How to build successful daily habits with Brad Weimert

The Habits and Mindsets of Extraordinary Achievement with Brad Weimert

Entrepreneur, adventurer, relationship builder

Quotes from Brad Weimert:

*”What climbing the TWICE the height of Everest in 36 hours taught me about business, life and greatness.”
*”Unique experiences teach you a ton and open up relationships in a way that nothing else does.”
“The trick is ‘don’t stop’. If you slow down and keep going, you maintain movement.”

Bio:

Brad Weimert is an adventurer, athlete, philanthropist, business consultant, and serial entrepreneur. He founded Easy Pay Direct in 2009, an online payment gateway servicing e-commerce businesses selling between $1 million and $100 million online. The platform serves more than 60,000 merchants.

Brad focuses on purposefully creating extraordinary experiences in order learn and grow both himself and the relationships around him.

Brad enjoys breaking past his limits through intense physical adventures, cultivating meaningful relationships with like-minded passionate people, helping non-profits like Explore Austin, rock-climbing, and exploring Austin with his dog, The Professor.

What you will learn from Brad Weimert:

– A critical mindset shifts that lead to extraordinary achievement.
– How doing ONE thing can be everything! …and how that one thing can change everything!
– What reassessing and reflection have to do with getting faster at making decisions.
– Why a simple thing like not stopping can be so powerful – and a key to success.
– A powerful re-alignment technique for goal setting and a major achievement.
– The importance of tracking your most meaningful moments plus FREE SCRIPTS to log your moments.

Brad’s Website:

BradWeimert.com

Transcript: Download

Video Transcription provided by GMR Transcription Services.

Jaime:	Welcome to Eventual Millionaire. I am Jaime Masters and I am so excited to have my good friend, Brad Weimert, on the show. Good thing I got your name, hopefully, correct. He runs Easy Pay Direct. You can see it in the background. He also runs Everesting X2 and does adventure trips for entrepreneurs. Thanks so much for coming on the show today.

Brad:	Thanks for having me. It should be fun.

Jaime:	Yeah. We were just talking about before ? 

Brad:	It better be fun.

Jaime:	Oh, it will be. Oh, watch out. We were just saying we saw each other last night at an event. And I realized how little I know about you. So, this is gonna be great. So, tell everybody a little bit about Easy Pay Direct and Everesting X2, and that way I'll ask a bazillion other questions afterwards.

Brad:	Cool. So, Everesting X2 is just an event that I just did. And I'll tell you about that in a second. So, Easy Pay Direct is a company that I founded in 2009 that serves e-commerce entrepreneurs. So, we predominantly work with e-commerce businesses that sell between $1 and $100 million online. And we process payments for them.

	We focus on controlling five metrics; so, it's refund rates, decline rates, chargeback rates, how much you're paying, what's your effective rate, and then risk. And so we benchmark those metrics against your industry and help you control those over time. So, we're helping you optimize revenue, essentially, for your company. 

Jaime:	Well.

Brad:	Yeah, so that's Easy Pay Direct. And Everesting X2 was ? 

Jaime:	You're like and this is where I'm kind of ? Brad is crazy and does crazy things. So, that's my premise before you say that, so go ahead.

Brad:	That's fair. So, Everesting X2 was the most recent adventure that I went on. It's both big adventure. A friend, acquaintance, Jesse Itzler, rented a mountain. Jesse is also a fellow crazy person, and rented a mountain and challenged 140 people to climb the mountain 17 times. And 17 times is the height equivalent of Mt. Everest, so it's 29,000 feet climbed, if you climb it 17 times. So, he rented it for a weekend.

	Of the 140, about half of them finished it.

Jaime:	Wow.

Brad:	And in the same period of time that they were trying to 17, I climbed it 34 times. So, that's the nutshell, but there's a video at everesting-x2.com that has a good little five minute overview that's pretty cool.

Jaime:	Yeah. So, you know how I said I was crazy? Well, he's crazy times two, apparently, which is something to be said. Why the heck did you even do that, by the way? Like A) why did you do it in the first place, right? Like I know not backing down for a challenge is definitely an entrepreneur trait, but why'd you do it twice?

Brad:	There are a lot of ways I could answer that. There's why I decided to do it, and then there is kind of why I followed through with it. And, ultimately, it was a good way to ? I think anything really difficult like that is a good way to learn new things, both about yourself and also about other people. And I raised some money for a really cool nonprofit in Austin called Explore Austin.

	They take groups of underprivileged kids on adventure trips to teach them teambuilding and life skills through mentorship and adventure. So, that was a part of it. But I have just a really concrete belief that very unique experiences, and specifically ones that involve pushing yourself athletically, teach you a ton and also open up relationships in a way that nothing else does. So, there's a long, rambling answer to that, but that's kind of the nutshell, I think.

