Inventing the First Foldable Shoe with Sarah Caplan

Founder of Footzyfolds – Sarah Caplan

You see celebrities wearing them, but how did the trend start? It all started with my guest Sarah Caplan who had the idea to create a shoe that folds up and you put in your purse. The market had never seen it before! How did it do? Plus how did she deal with all the crazy amount of competition coming out? All that and WAY more!

Check out footzyfolds.com for more info!

Thanks so much for listening!

Transcript:

Welcome to Eventual Millionaire. I'm Jaime Tardy and I am excited today to have Sarah Caplan on the show. Sarah runs a company with her sister called Footzyfolds and they started it back in 2009 and they are doing over $2 million right now and I am really excited to have her on because I did not bring any flat shoes last week and I got scolded. My feet were killing me so this is the perfect interview to be doing right now. Thanks so much for coming on the show today, Sarah.

SARAH CAPLAN: Thanks for having me.

JAIME TARDY: So tell me, because every woman has this issue. I know and if you're a guy you're going I don't care, I like stilettos, whatever. But how did you sort of come up with the idea and then once you came up with the idea, how did you know that this is something that you wanted to actually take on yourself.

SARAH CAPLAN: I actually had the idea when I was in college. My feet were killing me. I was wearing high heels. They were extremely high and I really couldn't take it anymore. I didn't know what to do. I would want to bring out these really cool small clutch bags but I couldn't because I needed to bring an extra pair of shoes with me and take them with me because I knew I was going to need to change my shoes. My friends used to make fun of me that I had these cool bags, I wasn't taking them with me and I was bringing out these big bags that you could carry your books in.

I said something to my sister why isn't there a shoe on the market that rolls and folds to fit into a tiny handbag and we went and looked for it. We couldn't find it and we both worked in corporate America after college. We had full time jobs and my sister kept seeing celebrities like falling in heels and people walking barefoot and we realized that this was a widespread problem. Oprah used to complain about her feet on every show she was ever on and so we figured if it doesn't exist, let's figure out how to make it. It sort of started as like an arts and crafts project and then it turned into a multimillion dollar business.

JAIME TARDY: Bam! Multimillion dollar business, okay.

SARAH CAPLAN: A ton of stuff that happened before it became a million dollar business, but it's kind of crazy thinking back on all of it.

JAIME TARDY: Let's talk about that. Number one you see this need in the market. Were you guys the first ones?

SARAH CAPLAN: We were. We were the first ones to create the marketing behind taking a shoe, rolling it or folding it and putting it into your handbag. Yes there were shoes out there, if you went into a shoe department you could probably find a shoe you could play with it and figure out okay can I fold this, can I put this in my handbag, but no company out there had done the marketing associated to street walkable fashionable shoes that roll and folds to fit into your handbag. We created those words and other companies wanted to get on the bandwagon but we were the first ones to do it.

JAIME TARDY: That's amazing because I have seen so many of those and I didn't know you guys were the ones that did it. Congratulations.

SARAH CAPLAN: Thank you. We were the ones that had the creativity behind the marketing of the product for sure. We were the first ones. It did not exist.

JAIME TARDY: Let's talk about this. You had your own job and so did your sister.

SARAH CAPLAN: Yes.

JAIME TARDY: Did you have any business experience? How did you start? How did you guys sit down and go okay we're starting a business?

SARAH CAPLAN: We didn't really sit down and say we were starting a business. We sort of just said oh we want to make these shoes and we didn't know anything about footwear or manufacturing. We both have business backgrounds. My sister decided to go to like a Michael's in the arts and crafts store and go material, went to a shoemaker, when to a seamstress and said, "Can we make this? Can we do this?" We never really said we have a business here; we just said let's make some samples.

We knew about trade shows. We knew that we could meet buyers at trade shows just doing research on the internet. We called around because we didn't want to spend $5,000 to $6,000 to get into a trade show so we found out that there were sales reps that you could put your product in their booth and pay a smaller fee. We called maybe 100 different sales reps who were going to be at a trade show and nobody returned our phone calls. No one had heard about us. I don't even think we had a name at the time. We were just explaining the concept. One sales rep took a risk on us. They said, "Oh we're doing a show in New York come meet us."

