because information is everywhere. You could just Google what do successful people do. Well, they get in the gym and they work out. But that doesn?t help you because your story is I don?t have the time, I don?t have the money. So, the tools we use are what?s your morning routine and what?s your evening routine. And on Sundays, we have a system where you take 90 minutes to plan your week, which might include filling your car up with gas, resourcing all of the things you need.

And in some cases, it?s making eight salads in Tupperware with your salmon and your chicken or whatever you want, that?s what I would so that you?re not hangry during the week. So, you?re not, as an entrepreneur, at 2:00 in the afternoon racing out to McDonald?s, spending money, eating poorly, and wasting time. So, we have lots of little tactics that give people what I call the edge. And your morning routine is designed to agitate the cells of your body and your mind in a positive way, to stir up, to prime, to get you set for the battle of the day, to bring all of you forward.

And there are different methodologies we use for that, meditation, movement, journaling, reading, incantations, affirmations to set the tone. We all hold a thought in our mind. And if it?s held long enough with enough energy, it gets deposited into the filing cabinet called your unconscious mind. I?m lazy, I?m lazy, I?m lazy, I don?t have enough time, I don?t have enough time. It becomes your identity and then, you live into that. So, we teach people methodologies to hold a better thought, a better concept, a better vision to redefine who they are. I?m a whole life millionaire. What does that look like?

Describe it. Hold it in your thought. Talk about it with other people that support you and then, shift who you are over time and create a new result.

Jaime: It sounds so clich?. Everyone is like, of course, it?s the foundational stuff. We?re supposed to eat. We?re supposed to exercise. But are you actually doing it, people, right now? Because no offense, I talk to a lot of you. And so, I want you to really, really open your eyes. We just had Hal Elrod here at the Miracle Morning, I?m sure you probably know him, back on the show. He?s a very good friend of mine that lives here in Austin. So, he talks all about that. So, when we?re moving into trying to stick with it because Hal will leave a UFC fight before the main event so he can go to sleep.

I?m not going to do that, unfortunately. I want to see the whole event to not wake up at 3:00 in the morning. So, how do we actually ? or your people, how do they actually figure out what their morning routine is?

Rock: Yeah. So, Hal is a good friend of mine and he?s been a cornerstone of some of the teachings that we have. We teach people the Miracle Morning. I learned a lot from Tony Robbins before knowing Hal about the hour of power and priming. But they?re, essentially, a lot of the same concepts. And I think that the piece that Hal talks about that most people, I think, gloss over is what I would call visualization. And most people visualize things in a negative way. It?s called worry.

Jaime: Yeah.
Rock: They think about all of the things they don?t want to have happen. I don?t want to get stuck in traffic. I don?t want to work for a boss that sucks. I don?t want to have the contract not work out. I don?t want to not make love tonight. So, what you focus on becomes your world. So, the power of visualization is to start to think and get clear on what?s important to you. and as you do that, you start to attract it to yourself. And that is so, again, clich?, subtle that for the individual that isn?t a hungry learner ? see, most people that I know like yourself, myself, Hal, and people like Tony Robbins, they look for the distinction.

They look for the quarter inch turn. They look for the little thing that most people don?t notice. I remember sitting beside Tony Robbins when we were listening to Deepak Chopra at a very private event that I was part of. I signed up for his platinum partner. And he was sitting there beside me, literally right beside me, tearing up the papers writing notes while Deepak was talking. And I was taking notes. And I consider myself a great student. But I?m looking at him and I?m like what am I missing. Why is he so passionate about this? And I had a chance to talk to him one on one afterwards.

And I said, ?Tony, I?ve heard you teach what Deepak was talking about. You know that already. What was going on? You were tearing pages. I don?t think you can even read it you were just were writing so fast.? And he says, ?Rock, when I listen to a speaker, I?m looking for a distinction, a nuance, something that I didn?t capture before so I can take it, bring it into the cells of my body and then, share it with other people and change their life.? And I looked at him, and I went, ?That?s friggin? awesome.? And I think that most people are like yeah, morning routine, visualization, yeah, I know that. Not going to work.