Jaime:	So, why 34? Why not 18? Why not just go, and I did it one more time? Just saying.

Brad:	Yeah, so the honest answer to that is Mark is Jesse's partner in this and they organized this event, and Mark talked to every attendee, every one of the 140. So, I'm at a bar in Denver at an event, and I'm talking Mark. And so the event was from Friday afternoon at 2:00 p.m. until Sunday at 2:00 p.m. And I said, Mark, are you actually giving people three days to do this? And I had had a couple Manhattans and ? 

Jaime:	Oh, I see where this is going. Okay, good to hear.

Brad:	And Mark's like oh, yeah, yeah. He's like do you think that's not long enough? And I was like pfft, I could do that shit twice in three days. And yeah, exactly, exactly. And he was like oh, oh, yeah? And I said well, I've had a couple Manhattans, just let me think about this <p data-wpview-marker="%5Baudio%20gap%5D">.</p> [00:4:51] out of your mouth and just step up and do this shit. And I was like okay. And that really was the catalyst. Now, going from foot in my mouth to actually doing it in decision is a process, right? But that was how the thing even started.

Jaime:	And then once you say it, you're one of those entrepreneurs who are like never mind, now I have to do it. Okay, well, hey, seriously ? 

Brad:	Yeah, but not only ? and that's actually an interesting point because yes, I am that person. But originally I thought that I was gonna be able to go just straight and go through the night and through the night and just do it. But they had all these restrictions on when you were allowed to climb on the mountain. So, like yeah, the event started at 2:00 p.m. I thought I was gonna be able to start early in the morning on Friday; go all the way Friday, sleep, and go ? 

Jaime:	When you rent the mountain, you would think ? okay, sorry.

Brad:	Yeah. And then go all the way Saturday and sleep. And what ended up happening was I couldn't start until 2:00 p.m. on Friday, which cut eight hours out of the day. And they forced us to stop at 5:00 p.m. on Saturday, so I had 27 hours available or ? yeah, 27 hours available at first then I couldn't do anything, and then I had to get up at 5:30 a.m. the next morning and do another eight hours.

	But that's a very different pattern, so like as the rules kept changing for me, I had this emotional challenge of am I gonna be able to do this? Can I do this? Is it possible? And the short answer was nobody knew. Nobody had done it before, so yeah, it was trip.

Jaime:	Little bit. So, what'd you learn? What's that big takeaway from doing it? Besides the fact that you could do it and you pushed yourself. But like what did you really take away from it?

Brad:	A lot of things. But I think that the number one thing for me really, was ? so, I had finished at the end of the first stint. So, I went from 2:00 p.m. Friday all the way straight through the night Saturday, didn't sleep, went until 5:00 p.m. Saturday afternoon. So, 27 hours straight, I'm just climbing up. And the way this worked was I went up the mountain and then I take a gondola down. And the gondola took ten minutes to get down. Or in the middle of the night we were taking cars down, and we, when I say we, there were like three of us going through the night, all the way through the night.

Jaime:	So, it was all uphill, too, so it's not like climbing mountain where you go up and then down and then up and then down. Okay.

Brad:	You got it.

Jaime:	Yeah.

Brad:	All uphill. And there were ups ? there were ups and downs ? there were benefits to that and also negative things about that. But the biggest negative is you are letting your body rest, and so all the lactic acid settles. So, you're restarting every time you have to go back up the mountain, you have to warm up again. But each lap was taking about 45, 50 minutes up and then 10, 15 minutes down, so an hour all in. But I had done 24 laps by the end of the day Saturday, and it took me 27 hours, so it was actually taking me a little longer than an hour per lap.

	And when I finished that day, I had eight hours remaining on Sunday, but I had ten laps left. So, each lap had taken me an hour all in. I had ten laps left to do in only eight hours. And I dragged that out and I talk about that because we, as entrepreneurs, but as people at large, you do something once or twice or three times and you start to create a belief that that is what it is, right? And I had done this 24 times, so my belief around how long it took to go up the mountain was pretty strong, right? It was a pretty constant ? 

Jaime:	Let alone being tired afterwards, right? Like now you negatives, too.

Brad:	And I'm exhausted, right. And when I say exhausted, I mean, I'm concerned that I'm gonna pop an ACL or tear my Achilles or, I mean, things are breaking mechanically. And so at the end of the day, I did a Facebook Live that is, I think, on the Everesting X2 page, but I did a Facebook Live and I was talking to people and friends, and everybody's like you can do it, don't give up.

