Elle Kaplan: Taking the Leap and Going on Your Own

Founding Partner and CEO of Lexion Capital Management – Elle Kaplan

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Elle was a highly successful investor working for someone else. She now runs one of the only women owned investment firms in NYC. But she had to be told 3 times by 3 different people before she actually took the leap. Learn how she did it, and how she hit her YEAR goals within the FIRST day of launch!

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Transcript:

Welcome to Eventual Millionaire. I'm Jaime Tardy and today we have Elle Kaplan on the show. She owns a company called Lexion Capital Management and they are a wealth management firm. She has been on Fox News, CNN, pretty much anyplace that you can name, she's been on and I'm really excited to have her on the show today. Thanks so much for coming on.

ELLE KAPLAN: Thank you, it's a pleasure to be here.

JAIME TARDY: How long ago did you start your firm? It's actually an all woman owned firm, right?

ELLE KAPLAN: Yes. I started it a few years ago, at this point, about two.

JAIME TARDY: Oh okay, it's only about two years old. Tell me about the story. Did you work for someone else beforehand and then just decide to open this on your own?

ELLE KAPLAN: Yes. I had worked all over the streets, a number of big investment banks here in New York and in London. The whole arch of the story has been quite surprising to me in just how much fun it has been and the different paths my career has taken. I've always asked myself, at each step, in terms of my career, where am I having the most fun and how do I take the hours or days that are the most fun and make that into my entire career? I really like investing. So I moved from investment banking and private equity into private banking so I could do just that.

I was working on Wall Street when actually three different clients suggested that I open up my own firm. At the first suggestion, I though oh that's nothing I am going to do. He's kind of crazy for suggesting it. Then my next client had left a big firm and started his own firm. He is a talent agent and he was with a really big talent agency and he started his own agency and he's had tremendous success and he actually brought it up to me and said, "Why don't you go off on your own? I'd like you to manage my money." He really pushed it. He really pushed the idea of me opening up my own firm. He had a few conversations with me that were really huge moments, in my life, looking back on them where he was like what's your downside risk? He's like you're going to be a huge success and even if you're not, you can get another job, but if you don't do it, you're going to let Wall Street own your success. I thought, you know what, he's right.

So a third client, who doesn't know these first two meets with me and says, "I've been thinking about your career. You should consider opening up your own firm." In the middle of that coffee, I heard myself saying to him I'm going to do it. He offered to invest in what he thought was his original idea and I said, "I don't want your money. You can become a client and I am going to open up my own firm." I walked out of that Starbucks on Park Avenue and 45th Street and I was like okay I am going to do this, I'm going to do this.

JAIME TARDY: Why do you think they cared so much about your path to really suggest and really take the time to tell you about all this?

ELLE KAPLAN: Well I think a couple things; I think each of them are really wonderful people so they are very thoughtful. But also, I would say to them here is what the Street is saying and here's what I think. My ideas always made them a lot of money so they were like why are you bothering with Wall Street. You're very good on your own and it seems to be pulling you back versus moving you forward. It was after my thoughts and views had made them quite a bit of money that they wanted me to just, one of them wanted me to manage his family's money exclusively. The other one had just thought of the idea and the third actually wanted to create a partnership where he wanted to own a minority stake.

JAIME TARDY: They were like she's really smart. She should either work with me, do it on her own but they like absolutely loved what you did and therefore really had a stake in it. That's great.

ELLE KAPLAN: And pushed it forward. I'm so grateful to each of them because I think I needed to hear it not once, not twice but three times before I actually started moving.

JAIME TARDY: Did you ever, when you were younger, ever assume you would start your own business or was it always you were going to work for someone else?

ELLE KAPLAN: You know, it was a dream of mine, it really was that one day I could have my own private bank but it was a dream that was dormant and almost forgotten until they sort of rekindled that fire.

JAIME TARDY: Tell me about how you started. You walk out of that Starbucks. You're like okay I am going to do it; now what?

ELLE KAPLAN: Right. I think the first thing is to decide okay I am going to do this. When you're an entrepreneur, initially it's a lonely journey and I worked all day and I built Lexion all night. There were a lot of challenges to that. I would want to get in touch with graphic designers and compliance firms and everyone but I am starting at 8:00 p.m. New York time and maybe I'd work to midnight or 1:00 a.m. They are all done for the day so I would get a reply the next night. I was always days behind. It was a very slow process.