You?ve got to go like oh, my God, are you kidding? Visualization? Okay, I?m going to take up meditation. I commit to it. I?m going to tell 10 people. I?m going to do it for the next 30 days or whatever it is and I?m going to see what happens. I?m going to buy all in. And that?s what creates transformation. But most people don?t get that excited about life because they?re brainwashed to live a very mediocre, safe life.

Jaime: You do a very good Tony Robbins impression just as a side note. But what I want to bring up though is because we are pre-conditioned as you?re saying and so one of the interesting things as a coach, too, is you can notice trauma in the past. I even recommend trauma coaches, especially when you bump up against something and you?re like okay, this is something that you need to talk to somebody about or therapy or whatever. So, how do you understand where that line is of hey, they?re moving along in their business, this is a prepatterned thing that?s stopping them?

Rock: So, I?m a Tony Robbins trainer. I?ve done 74 events with Tony. And one thing that I learned there was the seven master steps to change. And one of the things that neurologically works for transforming trauma, and I also agree with you, I send people to Landmark and I believe that you need to work with experts in certain areas because, again, if you had trauma, trauma could be described as a surge of energy that your system can?t handle. And it breaks stuff inside. And then, every time you go back to something similar, your system is broke. And it notices that and it goes I?m alone in a room with a man.

The last time that happened I got raped. Emergency lights, I can?t function, I freak out or whatever the case may be. I was asked to stand up in front of my class at 5 years old and they laughed at me because my fly was open. And now, I never want to do public speaking again. So, these things happen. What I do is I use the technology in neuroplasticity or neuroscience, which is breaking people?s pattern and replacing and uploading a new pattern. So, sometimes, you have to visit it and you have to let people go through the shame and the anger and that process. But sometimes, you can just upload a new experience, change the meaning of that event.

So, let?s say somebody got a flat tire and they missed a really important appointment. Well, you can change that experience by saying next time you get a flat tire, put the music up and dance like it?s 1999. And change the meaning of that experience because that old experience actually is dead and gone. You?re just replaying it. And that?s the technique that I use.

Jaime: Do you have any examples of this, too? Because what I found is it?s actually smaller ? it?s not crazy, nutso things that you remember that you feel like you were traumatized from. It?s like small, little things where you?re like huh, and it comes up as you?re going through and building your business as you know. You start pushing them forward. And it?s like oh, wait, there are little, small things. How do you figure those out or do you have any examples of how people can really go through that?

Rock: Yes. Do you know Mel Robbins, right, 5-3-2-1- go?

Jaime: Yeah.

Rock: I think that it?s 10 seconds of courage that changes your life. I?ll give you a small and a big example. A small one is you?re standing in line at Starbuck?s, and you want to say hello to the person in front of you, give them a compliment or something, but you think I?m going to look weird. Or you?re at the gym, and you want to say something to somebody, ?My God, you look really awesome. I love your biceps,? or whatever it is. I have those feelings like that guy is killing it. I just want to give the guy a high five. But he?s got his ear plugs in and I?m like I?m going to come across ? he won?t hear me.

It?s going to look weird or whatever. So, I stop. So, I think at that moment, there?s an opening that 10 seconds of courage, say yes, figure it out later. Just take action. So, we can do those little things. The bigger thing is something like when I was younger, my brother called me pizza face because I had a lot of acne. And his goal was to make himself feel better and bigger. He was shorter than me and so he wanted to bring me down and make himself feel better. So, he chipped away at me. Well, the problem is that I repeated pizza face to myself thousands of times. He suggested it, I repeated it. I looked in the mirror every day for a good 20 years and I thought I?m ugly.

Nobody likes me, they?re laughing at me, they?re looking at my face thinking that?s disgusting. And I built a mountain out of a mole hill. So, I learned that labels are just suggestions and that if you?re willing to, you can change them. So, let?s say that your parents suggested to you she?s shy, Jaime is shy, because one day, you didn?t? say anything when introduced to some people. You were pissed off because you didn?t have your favorite dress on. I don?t know. But she says you?re shy. And you?re like shy? What is shy? And then, you learn what shy is and you go, ?Well, mommy said I?m shy so I guess I just won?t talk.?

