Effective Word of Mouth Marketing and Talk Triggers with Jay Baer

CSP, CPAE, New York Times Bestselling Author of Hug Your Haters, Youtility – Jay Baer

I’m excited to have my great friend, Jay Baer, back on the show. Jay is a serial entrepreneur, and has spent 25 years in digital marketing and customer service industry, consulting for more than 700 companies.

He is the founder of Convince & Convert, a Hall of Fame Keynote Speaker, and the best-selling author of 6 books, including The Now Revolution, Hug Your Haters, and Youtility: Why Smart Marketing Is About Help and Hype. He’s well-qualified to speak (and write!) on today’s topic.

He’s back on the show to talk about his newly released book called Talk Triggers, which is a complete guide in making a business grow through word of mouth or customer conversation.

“Word-of-mouth has always been important since the first caveman sold a rock to another caveman, and the third caveman was like, ‘Dude, this guy has the best rocks.’” -Jay Baer

Episode Highlights:

  • Jay’s proven 6-step process to create your own talk trigger.
  • Why the best way to grow any business is for your customers to grow it for you.
  • Why you should make a strategic operational decision to do one thing your customers won’t expect.
  • Case studies and real life examples that make all the difference.
  • How Talk Triggers Ignite Your Story Marketing.

Jay’s Website:

TalkTriggers.com

Transcript: Download

Video Transcription provided by GMR Transcription Services.

 
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Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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2 responses

  • Nice thoughts about word of mouth marketing! 🙂 I’ll definitely check the book by Jay Baer.

  • Hey, thanks for sharing this blog. I have subscribe your blog

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