	And my inner dialog was pfft, I'm not giving up, like this is math, right? There are eight hours left and I have to do ten laps. Like that doesn't work. So, I finished that night. I took an ice bath. I took a shower. I ate food and I laid down in a tent, by the way, that I was sleeping in, which was 100 feet from a Bob Marley cover band that was playing. I could literally feel the bass in my tent, which was crazy. But I laid down and I got two people did really powerful things for me. One was Cameron Herold, and he yeah, and he ? 

Jaime:	I've interviewed Cameron, so everybody knows him. Yeah.

Brad:	Awesome. So, Cameron is becoming a good friend, and he left me like a five-minute voice mail, and he probably called me five times, and was just really inspirational to me, giving me different ways to try to solve the problem. And he said look, can you do a couple laps in the middle of the night? Can I rent a helicopter for you, so we can fly you down from the top of the mountain, right? Can I rent a separate car service? Can we get a motorcycle up there? All these different options, and meanwhile I haven't slept in 40 hours, right, I'm totally wrecked here. And I've been exercising for 27 straight; nauseous, whole thing.

	The other was Curtis Christopherson who owns a chain of nutrition stores in Canada, and is also an endurance athlete. And Curtis called and text a bunch of times. I didn't talk to either of them because I didn't want their motivation or inspiration at the end of this day. But Curtis sent me a text and he said hey, I know every laps been taking you 45 minutes to go up. If you just did every lap in 30 minutes, you could do it in eight hours.

Jaime:	Like great, I hate you.

Brad:	Yeah, those weren?t the words I chose in my own head, but yes. But when I woke up at 5:45 the next morning and pulled myself out of bed in the tent. And I'm achy and didn't really sleep because my body is in ? every muscle is ? my body's in a lot of pain, I thought all right, well, let's see what I can do for the first lap. And so the first lap I did in 33 minutes. And I got to the top and I'm ? it was a totally different game. Like my heart was thumping, I'm breathing heavy, crazy.

	And I finished it and I think all right, well, that was cool. But I can't do that ten times. And I got to the bottom and I said all right, well, let's see if I can do it one more time. I did it once more. And I did it in 32 minutes. And I thought all right, well, I still ? when am I gonna break. And the entire day it was one lap at a time, but each lap I ended up doing around 30 minutes. And the end of that story was it became clear when I had about three laps left that I was going to do it.

	But you ask what the major takeaway was, and it is that we as humans create these beliefs and very often those beliefs cannot only be wrong, but can be so wrong that you can be capable of a lot more than where you're living in the moment. So, frame of reference here, 45 minutes to 30 it's a 30-plus-percent gain. And not to do that once, but to do it ten times, you're resetting your entire frame, your entire world. So, anything in your life, if you think about that and say man, what if I could do it 30 percent better, right? Well, what if I could do it 10 percent better? Those things are real.

	And so and it becomes very real when you physically don't think you're capable of it, but it's just a ? it was a beautiful example for me of what can be possible in the rest of life.

Jaime:	So, what was going through your head? Because this is the thing, too, everyone that's an entrepreneur is like okay, well, he's crazy. That's great, right? But how do we ? because the amount of strength that ? I wanna make sure that we're not going oh, but he's crazy, so therefore that's him, and I don't have to deal with that, or I don't ever have to push that hard, or whatever it is. But I really feel like you said entrepreneurs and humans in general go through stuff that is whew, right?

	And it feels like it's the end of the world, or it feels like ? and whatever our belief structure is, we don't even recognize it half the time. At least for what you were, you're like I have metrics; this is the data; at least I have something, which also makes the belief more concrete, right? But when we're looking at what you actually told yourself in your head, so for entrepreneurs that are like oh, it just feels like the same crap, there's no way I could do this, that negative self-talk affects what we actually do, right? 

Brad:	Mm-hmm.

Jaime:	So, what did you actually say to yourself like that first time about going huh, I'm just gonna just do it once. Because you could have just said dude, there's no way, I'm done, and I'm out.

Brad:	Yeah, I'll answer that in two ways. The first is I wanna make something apparent, which is exercising for 27 hours straight, but essentially 34, that is not something that is physically advisable without a lot of training. And I had seven weeks to train for this. And as a frame of reference, if somebody's training for an Ironman, which typically takes, which at longest takes 16 hours, the average training time for that is six to nine months. And I had seven weeks. And I was going way longer than 16 hours.

	But I bring that up because you have to start somewhere, right? You have to take the first step somewhere. And so the baby step is just doing the first thing, right? It's just doing one thing. And I think that that's a good lesson always, is in any situation, do one thing right now to get the ball moving. And commit to doing just that one thing. Make it small enough so that it's digestible, so that you can do it. And plan the next time you're gonna do it, and that keeps it going.