And you develop that label but you?re not really shy. So, I went from pizza face to choosing an example of somebody that I admired, Clint Eastwood, changed the label. And I went from pizza face to ruggedly handsome. And that became my new identity. And I wrote a book called The Power of Your Identity because of that evolution. I went from working hard to working smart. I went from carpenter to sales person. So, you can choose any new label. And if you?re willing to just pour the energy through your visualization, your incantations, your affirmations, your journaling, you?re experiencing it with yourself.

You?re romancing a new part of yourself. You can go from being boring to funny. You can go do whatever you want if you?re willing to invest in uploading new software. And that?s really a big part of what I teach. You go from being somebody who is an employee to an entrepreneur and a whole life millionaire. But if you don?t redefine yourself on the inside, Jaime, you?ll never change on the outside because the programming will come back.

Jaime: Always. It?s a pain in the butt that we?re so much like computers.

Rock: I know. I know.

Jaime: Why isn?t this easier?

Rock: We?ve got to defrag ourselves and get the viruses out.

Jaime: Really. I?m a geek so yes, that?s exactly what we have to do. So, it?s interesting though. You say the power of your identity. I love that. How do you decide what to work on though? Like I want to be everything that?s better. How do you decide which ones to install first or which path to go down?

Rock: So, in my book, I divide my life up into eight areas, eight gardens. Career, finances, spirituality, life style, hobbies, relationships, etc. And then, I usually every week set a goal. And I choose an area that I want to elevate myself. So, it might be as simple as in my hobbies, I?m going to work on my tennis game for the next 90 days and this week, I?m going to take two lessons. And I?m going to work specifically on my backhand. So, it?s very functional.

But it could also be that maybe this week, I?m also going to be more playful. So, given the opportunity, I?m going to dance or jump around or climb into my car from the passenger?s seat or do little things that are playful like a kid. And then, I just have that consciousness up there. So, I look at it like this. Your higher self, describe yourself in your optimal way. Who would you be in your best self? So, right now, I play the drums but I?m learning how to play the piano. And I?m playing this song Shallow from A Star is Born. Have you heard that song?

Jaime: Yes.
Rock: And it?s a great song. And I?ve spent probably a week, an hour and a half a day, and I?ve pretty much got it down. So, I went from not being a piano player to being a piano player that plays a song. So, I?ve shifted my identity but I set a goal and I knew I would have a commitment, go through the four stages of learning, told other people about it so I was held accountable. And I?m now transforming to a higher version of myself, which is to be able to play the piano. I just believe you can do that in any part of your life. In my book, I give you the five steps.

But it?s really as simple as knowing you at your lower self, which we all have where we eat those chips and we watch Netflix and we drink and we gamble or whatever we do to the higher self and saying I?ll visit there. I?ll rent some space but I really want to live over here. This is the part that I?m buying.

Jaime: How far do you need to go? So, I set a goal to learn Native American flute because that?s interesting. And I learned six songs. And I hit my goal and now, it sort of sits there and doesn?t really do anything because I want to do everything. And I feel like we can but we just need enough time. So, how do I prioritize coming back to stuff or what goes where because I want to be playful, too? I?m an entrepreneur that wants everything right now.

Rock: Yes. There are a couple of things. 1) Is, I think, when you journal at night, you can ask yourself a question. What do I want? What do I really want? And see if you get some clarity there. We also teach people to take this little course, I think it?s a couple of hundred bucks, called Sacred Gifts. A friend of mine teaches it. And it takes you through ? it?s the advanced kind of high level form of the disk model or behavioral assessment Myers Briggs. But it deals with your God given talents. For instance, I have the talent, which you probably have also, which is around knowledge and wisdom, which is a thirst for it everywhere I go.