I live in New York so it was easier for me. I still had my job at the time. We showed them the product that we had made with the seamstress. We hand stamped our logo inside and they were like okay sure you can be in our booth. You'll pay us X amount of dollars and we figured it wasn't a big risk. We hadn't found a manufacturer yet. Let's just see what people think of the concept. We had a small 30 inch round table in this trade show and we educated people as they walked by and we said, "Can we show you our product? Can we show this to you?" Everyone's mouths dropped and said, "Oh my God, my feet are hurting, I need them right now" and we looked at each other and said, "Wait, maybe we have a business here." We started getting purchase orders.

JAIME TARDY: Right away?

SARAH CAPLAN: Yes. Then we had to find a manufacturer and we were like what are we going to do? How are we going to get this made? The sales rep had said to us, if you get orders at the show, we're taking a risk on you, these are our relationships, you have to deliver. There was a lot of pressure on us because we couldn't just say, "Oh okay let's move on." We now had responsibilities that we had to meet.

JAIME TARDY: And a job. And you still had a job.

SARAH CAPLAN: And a full time job, exactly.

JAIME TARDY: Number one, how did you deal with funding? The very beginning, if you know costs of like, how much did it cost to get the sample, if you have any general idea? How much did it cost to get in that booth?

SARAH CAPLAN: We funded everything on our own, from the beginning. We just decided how much money do we want to first try this and see what happens and we were like okay a couple thousand dollars. If we lose it, we lose it. It was not a big risk for us because that was the money that we said, "Okay let's see what happens." You have to be able to say okay I am not going to go over this certain amount of money. If I lose this money I am okay and it won't be the end of the world but I am taking somewhat of a risk. That's how we figured it out.

We tried that. It worked. We got orders and then we funded it ourselves and making a sample, since we went to an arts and crafts store and we went to a seamstress, it wasn't expensive. I mean it was maybe $200 at the end of the day. It wasn't a lot. We didn't need an engineer or anything to make what we wanted to make. If somebody is trying to make something that requires chemicals and stuff like that I am sure there is a lot more testing involved and a lot more things that need to go into it than making a retail product.

JAIME TARDY: That's a really good point too because it seemed like it seemed so easy for you to just get that sample. A lot of people struggle with that part.

SARAH CAPLAN: It wasn't so easy. Looking back on it, it was how we started but we wanted to make sure it had the right amount of toe cleavage. We're very big on toe cleavage making sure that the shoe is fashionable. We didn't want it to look like a slipper. We just kept trying and trying and making new patters and cutting things ourselves. Literally it was like arts and crafts.

JAIME TARDY: That sounds fun though. Was it ever not fun when you were doing it?

SARAH CAPLAN: There's times where it is not fun. Working with a sibling I am sure everybody out there who has a sister or a brother can only imagine what it's like to work together. There's different dynamics, your family and sometimes it's a lot of fun and sometimes it's not.

JAIME TARDY: I have a lot of clients that are, yes, siblings or whatever and I've seen a lot. So tell me, did you and her always know that you wanted to be entrepreneurs?

SARAH CAPLAN: No. I worked at J.P. Morgan when I started the business with her and I was probably fine staying in my job. I was working up in corporate America and it was when it started becoming successful and we got into magazines, we got into Oprah. We were featured on The Today Show and Good Morning America is when I really started thinking like wow I can really do something with this and maybe I don't want to sit at a desk all day and report to somebody else. This could be a really great opportunity. It was when I was in the moment that I realized that maybe we're entrepreneurs and we're creative. We never thought about it before that.

In my job, I was always trying to be creative. I was working in a bank but I always also kind of wanted to do things on the side with real estate, having my real estate license and selling apartments in New York City and things like that. I was always looking to do more than just my regular job. I guess I was an entrepreneur; I just never thought about it.

JAIME TARDY: That's awesome because you don't need to know whether or not you are, you just do stuff and it works out.

SARAH CAPLAN: You just do stuff, you don't think about it.

JAIME TARDY: Tell me then, you go through, you get these purchase orders. What's the timeframe for that and how much are the purchase orders for? Are you like oh my gosh I am quitting my job now because?

SARAH CAPLAN: No, the purchase orders, our first trade show, I think we did like $10,000 in purchase orders from small boutiques. We didn't have anything to compare it to. We were like should we be jumping up and down or should we be like wait this is a failure? We didn't know. We just kind of went with it and there are purchase orders that we do jump up and down for now, but again it's all relative to what you're used to I guess. I don't know, what else was the question?

