How gen z will change the world with Jason Dorsey

Jason Dorsey is the leading generational researcher, speaker, and author. He’s appeared on 60 Minutes, The Today Show, The Early Show, and over 200 more TV shows. Jason is on a mission to help leaders solve generational challenges with employees, customers, and emerging trends to grow their business faster.

His new book, Zconomy: How Gen Z Will Change the Future of Business, is based on his work leading more than 65 generational research studies on four continents and working with over 700 companies, including many of the biggest global brands–from Mercedes to Adidas. Adweek calls Jason a “research guru.” A powerful communicator, Jason has received over 1,000 standing ovations for his unique approach to separating generational myth from truth, with an emphasis on Gen Z and Millennials.

“Online presence in itself is going to be a very big deal over the next three to five years, and Gen Z is gonna drive a ton of that forward, just because their relationship is so much different.” – Jason Dorsey

Episode Highlights:

  • The background of the book, Zconomy: How Gen Z Will Change the Future of Business
  • The difference between Gen Z and millennials
  • What motivates Gen Z to want to take a job
  • Gen Z’s impact on social media as influencers
  • Transforming social media into a community
  • Distinguishing activity from progress (A small business owner’s point of view)
  • Learn how to advertise with current trends
  • How Youtube fits with current trends
  • How Gen Z will present themselves professionally
  • The impact of COVID 19 to Gen Z (employment, education, etc.)
  • College: Is it for everybody



Zconomy: How Gen Z is Going to Change the Future of Business–and What To Do About It

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Transcript: Download

Video Transcription provided by GMR Transcription Services.

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Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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