You will catch me many times sitting in my living room watching a movie with pen and paper in my hand for the entire movie because I?m looking for the one nugget of what?s the lesson that I get. Oh, yeah, in Finding Nemo, he went from that little area out into the ocean. I can use that as a metaphor and tell people where are you going out into the ocean. Look what happens. What are you missing? You don?t know what you don?t know. And I?m like yes, that?s so good. So, I get excited about that because I?ve got a thirst for knowledge. But I also have this wise counsel, which is this desire to coach and to guide people.
But what I don?t have is the gift of administration. So, when papers come around me, they become the Bermuda Triangle. I lose shit. It?s just incredible. I don?t know how I do it. I don?t eat it but it just disappears. So, that?s why I have several assistants because they set everything up for me because I have different talents. So, I?d say that would be a great thing for you to know is know what are your talents. And maybe you have the talent of music or you don?t. But maybe you have the talents of hospitality or you don?t or craftsmanship.

And then, when you lean into those like when I play the piano, oh my gosh, an hour and a half can go by and I?m in heaven. And I?m doing scales. I?m doing scales and I?m okay with it. So, who would have known? I?m 56 years old. What did I wait so long for?

Jaime: I?m laughing hysterically because I was made, not made, but I took piano lessons as a kid and I just remember being like I hate this, this is not fun. But my parents got me a piano and now, I have to use it. So, I was completely the opposite. But that?s your whole point is you have to really find out what really gives you that flow state and do more of that, lean into more of that.

Rock: Yes. That?s 100 percent, you said it.

Jaime: How do you know when you?re in flow? I know we?ve got that whole caveat of time goes to nothingness. But I feel like there are nuances to this, too. Do you find nuances to flow?

Rock: Yeah. I would read The Rise of Superman is a great book that talks a lot about that. I?d say definitely time gets warped for sure. There?s a sense of lightness for me where I?m not worried about things. I?m not thinking about things. I?m almost not thinking. I?m consciously free versus we spend so much time thinking, Jaime, as entrepreneurs. We?re thinking, trying to problem solve before it happens, etc. We?re in our head and in your head, you?re dead. So, when you?re free and you?re in that heart that you?re more childlike and you?re more creative and playful, all of those pieces, I think, contribute to it.

Jaime: So, I do this in painting and stuff. What?s difficult for me is to try and bring it in somewhere else. I?m an overthinker. I?m such an overthinker and I?ve got ADD and all sorts of craziness going on. And I know it?s not necessarily helpful. And when I?m working with problem solving, I love that, too. But it goes down the path of worry sometimes or it goes down the contingency plan upon contingency plan. Do you think you can get into a flow state when you?re in that? Or do you feel like it has to be like the escape and out of your head piece?

Rock: No, I think you?re right. I think you can be in a flow state. I get in flow state sometimes when I?m looking out over the horizon, building a business, and thinking what are all of the possible contingency plans and things that I prepare. And I get excited about that because I?m like, okay, as a leader of this organization, I?m going to think of everything that could possibly happen. And then, when the fire burns or that big crisis happens, I?m like all right, I?m ready for that. So, I get excited about that as well. I think it?s a really nice distinction.

But I?d also say that what I?m more open to now is working on a higher level of trusting the universe kind of like the Surrender Experiment or the Untethered Soul is how can I allow myself to be guided and be more connected with the creator so that I don?t have to do all of that thinking. That I?m just led to those answers if that makes sense.

Jaime: I am right there with you. I want to have Michael Singer on the podcast. So, anybody that doesn?t know what Untethered Soul is or Surrender Experiment, amazing books. Amazing books that you should check out for sure also. Let me ask you this though. You seem so passionate and so energized just like Tony Robbins. In general, what do you do for that? Because I?m sure the entrepreneurs listening are like he?s different. He just has boundless energy. He can do everything. Of course, he can get into a flow state. He?s not trying to deal with this, that, and the other thing like I am. So, give us some tips on how we can actually do that.

Rock: So, Rule No. 9 in my book is nothing has meaning but the meaning that you give it. And I have become a master, I believe, if I can so humbly say, is I use what?s around me. The other day, I was at the airport and the flight got delayed. And you hear the announcement that the flight is delayed two hours and you?ve got to change gate. And I just watched the people because I?m a people watcher. And I?m watching to see how people respond to things. And you can see people slump and people are like oh, no, and people start to get their phone thinking about all of the things that are going to cause pain in their life.