But I knew that I wanted to do this once. I wanted to build one company and I wanted to do it in a very thoughtful and elegant way. Because of that I didn't want to tell myself okay you have three months. I wanted to allow myself to take as long as I needed to make very thoughtful, very ethical and client centric decisions. That often entailed a little bit of research here or there and because I was only working from 8:00 p.m. to 1:00 a.m. everything took a long time to find out the right answer. I thought, if I am going to do this, I am really going to do it right. It took me about a year to build the firm working like that.

JAIME TARDY: What was that decision of quitting what they call the day job? When did that come? Were you making similar amount of money? How did you actually make that decision?

ELLE KAPLAN: I have never made a smart decision based on money. At one point in my career I took on job based on the numbers. I thought the numbers were incredible and it was the most unhappy time period of my life. I learned a very valuable lesson that I should never make a decision based on money. It's too shallow a goal. That my decisions come from really a deeper sense of mission and what I am capable of, gifts I have to share and how I can make a difference in the world really.

I view part of my mission as the CEO of a financial firm is to do interviews like this to let other women know that you know what, they can be CEOs on Wall Street, because there aren't very many of us right now. I hope that changes but I am always led by a greater sense of mission and certainly not money. Once I felt Lexion was built, the hardest thing to do with the firm and this is crazy, it shocked me, was come up with a name. I could not come up with a name. We're the same FCC code investment advisor firms of the same code as hedge funds and there had been thousands and thousands and thousands of funds that have been created and a lot of them have failed.

But if their trademark name is still a live mark, you can't use it. They legally own it. I couldn't believe how hard it was to come up with a name. That meant no business cards, the website could have ideas but no name for the firm. That was actually a huge problem coming up with a name.

JAIME TARDY: Tell me how you did and what were you doing in between? A lot of people assume the name is so important, it takes a long time to figure out but then it stops you from doing the website, from doing business cards, from really doing anything. How long of a process was it to find one and how did you eventually find it?

ELLE KAPLAN: I think an easy mistake that people make is putting too much importance on the name. The importance is the concept and the idea. The name will follow. I had created a website and ideas for a business card but the name was not filled in. I really couldn't find one that was a name that I liked and that was available. I went back to the very first client of mine who had suggested that I open my firm and we're about two weeks from open date. I really did the whole thing without a name. I said to him, "I have this unique problem. Since you came up with the original idea for the firm, I'd love for you to name it. Can you think of something?"

He is a business owner and so he offered to grant me permission to use his firm name and his firm name isn't very well known here in the states. It's well known in Latin America. So that was one option that was very generous of him but I didn't want that. I wanted a unique identity. I said, "Let's come up with a new name." He came up with Lexion. He called me. This thing that took me months and months and months of just puzzling and going back and forth and keeping me up at night, he came up with it overnight. It was amazing.

He came up with Lexion. The L is for my name, the EX is for his company and ION is because we both studied chemistry as undergrads and so it stands for ionic charge. He goes Lexion, that's the name and I loved it and it was available and it became Lexion Capital.

JAIME TARDY: Wow, that's insane. Especially because of how hard it was. I mean most people don't have the issues that you had trying to pick a name at all, but it's a great name to come up with. Thank goodness you came up with it two weeks before.

ELLE KAPLAN: Yes and I owe it to him, right, the original idea and then he named the firm and I think I'm so lucky.

JAIME TARDY: What if you hadn't asked him? What I am wondering is do you have any advice for someone that might be going through something very similar going I can't think of something, googling stuff, looking on dictionary.com, thesaurus, trying to come up with some sort of name or putting things together. What would you suggest for people to try and actually find something?

ELLE KAPLAN: Because I tried so many things that didn't work - I asked my parents; I went to the dog park and I was asking, as our dogs were playing, I am an animal lover; the other dog owners, what would you name the firm because we all thought of creative names for our pets. It's sort of a fun thing to talk about. I could not come up with anything, even names that I thought were really bad ideas were taken. I finally went back and asked the person who inspired the entire thing. I recommend really going outside your circle, maybe asking a mentor or doing something just totally wacky like going to the dog park and saying, "Hey can you help with a name?" Sometimes it's so hard when you're the entrepreneur and you have so much thought and vision and emotion tied up in it to come up with something good yourself.