	And to the Everesting thing specifically, somebody asked me at some point, I have to think it was the middle of the night because I was in a car and it was dark. But the driver said, you know, we've seen people hike the mountain before, but not like this. And he said what's the secret, what's the trick? And I kind of thought why is he asking me, like this is ? and I started to think about it, and I thought the trick is don't stop.

	And that seems really simplistic, but what I saw when I was going up the mountain and passing people, which was a part of the process, right? I necessarily was gonna be passing people, is people would stop to catch their breath. And that makes sense, but there's an alternate way to do that. And the alternate way to do that is to slow down.

	And so, if you slow down, but keep going, you maintain movement. If you stop, two big things happen. One is you kill your momentum. But two, is that you are allowing yourself to stop in the future because we're creatures of habit. And so as soon as you establish a reference point that hey, when I get tired what do I do? I stop, right? That's a reference point that you will relive, not only in that activity, but in every other activity in your life. You say okay, I'm tired, what do I do? I pause for a minute.

	And you might not ? you don't have to have the negative words of I stop, right? I pause for a minute. And that seems soft and nice and okay. The alternative is no, you don't, right? When you get tired, what you do is you take one more step. Or you slow down. But you keep going. And it's a very simple thing, but a very powerful shift in frame, right? It's a rule that you can have where it's like look, that's the deal. I get tired, I slow down a little bit.

Jaime:	Okay, I love this. And all of it applies to business, and that's what I think is really important, especially to sort of see the subset of the human psyche and what we do for ourselves. But what's crazy, and I think the guy in the car apparently thinks this too, the vision was huge. So, when we think of like Easy Pay Direct or any other company, did you typically have like a humongous vision to begin with, and then just sort of start little bit by little bit and added? Or do you not go that big because some people find motivation in huge things. Some people get scared as all crap of huge things. So, how did you do it? Especially like in the business side of things?

Brad:	Yeah, and I really firmly believe that how you do one thing is how you do everything. And I know that's not universally true, but I will tell you that your behaviors in one area of life are mirrored in most other areas. So, yeah, this is an athletic analogy. But take it as an analogy and think about it in business and all of it. I don't have a great answer to that. I think sometimes my vision is really big and sometimes it's more realistic.

	But it's always a ? I'm always trying to maintain movement, right? I'm always trying to just do something. And one of these rules that I try to live by, is it's always better to do something. And very often, I'm a perfectionist at heart, and I am super analytical. And what that means is that it's very easy to get analysis paralysis, or get stuck in a moment where I think I've got all of these things going on, I don't want to make a mistake, I don't want to misstep. Or I don't wanna waste time, right? So, I wanna make sure I pick the right activity to do.

	But the answer is no, no, you're always better off just doing something, right? Just do something, for me. So, I don't know. I don't think that the huge vision thing necessarily ? it doesn't happen in all areas of my life, but man, it definitely juices me. And as soon as I make a commitment like that, it's I'm not gonna back down.

Jaime:	As we all ? now, I wanna say something that's gonna make commit something huge, but I'll leave that till later. But I think momentum is a huge thing because when you feel like you're on a trajectory, that's an amazing feeling. You feel like you can do more. You've got something behind you. But my mantra since I was little was progress, and I'm also a perfectionist or a recovering perfectionist, right, and so making missteps were huge. And if you're beginning a business, they're way bigger. And everybody says there's no such thing as failure, but it is very different when you are in it, comparatively, to hearing other people be like there was no failure.

	Or they talk about failures and it's like oh, but it was in the past and it's not as painful as it is now. So, what did you do, even on the decision-making level, to know potentially that we could be making a misstep? Or you could be detracting that momentum, or whatever that piece is? You're going down the wrong path. How do you know which place to choose? And how do you get faster at making those decisions? Does that make sense?

Brad:	Yeah. I think that all I can do is speak from my own experience and what helps me on a daily basis, monthly basis, et cetera, to move forward. And for me, one of the things that I try to always do is keep reassessing where I want to go and reflecting on how I'm living, right? So, it has to be a daily thing, or close to it, where you're like alright, so here's the goal, here's the goal, here's the goal; what did I do today to get closer to the goal, right?

	Because very often people ? and I'm becoming more and more aware of this, people, I, will set a goal and then I look at my calendar and I run a zero gap calendar, so my calendar's always completely full retroactively. Not necessarily in the future, but throughout my day I adjust my calendar to reflect what I've done because it allows me then to look at it and say hey, did I do the things that are helping me move towards the goals. And very often, it's not, right, and if you look at somebody's calendar, you can see the alignment or lack of alignment.

	And I think that that's at the heart of it, for me, is making sure that I see it all the time, see it all the time, and am aware of whether or not I'm actually taking big steps towards it.