JAIME TARDY: Were you able to quit your job very soon?

SARAH CAPLAN: No, in order to quit my job, I kept giving myself goals. My sister was full time and I was part time but I was really full time even though I am saying part time. We would stay up until 3 or 4 in the morning every single night working on this company and trying to grow it. I had my day job, which I also worked on my company and then I got home and the second I got home I started working on my company. What I would do is I kind of gave myself goals where I would say, "Okay, if we accomplish these ten things, then I am going to leave my job."

What happened was we kept accomplishing every time I would put a new goal in place. We would get there. Then I said, "Wait, this isn't really working, I'm not leaving my job" and then my sister basically gave me an ultimatum and said, "You're either in or you're out. This is ridiculous." She is the one who really pushed me to leave my job and I am glad she did because we've been able to grow the company now that I am not working at another full-time job. There gets to a point where you have to just give it your all and see what you can do with it.

JAIME TARDY: How far into it did you quit?

SARAH CAPLAN: A year and a half in. We had already got into Oprah Magazine. All these things that were goals of ours, we had already reached a certain dollar amount and it took her pushing me to really leave in all honesty.

JAIME TARDY: Thank goodness for her. So siblings are good sometimes, right?

SARAH CAPLAN: Exactly.

JAIME TARDY: Tell me about how you set goals. It seems like you are a goal oriented person. Have you always set goals and how do you specifically set them, especially for a new startup like you had?

SARAH CAPLAN: How do I set goals? I mean we never had a plan associated to this business. It kind of just happened and the goals sort of came when we would sit down or we would be talking to each other and we would just say, "Oh my God, I want to get into Bloomingdales. Okay, let's get into Bloomingdales. Let's see how we can do it." Now it would be our immediate goal of getting into somewhere or trying to sell our product somewhere. Okay, we want to do, I can't even think of something that we wanted to do. Whatever we say we want to do, we just figure out any way possible to do it and that's our goal and we do it.

There's not really anything that we've said we want to do that we haven't done. It's kind of because we're small and we're entrepreneurs we make decisions literally by having a conversation. Sometimes I agree with her, with my sister, sometimes she agrees or we don't agree and then one of us will eventually give up and say, "Fine, just do it" and then the other one goes and does what they want to do. Does that make sense?

JAIME TARDY: Yes it does. It sounds easy. You're making it sound very easy and I want to dig a little bit deeper.

SARAH CAPLAN: It's not easy.

JAIME TARDY: Exactly, right. You're like everything I've set goals for I have been able to do. Tell me one example that you've been through where it was ridiculously hard to achieve but you did it anyway.

SARAH CAPLAN: I think getting into Oprah Magazine was my ultimate goal. I was obsessed with her show. I knew that the product could get amazing exposure. When we were at a trade show I saw the fashion style editor from Oprah Magazine walk by our booth at a trade show and I literally like ran after him. I did not take no for an answer. He was like this is a psycho girl. What is she doing? I bombarded him but in a cute fun way not where I am psycho, even though some people would say I was. I didn't give up. I continued to follow up. I sent samples.

Literally, I basically, he's looking at a million different products. I made an impact on him by the way I approached him and didn't really take no for an answer and I wasn't annoying about it. There is a way that you have to do it so that people respect you and they like it and they want to help you versus just bombarding someone. Does that make sense?

JAIME TARDY: Yes so tell me about that. What advice can you give someone who might want to be doing something the same thing but don't want to cross that line of psycho.

SARAH CAPLAN: There's time where I probably crossed the line but you have to stand out and you have to be different than the other person that's pitching their product, even if it's a different product. There's only so much room in a magazine so why are you different? How do you make yourself standout? I think it's really important to figure out what your trait is personally to stand out. Mine happens to be the way I am a little bit cute about it and try not to be too aggressive but aggressive at the same time, if that makes any sense. That's just my personality but I think that you need to figure out how to stand out without being too overbearing. How is someone going to remember you?

JAIME TARDY: I love that.

SARAH CAPLAN: You need to figure out how that works for you.

JAIME TARDY: I think what's interesting, like you talk about, you're using the fact that you're female to your advantage because you are like I can be cute and aggressive at the same time where a guy can't really go ahead and do that.