JAIME TARDY: I love that. Perfect. Tell me about being one of the only full women owned firms, right? What is that like? Do you get the respect you deserve? I mean you've got a lot of talent in general anyway so you problem have been well respected in general, but was it different, like pulling out on your own and really trying to stand on your own as a woman business owner?

ELLE KAPLAN: I think it was very freeing. I obviously place a lot fewer limitations on myself than I think traditional Wall Street does. We don't have a woman that runs a major bank and we never have. Women just don't exist on Wall Street in C suites so I think that one way for women to achieve a C suite position on the Street is to go out and create one themselves. I've found that it has been very, very easy to be very, very successful once I struck out on my own.

JAIME TARDY: Now you're the new thing. You're like oh wow there aren't very many of you, now we want to work with you instead. Is that how it works? How did you become so successful?

ELLE KAPLAN: I had a very loyal following. So much so that I had something happen that I recently wrote about in a column for Inc. I write a business column for them every other week that I call the reverse curse. The day I opened, everyone I contacted wanted to be a client. I had to temporarily shut my doors before I could reopen them.

JAIME TARDY: Everyone? That's so impressive.

ELLE KAPLAN: But it goes back to a question you had asked earlier. It's because to me this isn't, it's not and it never has been about money. It's about challenges and really following my own passion. I love the markets and I love investing and I have since I was a small child. Because of that, because I am fascinated by them and I love it, it's not really work and I am good at it because it's fascinating to me. I think one thing falls into the next and it ends up snowballing. Of course everyone would be good at something they are very passionate about and they are obsessed with.

JAIME TARDY: I love that. How did you try and balance being the person that does a lot of the work and a business owner? Before you just did the work and now you're a business owner and do the work. How did you balance all of that?

ELLE KAPLAN: It was a real transition and I have to say that it took awhile. I didn't necessarily love every step of that transition because I love investing and so in some ways I am happiest when I am all by myself with a computer looking at the markets. When you are a business owner you initially wear every hat and then you hire people who take over some of the hats but you're still running things. It's a different kind of challenge but it's actually something that, at this point, I love.

I am obsessed with entrepreneurship and inspiring other people to become entrepreneurs and coming up with the most efficient ways to do things, the best ways to do things because when you're a company and you're growing rapidly, at each stage, you have successes and you have growing pains. I find there are a lot of entrepreneurs that have already walked this path that offer me great advice and I am able to offer great advice to other people who are just coming up and starting. It has created a whole new community for me and it has turned out to be a lot of fun.

JAIME TARDY: I'd love your advice. You've been doing this for awhile, what can you give us, like two key pieces of advice, that you've learned as you've been doing this whole entrepreneurship journey.

ELLE KAPLAN: Once piece of advice is as an entrepreneur it's your baby and you care so much about it. I initially thought the only way to get a lot of things done really properly to the level I need them done which is perfection, 100 percent, I have to do it myself. I have to do everything myself and that's crazy and it's a very fast way to drive yourself crazy so hire. I think a lot of entrepreneurs have a hard time hiring the first few employees because it means letting go but I would definitely say hire and hire really good people because it will just free you up so much.

At this point, I am aware there are certain things that I should be doing and there are certain tasks that I shouldn't be doing. Once I learned that lesson, my whole quality of life benefitted, the company grew more and you're able to help other people in their journey to find their passion and live their dreams.

The next big thing is people really harp over an idea and I think the idea isn't necessarily the key thing. The key thing is probably execution. Ideas are really a dime a dozen. Just because you have an idea that appeals to you that you think is a great idea, you really have to think through all of the steps to come from really an idea to a viable company.

JAIME TARDY: I love that. Tell me first, to go back to the hiring, how long did it take you to hire your first employee?

ELLE KAPLAN: I had some part-time help within really the first few weeks because I desperately needed help.

JAIME TARDY: Just you, with all that you had, is crazy.

ELLE KAPLAN: Even when we first opened, it wasn't just me. I had hired a bunch of folks to do back office stuff but really I needed help in the front office as well.

JAIME TARDY: Perfect. Tell me a little bit about mind set though, because I see what you're saying, like taking action and executing is really huge and a lot of people stop themselves or feel like they are not good enough or can't do it, especially women and that's why I love having women entrepreneurs on here, which people keep asking more and more, can we have more women? I'm like I'm trying to find them, believe me, I am trying! What can we do, for mind set, so that way it doesn't stop us so we can continue to take that action?