Jaime:	That's awesome. Okay, so, it's less ? I love how analytical it is because I thought you were gonna say well, I meditate on the vision, or I do the things. And you're like no, no, no, I data track all the crap that I did in the past, not even ? do you preplan in the future what goes there? Like because that's the other piece.

Brad:	I do. I do. Yeah, I do, but it changes all the time. It frequently changes. So, I try to do that as much as I can, and that's an area where I'm always trying to get better at the planning component because I think, to your point, you said hey, do you set big goals? You do something like the Everesting thing, that is you have immediate pressure of my body might actually break if I try to just go do that.

	So, you have I need to do X amount of stairs or whatever first. And in business it's harder to quantify those things. And it's harder to create the pressure around it. But, yeah, you have to have the goals in front of you. And the individual blocking stuff, I'm growing with that one.

Jaime:	Were you always like that? It's like so, we talked about how you did CutCo. Hal Elrod was there last night, too, and you guys started in CutCo, right, which ? 

Brad:	We did.

Jaime:	? great learning experience. So, when you were younger like learning the sales part ? I know you became like really, really awesome at it, too, but like you weren't at the beginning, right? So, was this your mantra even then? Or was it sort of in this whole process you've refined it?

Brad:	I like to think about that because I think that this is a very cool takeaway for anybody that's sort of frustrated with where they are in life because I frequently find myself frustrated with where I am. Nobody is harder on me than I am, and I'm working on that too.

Jaime:	Love it.

Brad:	But I think man, I should be further, I should be accomplishing more, I should be more analytical, have things more tracked, right, more systemized. But when I look back to who I was at 18, the biggest variable with all of it was personal growth, all of it. I'm a very different person today than I was at 18, and it's only because I elected to spend time on an ongoing basis, trying to get better. And the trying to get better, as a human and as a salesperson, as a business person, very often feels like shit.

	You know, very often it's like eh, I'm not making enough progress, whatever. Little tiny wins here or there, or you don't even notice them, but it's building habit, right? And it's conditioning your mind to work a different way, to think a different way. And it's those rules that we were talking about, like on the mountain it's just keep moving, one extra step. And so when I was in sales at 18, I don't think I had any supportive rituals like that. The only driver I had then was I didn't want to lose, and I wanted to beat everybody. And nothing else really mattered. I was super competitive and all the guys, I have beat everybody.

Jaime:	Well, I didn't know that about you. Oh, okay. But that's an amazing trait, and so I'm super competitive, too, of entrepreneurs, I think, in general, A) we want to win; but B) there's always more. So, I really appreciate you actually saying that because most people are like oh, but they're up here. It never ends. Unfortunately or fortunately, right? One or the other, so I wanna ask you about the personal growth side, especially because everyone's going ooh, what was the best pieces, right?

	So, there's probably been a lot of personal growth stuff that you've done, books you've read, everything like that. What do you think gave you the most momentum or the biggest step over everything, if you had to pick one or two?

Brad:	I almost hate to say this because people have such judgment around this, but Tony Robbins.

Jaime:	Really? I thought you were gonna Landmark, so, yeah, okay.

Brad:	No. No, I actually haven't done Landmark, but I know many who have. So, oddly, when I was 19 and I started selling CutCo, Hal Elrod, who you know, was also selling CutCo. And Hal gets very excited about things. So, very excited about whatever's exciting to him in the moment and then he sorta forgets about it and gets excited about something else. And he was very excited about, at the time, Tony Robbins. But he was like yeah, this guy, he's got these tapes and blah, blah, blah, blah, blah. And just he fired me up a little bit about it. And I kinda heard it and forgot it.

	And at the time, my TV was my alarm clock, so it would just turn on in the morning. But it would turn on to whatever channel was on the night before. So, I would watch Comedy Central at night. Well, at 6:30 a.m. when I woke up, Comedy Central played infomercials. So, I would wake up frequently to an infomercial. And I'm laying in bed and I hear this infomercial come on and I could tell while I was laying in bed, I didn't see the TV, I didn't know Tony Robbins' name. But I heard it come on and I thought this is different. This infomercial sounds different.

	And, fortunately, I think I was na?ve enough that there was no stigma around it for me; my parents never exposed me to it. I didn't have any friends that exposed me to negative feelings about it. It was just something to check out. And so I listened to the tape series for a month, Personal Power II. But it was about ten years before I went to an actual event.

	But, yeah, so that was the biggest thing for me. And I think his thing is, essentially, you have to go full out. Like you either have to ? if you're gonna listen to his stuff, do it. Don't feel self-conscious about it. Just do it, listen to it, whatever. And if you find him cheesy at all, go to live events instead of listening to the tapes because he will break your frame on that.