I stood up and I go, ?Yes, I wonder who I?m going to meet.? And I said, ?There?s got to be a reason for this flight delay and I?m going to make it serve me.? So, I get up, I start walking down the path and who do I bump into but John Aserath.

Jaime: Really?

Rock: So, those people who don?t know John Aserath, he was on The Secret. He?s kind of like one of us. He?s a guy who is into completely neuroscience and all of that sort of thing. So, I walk directly up to him with certainty. I had never met him before. And I said, ?John, we were supposed to meet. I can?t believe it happened.? And he?s like, ?We were? Great. And you are?? And I?m like, ?Rock Thomas.? And he goes, ?Well, so great to meet you. Here are my two sons.? And we started this conversation. He gave me a copy of his book. I had him on my podcast and it was awesome.

So, people are like how do you have energy? I choose, not always, I have my downs and frustrations and get pissed off and disappointed. The two emotions I?m working on most are pissed off and disappointment because I like to think I have high standards. But for the most part, if I hit the golf ball in the woods, I?m like yes, an opportunity to learn how to hit it out of the woods. Maybe I?ll find five more balls there. That?s cool. So, I?m trying to say can I change what just happened. No. Do I want to give up my happiness because I wished it was another way? Well, that would be stupid.

In fact, I don?t even like that word wish. I think it?s a useless word mostly. I can?t think of maybe a good ? maybe I wish I was with my loved one and I wish I was with my kids here maybe. But even then, it?s not resourceful. It?s not coming from a place of possibility. It?s coming from a place of wishing things were different. So, how do I keep my energy up? For the most part, no matter what?s happening I?m looking for the lesson, the gift, how I can utilize that situation. And trust me, I have had plenty of situations that have not been the way I wanted them to. I?ve used it as the hero?s journey. If I could defy all of this ? it?s like Tom Brady is one of my heroes.

When one of his great receivers goes down, there?s this shoulder slump and walk back to the huddle and look at his coach and go, okay, we?re screwed now. I?m out. Can?t you guys stay healthy? No. He looks at it and he goes, ?How do I step up? This is an opportunity for me to be a hero.? I try to embody that as much as possible.

Jaime: How do you train ? because we had a guy come on the show beforehand who talked about the awareness side. So, you?re aware of your negative thoughts or whatever. And then, after that fact, it seems really annoying because now, you just know that you?re crappy in your head. So, from there, how do you train yourself to shift so that you are each time looking for the gift?

Rock: So, you really do need to understand the steps of I think they call it trauma or shock. The first thing is you?re in a state of shock. You get a ticket. The police officer pulls you over. You have an accident, the deal doesn?t go through. The first thing you do is you go, ?I can?t believe this. I was just driving to work minding my own business and I?m getting pulled over. Are you kidding me at 10:00 in the morning?? You?re in shock. The second thing is you get angry. The police officer comes up and you go, ?Officer, I?m just on my way to work. It?s 10:00. I?m a good citizen. Really? Get after the guys with the drugs. What are you talking about??

I?m pissed, right. So, you start to do that. And you start the third stage is negotiate. So, you?re trying to negotiate out of it. You plead with God or whoever but you work on that. Then, you get the sadness when the police officer goes, ?Hey, listen, quiet or I?ll give you another ticket. I think your plates are out of this or you have a burnt light.? And you follow the sadness. He comes back and it?s $120.00 or whatever. And eventually, a day later, an hour later, a week later, a month later, you get into acceptance. So, my goal is to not deny the emotion because I think if you push it down, you develop disease or dis-ease is to process through it quickly.

And the way I do that is I ask myself this question. What?s great about this? And your brain initially will say well, there?s nothing great about getting a ticket. You could have used that $120.00 to take your girl out for a beautiful dinner. Like what? So, you have to trick your brain. You have to go past the initial answer that the average person will look at and you go what could be great about this. And what?s interesting about that, Jaime is that the brain is a great slave and a terrible master. So, if you ask it questions it wants or why am I such a loser, well, because of X, Y, Z, you?re pizza face, you can?t speak.