ELLE KAPLAN: It's something that I don't have a magical sort of answer to because I look at my own story and this was a dream of mine, it was. I didn't do it until not one, not two, but three clients all pushed me to do this. The three clients were all men. I'm grateful for them but it's not like I woke up one day and said I am going to do this and hopped out of bed and started and there I went. It really came to me from other people. I think, when I look at that, and I look at how I started and I started hugely successful. By 5:00 p.m. the day I opened, I had achieved what I set out to do for the year and I had to shut my doors.

That says to me, it's wonderful but it also was some lessons for myself about my own maybe inability to see big enough. I say to people now dream bigger because I should have dreamt bigger. I was capable of so much more and having really a bigger client list, a bigger company, a bigger staff, bigger everything and it took me quite a few timid steps to get there and I wish I had gotten there faster. I understand where women come from in terms of some hesitation and wanting to be very thorough, etc. because I came from the same place. Looking back on it, I wish I had been bolder and more determined and just dreamt bigger from the get go.

JAIME TARDY: I love you can tell that you've learned that lesson very well and it sounds like that's what you do from now on. Tell me about 5:00 p.m., that's just incredible, that on 5:00 p.m. that first day.

ELLE KAPLAN: It's incredible and one major news source that was interviewing me wouldn't put that in the article because they said, "Well it's great but it just doesn't sound true. It's too good to be true so we need to make it sound like more of a struggle so we're going to write that it took you a month." I was like all right.

JAIME TARDY: That's insane. Tell me how you set that up. Like you said, you're a perfectionist. You wanted to do it right. What did you do that really made all of your goals in one day?

ELLE KAPLAN: What I didn't realize at the time and looking back on it I do now realize is I had really set myself up for success years prior. I had clients. I was giving them very good, actionable objective advice and that created a lot of loyalty. They were the ones that said go out on your own. I wasn't sure if they would all want to come with me. When you trust someone to manage your life savings, that's a huge amount of trust; it's really a very big honor and I've always taken it very, very seriously.

That's why I've always had my own independent thought because, as we know from 2008, etc., Wall Street can be dead wrong sometimes. The loyalty had happened 2008, 2009, 2010, all before I had launched. It was one of those things where of course they wanted to come but I didn't realize it at the time. I wasn't sure.

JAIME TARDY: That's a huge point to make that it's not an overnight success. Everyone is like oh I opened my doors and by 5:00 p.m. it was amazing, but like you said?

ELLE KAPLAN: It was years in the making. It amazed me though the loyalty. I have one client who I sent an email to with a link to my firm and said you might want to consider this; 28 seconds later this client wrote back of course I am coming. I thought 28 seconds did they even look at the website because I worked really hard on the website but I don't think they did.

JAIME TARDY: Did they even look at the website? That's hilarious. But they are like we love you, done deal no matter what.

ELLE KAPLAN: No thought to it, of course, I am coming.

JAIME TARDY: Yes, because they trusted you so much so that just made perfect sense. Tell me a little bit about, let's talk about women and money because we have some issues, in general. A lot of the people I talk to have a lot of limiting beliefs that money is not good, I don't need it, all that sort of stuff yet we want the things that it provides. Tell me a little bit of advice that you've had, because you've probably worked with a lot of women too on how we could sort of get past our issues or even notice that we have issues with money.

ELLE KAPLAN: Sure. I think everyone has different priorities when it comes to money and certainly women, as a whole, we're often very much the core of a family and we really prioritize taking care of a family so we'll spend a lot of money on things that nurture a connection and family and value that versus maybe our own long-term financial health. It is a complicated relationship that sometimes involves feelings that money is somehow bad or having a lot of it is bad. I always like to point out how powerful it is. We can really impact the world in wonderful ways and support charities and save lives.

To me, wealth doesn't mean a jet. It means I really love animals; it means I can rescue more cats and dogs and help preserve a nearly extinct wildlife. It also means that I can help give micro loans to women in third-world countries so that they can start their businesses and their business might be to get a cow and then to sell milk and to take the profits from the milk and get a second cow. I mean things that are very simple but, you know, my wealth here enables them to start businesses in far off countries and that's another really wonderful, really powerful thing. I think we need to consider what the good that money can do and how amazing it is, how we can really change other people's lives with it and think of it as a really positive powerful thing.