Jaime:	Oh, yeah. It's crazy.

Brad:	You've been to live stuff.

Jaime:	I've been to one live thing, yeah. And it was like wow, it was crazy. Like the amount of energy that he possesses on stage, too, is just amazing, ridiculously amazing.

Brad:	Yeah.

Jaime:	So, do you feel like that you ? so, there's one thing to be listening to stuff, or to go to the events. There's another thing to implement and/or do the things, right? So, consumption is wonderful if that's what you've got so far. And there's more to it, right?

Brad:	Yeah.

Jaime:	So, what did it change in you? What'd you actually do, or the implementation steps? Do you remember any of the pieces?

Brad:	What I remember is, and you'll see a strong parallel to what I talk about in terms of my days now. What I remember is every day through Personal Power, through that series, you had assignments. And it was you had these ? and some of them were tiny. Some of them were like little couple minute assignments. Some of them took an hour or two. But it's 30 days. And you can always carve out an hour in your day if you need to. At worst case scenario, you're sacrificing an hour of sleep to do that, right? But you can always do it if you need to. Want to.

	So, I think it's building the habit of perpetual motion, right? It was building the habit of these are things that I'm gonna do every day. And you carve out time to do it every day. And today, for me, that is ? and you know, there are missteps. This is not like a ritual that I have no flaws with, but I capture what I call magic moments in my life, things that stuck out to me for some reason. I do that every day, or close to it. And I reflect on them.

	And I also look at my goals and I think about alright, in these different areas of life, what do I want to create? And have I pushed forward towards that. But those are the habit of doing that daily, and exercise is in there, too, but that's at this point so ingrained that I don't even think to mention it. But those habits, I think, started back then. Those started with a mentor, right, a coach; somebody teaching me a different way, and helping establish a belief to move in that direction.

Jaime:	I love this stuff. Life is a series of moments, right, and we kind of forget that sometimes, right?

Brad:	Yeah.

Jaime:	It's the journey and it's the steps that you're talking about. And they seem so incremental when you look at just one. And, unfortunately, for most entrepreneurs, they're like but it's not big; it could be better, right? Judgy, judgy, judgy. But that's the point. All those steps added up for you doing 34 freaking things, right? And you couldn?t have taken any of those steps away because you wouldn't have finished. Ah, okay.

Brad:	Absolutely.

Jaime:	So, when we look at it incrementally, it feels like today is just a day, but it so adds up. And love that you can go back to your calendar and actually look, and the fact that you actually do that is very impressive because most people will record it and be like and I'm just not gonna look at it, right? Like eh, I'm doing okay.

Brad:	Yeah. So, what's crazy is one, speaking of like living in the moment and having amazing moments, you had a brief moment last night to meet Jon Vroman. You need to talk to him about that.

Jaime:	Okay.

Brad:	Jon is a ? oh, he would be an awesome guest here.

Jaime:	Oh, great.

Brad:	Oh, yeah, and is super powerful from that perspective. Front Row Foundation, that's his company.

Jaime:	Oh, no way. I didn't know he was there. I didn't know four people at the entire place.

Brad:	Oh, wow.

Jaime:	And I met the other three people, but I didn't meet Jon. Darn it. Okay.

Brad:	Yeah, so those moments ? oh, I got distracted now. That's all I remember.

Jaime:	Front Row.

Brad:	You gotta talk to Jon, yeah. But where were we ? 

Jaime:	Because you went to see the UFC fight that I was so ? I should have met Jon before, but anyway, continue.

Brad:	I did. That was with Hal and Jon. Yeah, but I forgot where we started there. Yeah.

Jaime:	We were going over how life is about a series of moments and that you actually look at your calendar on the back instead of not.

Brad:	Oh, yeah. Yeah. So, I think I'm gonna give this out on my personal website because it's been such a big deal for me, and my friends have liked it so much. But I keep these moments in a Google sheet. And now I have written scripts, so that what I do is I might do three to ten moments each day, so quick days, it's just knock out three.

	But over the course of a year, that's a thousand moments, or 500 to 1,000 moments if you're on the low side. And so what I did is I created some scripts that scrape that data. And so I look at like the frequency of names. And I say well, whose name has popped up the most, right? That's huge because I talk about looking at your calendar. Well, if I do that every day, at the end of the year I can look at it and say who was most prevalent in my life. I also do word analysis, so it's what words am I using the most.

	I also do location. So, what places am I frequenting the most. And that's hugely telling of how I'm spending my time and how I'm thinking and how I'm talking to myself, right? And so that's a awesome thing, and I don't set the frame that I'm going to do this because it changes how I write, but periodically I will, at the end of the year, send some of those moments to people in my life and say hey, here are a handful of things that touched me for some reason.