SARAH CAPLAN: Right. I mean I agree but they just need to figure out how it will work for them. My sister and I we have a story. We're sisters. We're in business together; a lot of people that resonates with them. A lot of people have siblings. A lot of people have family and people can relate to us versus just some head person of a company. I think that that helps us in our story. We have a story associated to working together. That helps sell our product.

JAIME TARDY: And you can tell when we spoke at the very beginning, the story that you have of going but I had these shoes and I had really cute handbags but I couldn't use the handbags and everybody starts to relate with that too, which makes a big difference.

SARAH CAPLAN: Right and you can't make that up. You need a story. I'm not going to take someone else's story and I am not going to make up a story. People understand it and they can relate to it. That's what it's all about, at least in my experience.

JAIME TARDY: Definitely. Tell me about what happened after you were in Oprah. You finally, did he just say yes finally we'll do this?

SARAH CAPLAN: Oh my gosh, yes. We went through so many iterations. There were all these meetings, not with us, but with the product and with Oprah. There was recently where you saw behind the scenes of how she picks her favorite things. It has to go through a crazy process and then when they finally tell you okay it's like the third meeting, the fourth meeting, you made it to the next round, you made it to the next round. You're like oh my God I am going to get cut in the last round. You get your hopes up and what we've learned is you just have to assume you're not getting it when you get to this point so that you can be excited so that you don't get disappointed. There's a lot of disappointment that happens in any business.

When they finally told us, they sent us an email that they needed approval for the product to be shot and be in the magazine and then it says, even if we're shooting your product, it doesn't mean you're in. We didn't think anything was happening until we saw it on the stands. We didn't tell anyone. We stayed quiet because the last thing we want to do is say oh we're going to be in it and then not be in it. You never know, at the last minute, they could cut the page out and you're done.

JAIME TARDY: What happens? Did you get tons and tons of exposure? What did it do for you?

SARAH CAPLAN: Oh my God, tons and tons of exposure. People were calling us like crazy. Then Gayle King went on Good Morning America and she brought our product on as one of the top gifts that she picked from the magazine. So then our website crashed. It was just crazy, absolutely crazy.

JAIME TARDY: What year was this too that you were in, do you remember?

SARAH CAPLAN: We had been in business three months.

JAIME TARDY: You had been in business for three months?

SARAH CAPLAN: Yes, we had been in business for three months. It was crazy.

JAIME TARDY: That helps, doesn't it? So you were really capitalizing on the fact that you were new and fresh and nobody had ever seen it before.

SARAH CAPLAN: No one had ever seen it before, exactly. Then, since we had funded the business ourselves, obviously being in Oprah Magazine and being on Good Morning America helped us to be able to grow the business with the money that came in from the sales from the magazine and from being on TV, so then we used that money to continue funding our business. We didn't need to take outside investors at that time in order to be able to grow. We just put the money back into the company and we've continued to put all the money back into the company.

JAIME TARDY: Tell me more about this because you didn't expect to be in the magazine but then did you have a ton of inventory already? How do you work that?

SARAH CAPLAN: In order to agree to be in the magazine you had to have inventory so we took a risk and we said, "Okay they are telling us to have inventory, let's go with it." So we did pay for the inventory up front and then we waited for sales to come in so we did take a risk.

JAIME TARDY: Was it a ton? You had to self fund that. Were you like oh if I am not in this magazine, we're screwed?

SARAH CAPLAN: What's funny is they shot a gold shoe for the magazine so we ordered like thousands and thousands of gold shoes. Everybody wanted black. That was not so fun. That was definitely a lesson learned, at least for us, most people want to buy black not gold, even though gold looked better in the magazine. That was a good lesson learned. Magazine shoe things that look good on paper but at the end of the day you have to think is the customer really going to want to wear that?

Yes, it's a cool color and yes it looks great color wise but is someone going to want to put that on their foot. At the end of the day, we design for magazines and then we design for a our customer and so we always order less for the shoes that we think will be in magazines because at the end of the day we try to order more of what will be more mass.

JAIME TARDY: That makes perfect sense. Tell me about as you went. You started having a lot of competition on the scene. I see tons of it everywhere. How did you, you were able to capitalize being new, but how did you deal with all this competition coming out?

