Laser Coaching Show: Hitting your goals easier, better and faster with Estie Rand
Consultant & Coach, Founder of Strand-Consulting – Estie Rand
Here’s an amazing update from Estie following our coaching session:
This is our second episode of the Laser Coaching show, where I’ll be coaching another 6 figure business owner. I’ve been coaching 6 and 7 figure business owners for over 10 years (with over 5,000 hours of 1 on 1 coaching!).
Today, I’ll be peeling back the curtains and showing you exactly what I tell clients so that you can use the same strategies and tactics in your business.
Estie Rand is a visionary, entrepreneur, consultant, and coach. Estie is the founder of StrandConsulting.net and EstieRand.com. She helps small business owners & entrepreneurs with a range of business tools to increase profit & productivity.
The 3 things Estie wanted to get out of this coaching session:
- How to build affordable programs to potential customers who cannot afford her current rate.
- Understand WHO she is in her business.
- How she can hit her million-dollar goal this year.
Her #1 problems:
- Mindset
- Challenge of risking/letting of her 5-figure months to build the assets for the 6-figure months.
- Adjusting to her schedule which is now as efficient as it can possibly be- but not as effective 😉
- Podcast not taking off as planned.
Her goals this year:
- $1M sales, 50% profitability
- Work-life balance [working 15 hours less per week]
- Scalable with packages of teachings
Prep work for this session: [here’s what I had her do before our session]
- Time tracking audit
- Send me the MAP of her goals for this year and what she wants her business to look like in 5 years.
- Send me the outline MAP of her funnel and conversion rates
Takeaways and Homework for the Next 3 Months
Q2: $150k
- Prep for this stuff [many people have their calendars figured out]
- Recruiting JV’s
- Setting up affiliate program
April
- Pick date on when estierand.com pieces in place to hand over to your team
- Finish her new website. Whatever you think the brand piece needs to be done, needs to be finished in April and passed over to PM and team.
- Figuring out what the pre-launch content is so you can run it in May
- Prep giveaway – potentially lead magnet for pre-launch
- Might work out for conferences, if those are your avatar
- Figure out if you need another admin:
- How many people it took / questions you had / better processes to be more efficient
May
- Conference #1
- Prep for launch
June
- Launch & Onboarding
- Figure out how many spots you can support for the $4,700 upgrade VIP
- Marketing plan tweaks we can do afterward.
Q3: $200k
- Recruiting JV’s
- Setting up affiliate program
- July – Aug – smooze a little more and prep for Oct launch
Q4: $200k
- Launch
Connect with Estie:
Website:
EstieRand.com
EstieRand.com/FreeGift
StrandConsulting.net
Transcript: Download
Video Transcription provided by GMR Transcription Services.
Categories: All, Laser Coaching