	And I've done that a couple times over the years, but that tool, at some point I'll put it up on bradweimert.com because it's just such a cool way to track your life and actually analyze how you're spending your time.

Jaime:	Yeah, when you said you were analytical, I was like yeah, I know, I'm a geek, I'm a geek, right, like I did not know the level that it went to. But now I want that, so now can I challenge you? Ooh, can I challenge you and make sure actually you put that up there?

Brad:	Yeah, it's done. Yeah, we're ? 

Jaime:	Yay. Good because I really want that. I do it. It do it, but in pen, and so I can't go back and do the data scraping stuff, which would be really telling. Like I just flip through it once in a while and just like relive sweet moments, but that's my level of analytics for mine.

Brad:	No, totally. And so this evolved over years. Originally it was I would just search for people's names, and then when I put it into a spreadsheet, a Google sheet, I could then do a filter and say okay, well, let's pull up all the things that have this name in it. And over time it's gotten more advanced now.

Jaime:	Do you remember what one of the words was that came up over and over? I'm wondering like what comes up?

Brad:	I'll pull it up and tell you.

Jaime:	Oh, yay.

Brad:	Yeah.

Jaime:	I've done that with the interviews, so I went through it was 200-and-something interviews and we found out that the most common word that came up more than any of the other ones ? well, for the typical word subset, was focus.

Brad:	I'll bet.

Jaime:	Which I was like ooh, that's really, really good. And what's crazy is Liam, who I just interviewed, has focus written three times on his ? tattooed on his wrist. It is such a common thing that everybody seems to talk about on this, which is ?

Brad:	Focus.

Jaime:	Yeah.

Brad:	I love it. My word is alignment.

Jaime:	Ooh.

Brad:	So, that will ultimately end up on this wrist.

Jaime:	I thought of that too. Okay.

Brad:	I love it.

Jaime:	Sweet. I will do the two-week ? I'm gonna be interviewing the two week ink guy, by the way. So, it lasts for two weeks. So, I'll do it for you.

Brad:	Oh, what?

Jaime:	Yeah, yeah. No, I'll tell you all about it after, but yes. Yes.

Brad:	Oh, my gosh. That's awesome.

Jaime:	It's amazing. Yes.

Brad:	So, I have a friend who does his quarterly goals on a bracelet. And originally, he was just gonna start tattooing the quarterly goals on his arms, so that all of his goals for the years. And then he thought that's gonna get out of control.

Jaime:	Right. I'm gonna live to 120. Darn it.

Brad:	Yeah, exactly. S, now he does a bracelet that he just makes and I thought that was super cool.

Jaime:	That's great.

Brad:	So, one of the cool things about this sheet that I made is it allows you to do negative words also, so you can say well, don't include this word, this word, right, so I omit a bunch of things, and it might actually be helpful to do things like him or her, which is a disturbingly imbalanced use of that word because we tend to use the masculine as the default, right?

Jaime:	Huh, yeah.

Brad:	Which that's a different conversation, as all ? 

Jaime:	I know. We could go down there too. I know, I know. I'm not gonna ask questions because I know we have to wrap up. All right, so.

Brad:	It's not good ramifications. Yeah, but feeling is the number one word.

Jaime:	No way, really?

Brad:	Yeah.

Jaime:	So, you think that we feel a lot. Hmm.

Brad:	So, last year ? so far this year, 193 uses of it in my moments. And so far this year I have 289 moments.

Jaime:	Wow, that's a lot then. Okay, so, you really go based on feelings. And so is the alignment ? because we don't have enough time to go down this path, but sometime me and you are gonna chat about this. Whether I have you back and you'll be here because you're like ten minutes away.

Brad:	I like it.

Jaime:	But that's okay. Do you, because one of the things that I work with, with clients and stuff like that is feelings because we only do things for the feelings we're gonna have for doing them, right?

Brad:	Yeah.

Jaime:	And so do you pay attention to that when you're trying to pay attention to alignment, considering you're gonna tattoo it on you?

Brad:	Yeah. I mean, I think that's such an interesting conversation because it's very difficult to live in the space where you listen to yourself, listen to your feelings, and act based on that. But also push through discomfort and push through I don?t feel like doing it, right? And that I'll leave you with an analogy on that, which is ? and I suppose this is pretty tactical too, but when I was climbing the mountain, do you think that there were moments where I felt like not doing it? Yeah, a lot.