JAIME TARDY: That's amazing and I love how it sort of keeps going back to, like you said, your mission where you don't make decisions based on money but you're able to do so much more because you have it and I think that's a really good way of looking at it because people fixate on the money. Ooh the money, I need more but I don't want more because it's bad and it's all about the money. But for you, what I am hearing from you, is that it's all about your work and what your passion and your mission and you're helping more people and you're doing the best you can in every aspect of your life and that's really the true core and the money is just the thing that makes a lot of it happen.

ELLE KAPLAN: Yes. The money follows I think when you follow your passion. A lot of the decisions that I make now, I'd make the same ones when I had no money. I moved to New York with $200 and a suitcase and no job. I am a very unusual success story. At the time and while I was temping, I adopted two cats at the shelter at New York and I didn't yet have a bill in my name so they were very hesitant giving me these cats because I could be a homeless person but I got my cats and one of them was very, very sick and I had adopted her.

I am an animal lover so here I am temping, I had no money, I was buying a bagel with cream cheese here because it was a $1.50 and so it was a $0.75 lunch and a $0.75 dinner for me and I put all of my initial paychecks towards one of my pet's healthcare and that's a decision that I think was a great decision. It was important to me and stuff like that is still important to me. That kind of goes back to money is powerful and you can use it in any way you want to impact the world around you.

JAIME TARDY: So you were still making those same decisions with money, when you didn't have any comparatively to now too, which is an amazing thing. But $200 and moving to New York, first of all, where were you from and what made you decide to come to New York with $200 in your pocket?

ELLE KAPLAN: I am from Chicago and I finished college. I had studied English and chemistry and I thought I was going to work at a science lab and apply to medical school and I wanted to go to Wall Street. No one in my family has ever worked on Wall Street and as a child I watched Mary Poppins and the kids in Mary Poppins cause a run on the bank. They demand their tuppence and I watched it and even as a toddler I thought they should have left their tuppence in a bank and accrued interest. I've always loved investing and I noted it as a hobby not something someone does for a living.
I decided I was going to move here and I told my mom and she grounded me and I'm a college graduate so I thought you can't ground me now. I'm going to do it anyway. I packed up a suitcase and I really couldn't carry that much and I couldn't afford a plane ticket here so one of my friends drove me to New York and I slept on the floor of a one-bedroom apartment in Larchmont. Her mom was kind enough to host me. I was taking the train back and forth and the train was $20 so that obviously really ate into my savings and I knew, I've always been very determined.

I knew I could immediately start temping. I thought I could waitress, I could babysit, I could temp. I'll immediately get work and I'll apply for jobs at banks. That's exactly what I did. I immediately started temping and I applied for jobs at banks. I made it happen.

JAIME TARDY: It's funny because I just assumed you had the college degree, you have the going to school for some financial background but you didn't even have a degree in anything having to do with finance so how did you even get your job at a bank?

ELLE KAPLAN: I did along the way get a masters degree in finance. My first job, I applied to every Wall Street firm and they all rejected me and I thought this is crazy. I had an A average and chemistry is quite quantitative. You have to do a lot of math so I could think qualitatively and quantitatively and I thought well I am smart. It's funny, now that I hire, I hire people that are smart. I don't care what they studied because I view them as younger versions of me.

I went into one private equity firm and they had really only recruited at Princeton. This private equity firm, the gentleman who came in to interview me, he looked at my resume and he saw I have an A average in English, I had an A average in chemistry and he said, I think you're smarter than me and you're going to be really bored answering our phones. One of our analysts just quit. Do you have any interest in that job? I was beyond excited. I was so excited I couldn't sleep while I was interviewing. It was four days of interviews and I got that job and that was my big break.

JAIME TARDY: Do you think you were lucky or you just took enough action that you were sort of in the right place at the right time just because of how much you had done?

ELLE KAPLAN: I think luck always follows hard work.

JAIME TARDY: Definitely. Beautiful. Well thank you so much. I want to ask you if you have any books to recommend, especially for women in money and stuff like that. Anything more that we can do to read that might be good?

ELLE KAPLAN: You know, I think books that talk about women and money by in large are pretty boring. I think it's a fast way to turn off to the topic. They are not fun.

JAIME TARDY: I love that. Then what should we do? Where should we go? How should we find more information about some of this stuff?