Or why is it so easy for me to make $100,000.00 a year? Because you?re an opportunist. You take massive action. So, what could be great about this? Well, what could be great about this is it?s a great warning. Maybe I was texting a little bit and not looking at the speed while I was looking at my phone. Shame on you, Rock. One day that could really be serious. This is actually a gift. This is a blessing. This is a reminder that there are things that I could do that are better. Thank you. I?m so grateful. So, $120.00 to save my life, this is amazing. It?s awesome. I feel so excited and so lucky.

Thank you, thank you, thank you. And when I was 40 years old, I lost all of my hair to alopecia. And then, people thought that I was dying of cancer. And people were saying are you okay and I had clumps falling out and I was freaking out. And I used the same strategy of what?s great about this when I found out that it was an autoimmune disease and it didn?t affect any other part of my body. And I said what?s great about this. And I said, ?I?ll never have another bad hair day in my life. That?s awesome. I don?t have to use shampoo and get my hair cut. I save money.? So, now I go to Massage Envy once a month and I get a message for free. Thanks to alopecia. Yeah, baby.

So, nothing has meaning but the meaning we give it. And the tool is to ask yourself what?s great about this or what could be great about this if your mind is not willing to be so creative . until you find the lesson, the silver lining, or you?re able to laugh about it.

Jaime: Do you have a trigger to ask those internal questions? Because I love the idea of getting better internal questions. The problem is how do you remember to remember the questions or ask better questions?

Rock: I love the questions you?re asking, by the way, because it just shows me how much work you?ve done in personal development because you?re peeling back a layer and peeling back a layer. And a lot of people are like oh, that sounds like a good idea. But how do you actually provoke the behavior, which is a superb question because sometimes, I find myself not doing it? And I?m like why didn?t you just go there right away?

Jaime: That?s why I asked the question.

Rock: Yeah, exactly. So, I think it?s a muscle like anything else. And your environment will evoke it. So, sometimes, I don?t go there and my children or people around me are like, ?Well, Rock, why don?t you ask yourself what?s great about this?? And I?ll be like, ?I?ll tell you what?s great about this.? But I think that it?s the habit, it?s the journaling, it?s the routines, it?s looking back and going oh, my God, I was pissed off for four hours after that ticket when I could have snapped out of it right away. So, at the end of the night, I ask myself what did I learn, what did I do that was a success, what was great, where can I improve.

It?s that consciousness that people don?t do. They fall asleep watching TV or looking at their phone or You Tube and they never capture the learning. [Audio interference]. Sports teams will review the . They?ll review the week. They?ll review the game or the . so I do that at the end of the day. And I think that helps me get better incrementally. And you stack and pack that over time and you create a new definition of yourself.

Jaime: I love this. I want to have you back on the show. The little nuances of peeling away are my favorite parts of all of this because everybody ? not everybody but lots of people that are going through personal development go through this. And it?s hard to know just by reading a book to go, okay, that makes sense. But when I?m actually living life and having children and screaming things, it?s harder to do some of this stuff that the authors that tell you what to do say.

Rock: One hundred percent.

Jaime: And thank goodness we have people like you that can admit that it?s kind of tough on everybody?s side and you?re allowed to get pissed sometimes, too, because we?re human.

Rock: Yes, 100 percent.

Jaime: I love this. I know we have to start wrapping up. So, I?m going to ask you the last question. But before I ask the last question, one of the things that you were talking about before is you run master mind groups. Can you tell me the ? I run master mind groups. I?m really curious about the formats and how you decided to run it.

Rock: So, six years ago, I met a really cool guy named David Osbourne, and he had some really cool friends. Long story short, we got together and we had a concept of hanging out doing physical activities during the day because men connect better through physical activities. Meditating, yoga in the morning and then, at night time, talking about how we could make our lives better, success, business, health, etc., everything. And the formula worked really well. We jammed it together. We started off with men only. And it?s morphed into couples and men, etc.