	And beyond that, there were moments when my body felt like it was going to break. And so I start with sleep deprivation, malnutrition, dehydration. I got to a point, after 20 hours in, where I thought man, my knee, I literally I had this intense stabbing pain in my right knee every step that I took; every step that I took. And I thought it would be really dumb if I tore something and did permanent damage and then couldn't walk for the rest of my life, or couldn't walk normal just because I wanted to climb this mountain.

	So, this is what I'm thinking, right? And in that moment, a rational thought is I should probably stop. That would be dumb, right? So, and here's the takeaway. I made a decision before I started the activity, before I started, that not only was I allowed to get injured, but it was likely. And that was okay. And it doesn't have to be that extreme, but that's what kept me moving, was when I questioned this and thought yeah, it would be stupid, whatever, I had already made the decision. And so I was, and I recognized that I was exhausted, et cetera, et cetera, so I listened to earlier Brad, and said you know what, I already made the decision.

	And I think that's really important when you go into any difficult thing that you think ahead of time about what the potential pitfalls are and how you're gonna handle them, so that when you get there, if you hit them, it doesn't freak you out; you've already made the call.

Jaime:	I'm reading a book called Principles, which is very similar, like what are those main principles that ? 

Brad:	Ray Dalio.

Jaime:	Yes, exactly.

Brad:	Yeah.

Jaime:	It's so good, and it's just like you say, that thing that when the going gets tough, that your guiding light that you can keep looking towards because you already know what's better for yourself, for your higher self actually cares about more. I love this.

	Okay, so I know we have to start wrapping up because we're going over now because I keep asking you too many questions.

Brad:	I like it.

Jaime:	But I'm gonna ask the last one. What's one action listeners can take this week to help move them forward towards their goal of a million?

Brad:	Prof, you wanna say hi? You wanna meet the Professor?

Jaime:	Yes. It's the Professor.

Brad:	Okay.

Jaime:	Oh, I remember.

Brad:	Come here, buddy.

Jaime:	I've only seen pictures.

Brad:	Yeah. I just woke him up. He's not very happy about that, but.

Jaime:	He's big.

Brad:	Professor. Buddy. Yeah, say hi to everybody. No, you're uninterested.

Jaime:	I know, he looks really uh, hmm.

Brad:	He's like dude, you woke me up. So, he's my teddy bear. I think that the ? I mean, there are a ton of things, but I think that one of them is the calendar. It's fill your calendar with what you did if ? for a lot of people, planning is a hurdle. Some people, they're great at planning. Some people bucket. I bucket. If you do nothing else, fill your calendar retroactively, either through the day or at the end of the day, but put everything that you did for the day. And it doesn't have to be perfect, but make sure that you block it out so that the whole day is full. And that allows you later to look at how you've actually been spending your time.

	But you need to know if how you're spending your time is in alignment with what you actually want to get done in your life, and not just business, but personal. If your goal is to spend more time with family or to go on an adventure or to run a 5K, make sure that you can see in your calendar whether or not that's in align with those goals.

Jaime:	I'd use the self journal every day, and I'm realizing now that I can't go ? I'm gonna go scroll through, of course, but now I'm like now I need to be like Brad and be digital, so that way I can search things and make sure, and then correlate that data to AI ? no.

Brad:	I'm a big fan of digital. I'm a big fan of digital.

Jaime:	Oh, I really appreciate that. And now that everybody can download what you're going to be putting out on your site, so tell us where we can get that because it will have to be up now. Ha, ha, ha.

Brad:	That's true. That's true.

Jaime:	So, spell your name and everything, so everybody knows where to get it.

Brad:	Yeah, well, bradweimert.com. So, B-R-A-D; my last name is W-E-I-M-E-R-T; bradweimert.com. And I'll put it up there somewhere. Actually, yeah, I'll put it up there somewhere. At least ? now, I gotta get it up.

Jaime:	Yeah. Ha, ha, ha, ha, ha. So, don't worry. There's at least a little bit of time before this interview actually goes live. And what we'll do is we'll link to it, so everybody ?

Brad:	Awesome.

Jaime:	So, you tell me where it is and we'll make sure we put it in the show nights, too, so everyone can check it out because I'm sure everybody wants it now that we talked all about this. This was crazy. Thank you so much for coming on the show today, Brad, especially on such short notice, by the way, because you squeezed in. I really appreciate it. And hopefully we can have you back on in person so we can talk about more crazy, awesome stuff.

Brad:	That'd be cool. I appreciate you having me. It's been fun.

Tags: brad weimert, Business Owner, entrepreneur podcast, eventual millionaire, Goal Setting, jaime masters, millionaire entrepreneurs, Mindset Shift, one thing at a time, podcast, start-ups / startups, startup entrepreneur, top entrepreneurs

Categories: All, Business, Featured Millionaire Interview, Millionaire Interviews

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