ELLE KAPLAN: The web has a number of really great resources but in terms of women and money, the basics, the very basics, I could give you right now. The basics are begin to give yourself a budget that's realistic that you could follow. Sometimes we might choose a very extreme diet and that lasts three days because it's too extreme so be generous with your budget. Give yourself something that's realistic. A rule of thumb is to save 20 percent of what you earn but make it something that's livable so that you actually really do it and build up a cash cushion that's an emergency fund that's about six months worth of savings. That cash cushion should come after you pay off credit card debt. That should be just the first goal and that's a wonderful goal.

JAIME TARDY: Beautiful. Can you tell us a little bit more about budgeting and what you've seen actually work for people? I know a lot of people will write budgets and then never go back to it, just sort of like goal setting, write a goal, don't actually do it. What actually works for budgeting?

ELLE KAPLAN: I think what actually works is something that's comfortable. It should be automatic, just like when we're served a really big serving of food at a restaurant, we're more likely to finish our plate than we might have served ourselves at home. When you see a huge number in your bank account, you're much more likely to spend it, if you see it right there. I like, on payday, boom have money automatically moved to a savings account so that you build that up and it's just automatic. You don't see it there, you don't really think you have, you're not going to spend it. That makes it very easy.

Don't make it painful. I don't like the idea of budgeting as deprivation. I like the idea as budgeting as something very livable and it's the first steps to setting yourself up for long-term financial success.

JAIME TARDY: Because it is funny; I've heard people say well budgeting is a four-letter word, right. You don't want to bring up the word budgeting because people are like oh ooh budgeting, we don't want to do anything.

ELLE KAPLAN: That's why I don't like strict budgets. To me, budget and boring sound very similar. I like it to be automatic, just put some money away and that first six months saving is your first goal. After that, you should start investing. But the first goal and a really good goal for most people is to build up that savings account.

JAIME TARDY: Once we had the emergency fund, once we are sort of all set and we have money coming in that's extra, what do you suggest for investing?

ELLE KAPLAN: That is huge. Obviously you want to begin and if your company offers a 401(k) along this entire journey you should be putting money away. In that, you should open up a Roth IRA and then in terms of what to put it in, in the markets, I mean that's the stuff I love but we could talk about that for hours.

JAIME TARDY: Really. It always changes so that's one of the hard things. You put out in an interview and someone watches it a year later, it might not be necessarily the exact same thing which is always tough. Do you have any resources or anything like that where people could start to learn a little bit more about investing? I know a lot of people are really timid because they don't know that much about it. Is there any resources to learn a little bit more about what investing is and how people can feel a little more comfortable with it?

ELLE KAPLAN: Sure. It's like anything. It's like the first day we sat in I'll say Spanish class or French class and it sounded quite overwhelming because there are all these foreign words and investing is no different. There's a lot of very complex sounding terminology and it's actually not so confusing once you hear that word a few times. You'll know exactly what it means. I would suggest reading the business section of the paper. It might be something that you think is a snooze and you just toss over but I'd actually start reading a few articles and maybe start following a few companies that you find interesting so that way this language, the language of Wall Street, becomes more familiar to you. When it becomes more familiar, it's going to demystify a lot of this and make it much more approachable.

JAIME TARDY: I love that. That's a bite size piece that somebody can just take and do and not have to be this big overwhelming crazy thing over a huge book on learning how to invest or anything like that. The last question that I always ask is what's one action that listener's can take this week to help move them forward towards their goal of a million?

ELLE KAPLAN: I think the most important thing that your listeners could take and again it's bigger than money. It really has nothing to do with money is figure out your passion and from that all things follow. One easy way to do that is think about your day and when are you happiest during the day and see if you could make the happiest time into a job.

JAIME TARDY: I loved how you said that at the beginning how you went through your day and said, "What makes me happy?" How can I keep getting more and more of that which is great. Thank you so much for coming on. Where can we find more about you online or your firm?

ELLE KAPLAN: Thank you. You can find out about me and my firm at Lexion Capital. So L-E-X-I-O-N Capital, LexionCapital.com.

JAIME TARDY: Beautiful. Thank you so much for coming on. I truly appreciate it. It's so great to see someone in money that's doing so well and amazing work for everybody. Thank you so much for coming on again.

ELLE KAPLAN: Thank you. Take care.

Just to note, you can download the top ten tips from these millionaire interviews on the blog.

Thanks for listening. You can find out more great information like this on EventualMillionaire.com.

Tags: business launch, Elle Kaplan, Goal Setting, Investment, millionaire interview, Planning, year goals

Categories: All, Business, Business Model, Entrepreneurship, Finances, Millionaire Interviews

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