And we had an entry level of millionaire status because we wanted people to be able to go on really exotic trips like Norway and Japan and things like that. So, if you don?t have money, you don?t have time, you can?t do stuff. [Audio interference] were hungry and wanted to become .. But if we were willing to share with them what we had learned and a little bit of our networks and our contacts, instead of taking 20 years like it took with me or some of us become millionaires, lose it, millionaires, lose it because . structure to protect it.

So, I started to teach people. Here is how I did it and here?s how you can do it. Here?s the difference between vertical income and horizontal income. If you want to write a book, here?s how you can do it. And everybody has a book in them. If you want to sell product online, talk to this guy. He?s really successful at it. If you want to do Airbnb, this guy has a course for $1,200.00. I took it and I made $168,000.00 last year Airbnbing my own personal house while I was traveling. Cool or cool? Yes. So, I introduced them to your network creates your network creates your net worth.

So, we really have a 12 month program where we give people ? we teach them self-mastery, wealth mastery, leadership, and leverage in 12 months. It?s an ecosystem that keeps them in the guard rails of success. And then, by the time they get to the end, they?ve either become a millionaire or they?ve had massive transformation. And they enter our graduate program, which is another three years where they actually learn how to become coaches, teachers, and give back.

Jaime: That?s awesome. The guard rails of success. I just picture the bumpers from bowling, right?

Rock: Oh, I love your brain.

Jaime: Now, I have to ask the last question but I love that you love my brain. This is amazing. What is one action and I know on your area of expertise, it said taking action, which I love and I didn?t even have a chance to ask you about that, but what is one action listeners can take this week to help move them forward towards their goal of a million?

Rock: So, when I was 8 or 9, I grew up in a house with no TV. And I would say that the thing that stuck with me is to do what you fear and it will disappear. So, all through my life, I?ve said yes to things that are scary for me including once I was walking towards a tennis court and there was this cute girl that I thought it would be nice to ask her out on a date. But then, butterflies inside, pizza face jumped up, my identity, my fear, I don?t know what to say. And then, I remembered to do what you fear and it will disappear. And I started walking towards her. And then, as I?m walking towards her, people started to come up.

She was checking people in for tennis. I?m like oh, great, now I?m going to ask her out and these people are going to laugh at me and I?m going to be embarrassed even worse. My brain was freaking out. But it's doing what you fear and it will disappear. Do what you fear and it will disappear. I walk up and I don?t know what I?m going to say and I get to her and I go, ?Bond, James Bond.? And she cracks up. However, she noticed something in me that I want to invite all of your listeners to go and summon. And it?s a small little word that has a big impact on all of our lives. And it?s called courage.

And she saw courage in me. She goes he?s an idiot, he?s a fool but he?s courageous. And that?s an attractive characteristic for everybody. So, I would invite people to call on that courage and surround yourself with people that are willing to put courage in you. And do you know what we call that? People that encourage you. And when you have people around you that encourage you, what they?re reminding you to do is to take action in spite of your fear, your doubt, or your worry. And then, you grow and you expand. And if you live in that place, life will be exciting.

Jaime: Oh, my gosh. This hits ? my 12-year-old son told his first girl crush that he liked her yesterday. And so, I know. And I had a crush on someone for three years in high school and I never talked to him ever once. So, please heed Rock?s information. I wish I was more courageous. I wish, wish, wish. And all we can do is start now so please, heed his advice. Encourage others and really take courage for yourself. I love that. Where can we find more about you, your master minds, everything that you?re doing online?

Rock: Rockthomas.com. You can go there and get a free copy of my book, The Power of Your Identity and start to redefine yourself and take the action steps. I?ll walk you through it and give you the nine different ways to romance your higher self. And you can also go to gom1.com and learn about our master mind or gobuttons.com and learn about our men?s master mind and on social media everywhere @rockthomas.

Jaime: I love it. Thank you so much for coming on the show today.

Rock: My pleasure. It was a treat.

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