SARAH CAPLAN: At the beginning, the competition was really hard for us. We didn't understand retail and how things evolve in the retail world and we sort of had to learn it the hard way. At the beginning when people started doing a very similar concept they had the distribution that we didn't have. We were building our own distribution channel which was very difficult. It's not easy. You have to follow up with buyers and try to get into stores and doing it all on your own while running a company, it's hard.

At the beginning when people were doing what we were doing, it felt like somebody was stabbing us in the heart and saying ha-ha like we can do it too and it was hard to get over that but once we got over it we realized okay competition only makes you better. We were the ones that created this to begin with and it's our idea so let's just make it better. They are just going to keep copying us so let's just, what else can we do. That's why we came out with different folding shoes. We came out with booties. We came out with a kids line. We've continued to expand and we're the ones that are more innovative.

We created more cushioning in the shoe. We created a more substantial sole. We make a loafer version. We make a round toe. We make all these different styles and now it started as an original concept and now we've become a fashion company from it, which is kind of crazy. I would have never thought.

JAIME TARDY: That's great. You really had to pivot, I mean pivot comparatively to just selling the same thing that you were selling before, because that's what everybody else was doing.

SARAH CAPLAN: Right. We started with black, silver and gold, you know, six months later another company came out with black, silver and gold. It's like oh well that's great because now we're on to snake and now we're onto a more better sole and more cushioning and different ideas and different designs. Competition, you know what, it kind of helps because it educates the customer about the idea and the customer can choose do they want a more comfortable, more substantial better version and do they want our brand.

JAIME TARDY: How do you get over that? Like you said, it was a stab in the heart. How do you just sort of get over that? It seems like you're fine with it now.

SARAH CAPLAN: I am because I think it has helped, like I said, since it was a new concept, it helped educate customers and buyers and we feel like we created the shelf space in the stores for this concept. Does it hurt when I see another brand in a store? Yes, but then I look at it and I say well why is ours better and how do we continue to stay ahead? You have to keep evolving. You can't just go off of one thing. You have to be creative and innovative and that's what we do now.

JAIME TARDY: How can you manage that though? Like you said, you are almost like a fashion company now so now your whole goal is to come up with new trends. What if you can't come up with new trends?

SARAH CAPLAN: We were creative to begin with so we have new ideas all the time. I mean literally we always have new ideas and also we think about technology. Like how can we be even more creative with the technology component? Our company is not a technology company but we do have a website. We do sell to individual customers and we have an amazing Facebook presence and we like to hear from our customers. We talk to them all the time and we always look to incorporate new ideas and new concepts and be innovative. Being an entrepreneur you're innovative. You don't just have one idea. We don't want to be a one hit wonder. We want to continue growing our business.

JAIME TARDY: What do you see for the future for your company?

SARAH CAPLAN: I see adding some technology honestly to either like an app or whatever it is. I'm not going to tell you what it is because it's in the works but there are some things that we are doing that are really cool that we are working on to be more innovative.

JAIME TARDY: Lots of fun stuff.

SARAH CAPLAN: I'll let you know what they are when they are ready.

JAIME TARDY: Well have you back on the show. You'll launch it.

SARAH CAPLAN: Yes.

JAIME TARDY: What did you have to do for mindset, as you went through, because as you started, like you were saying before, you never really thought of yourself as an entrepreneur but it seems like you really evolved and grown and especially it's a short time frame still? What do you think has really changed in your mindset going through?

SARAH CAPLAN: I don't know if I understand what you mean.

JAIME TARDY: Like in your head, were you, at the very beginning, were you scared? What was going through your head when you first started the company comparatively to sort of where you are now?

SARAH CAPLAN: I think at the beginning we were like oh my god this is moving so fast. Everything was happening so fast and we never really had a chance to stop and think of what our plan was, where do we want to take this company. We didn't really have goals. I mean we really didn't. It was the goals that we made up that day. Looking back it all just happened so fast and we never really had time to stop and think about it. We were just in the moment and we were just trying to grow it as fast as we could because people were coming out and doing similar products. We just wanted to be more innovative and stay ahead.

JAIME TARDY: How many hours a week do you work, especially now?

SARAH CAPLAN: I don't stop. I'm always working. I'm always thinking. My husband wants to kill me. When you're an entrepreneur and you have a business, you don't stop. It's 24/7. You have to give it 100,000 percent in order to be successful. You can't do this 50 percent. That's why I left my job. We grew really quickly at the beginning and then it kind of stays and that's when I was like I have to leave my job, if I want to get this to the next level and that's what we do. We work 24/7. I mean literally I am not looking at my iPhone right now but I have literally 1,000 texts from my sister asking about what's going on.

JAIME TARDY: Now you're like oh no.

SARAH CAPLAN: Exactly.

JAIME TARDY: You're like okay I have to go now. Bye.

SARAH CAPLAN: And I have like a million emails that are on the side of my screen. I'm kind of looking at the same time I'm talking to you but sense of urgency is what we've always had. This is just like how we were brought up. We have a sense of urgency for everything and I think that helps be very successful as an entrepreneur.

JAIME TARDY: Do you relax at all? It seems like you are at this level all the time. Do you have a chance, do you have hobbies, do you relax or is this like your thing?

SARAH CAPLAN: Veronica behind me just goes "No." I don't know. I thought it was normal. I guess it's not normal. (Side Commentary: What are you saying? You talk about purchase orders in your sleep.) I talk about purchase orders in my sleep. I mean I literally don't stop.

JAIME TARDY: But I love that because we need to hear that. You can also really hear the passion that you've got. You're like I want to do more. I want to keep going. I want to keep doing it and that's amazing.

SARAH CAPLAN: I don't know, it's how we are. I don't know. My sister is more intense than I am actually.

JAIME TARDY: Really?

SARAH CAPLAN: Yes.

JAIME TARDY: So do you guys work well together with that level?

SARAH CAPLAN: Depends on the day. It really does, but it's good. If one of us is upset about something, the other one won't be upset. We have very different personalities in a way and so we balance each other out really well. We're actually the perfect CEO with our strengths and our weaknesses. It works out really well. Like if we could just be one person it would be pretty cool.

JAIME TARDY: Because you can't fight with yourself.

SARAH CAPLAN: Right.

JAIME TARDY: Give me one piece of advice for somebody who is trying to start a business with one of their siblings or family members. Do you have any good hardcore advice for us?

SARAH CAPLAN: I think that when you're family you bring the business everywhere because there is no boundaries. So she can call me at 3:00 in the morning and it doesn't matter. You can't just call a regular business person at 3:00 in the morning. So there is pros and cons to it. I think establishing boundaries from the beginning is probably the best advice I can give because we don't have any boundaries and we can't establish them now. Not having those boundaries does make us successful but at the same time, sometimes, you probably need a break and you can't have one when it's your family. People need to keep that in mind.

JAIME TARDY: It's great that your advice is like well I don't do this but I think other people should definitely do this too. You can't sometimes and that's just what it is but it sounds like you are having so much fun it doesn't really matter anyway.

SARAH CAPLAN: We are having fun.

JAIME TARDY: Perfect. I will wrap up because I know you have a ton of stuff to do too. I always ask, for the last question, is what's one action that listeners can take this week to help move them forward towards their goal of a million?

SARAH CAPLAN: I think that they should figure out like if it's getting into stores or what it is that they really need to do, they need to continue doing it, not take no for an answer. For example, I got told no I don't know how many times by certain buyers. Buyers change, people get new jobs. You have to continuously follow up and never take no for an answer. Find a reason to go back to the person who told you no. Is it a new product concept? Is it a new color? Is it a new style, at least for me, that's what I do.

How can you interact with that person and get them to turn no into a yes and you need to figure out what it is and also you need to try and establish relationships with people. Relationships are the most important thing about running a business. I try to help people out all the time. People help me out. That is extremely important in reaching any goal that you have is relationships.

JAIME TARDY: I agree a thousand percent. Tell me where we can find your product online so that way, because I know I am going to be getting some because again last week I didn't have anything so I'll have to get some. Tell us where we can find them.

SARAH CAPLAN: You can find them on Footzyfolds.com and then we also have our Footzyfolds Facebook page where we always let people know what's going on and what we're doing. That's a great place to be able to get them.

JAIME TARDY: Perfect and I will definitely link everything up in the show notes so everybody can check that out also. Thank you so much for coming on today, Sarah.

SARAH CAPLAN: Of course, thank you for having me.

JAIME TARDY: Have a great day.

Tags: Beta Testing, business competition, Business Marketing, Idea Validation, millionaire interview, networking, Physical Products, Sarah Caplan

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