Creating Cash via Business, Real Estate and Investing – What’s best? with Toby Salgado

Founder and father of three – Toby Salgado

Toby has been in many industries. We talk about which one is the best to millionaire status at first, and what we should focus on after we have a high net worth. He has incredible stories of jumping into industries he knows nothing about and swimming with the best of them! Get advice about finding opportunities in the market, and how to push forward to create an impact in your business.

Check out SuperAgentsLive.com for more info!

Thanks so much for listening!

Transcript:

Announcer: Welcome to the Eventual Millionaire podcast - with your host, Jaime Tardy. Real talk and real advice from real millionaires, with a sharp focus on you - the Eventual Millionaire.

Jaime: Welcome to Eventual Millionaire. I'm Jaime Tardy and today on the show I have Toby Salgado. He's had multiple businesses under his belt - one specifically is TaskHero.com and we'll definitely get into that but he also has a new, awesome podcast called Super Agents Live, all about the real estate industry, that you should definitely check out. He's been in so many different industries it's crazy and we're going to get into that on the show. Thanks so much for coming on the show today, Toby.

Toby: Thanks for having me, Jaime.

Jaime: So it's cool that you have a podcast. Tell me a little bit about the podcast right now and then we're going to move on to how you got into business.

Toby: The podcast is Super Agents Live and what we're doing is talking to the top performing agents in the nation. Right now, everyone wants to be an entrepreneur. Most people default to building an app or building a tech company and there are lots of resources for those folks. For the humble real estate agent, they're still stuck in the '70s - you buy a book, you hire a coach or you go to a conference. So we want to bring those sort of people into new media and expose them to people they wouldn't normally be exposed to and hopefully they'll learn something along the way and be a little more inspired and motivated.

Jaime: I'll have to tell my real estate agent about you. She is actually selling my house as of this week and she listens to my show so at least she knows a teeny bit about online marketing and what to do, but in general it's ridiculous.

Toby: It's crazy.

Jaime: How long has the podcast been live?

Toby: We're actually not live yet. We're looking at the Dumas style, five days a week, so we wanted to get 40 in the can before we launched, although we're not sure if we're going to do that or not. There are just so many people out there and so many great stories. We probably have about 30 done right now, but we might do more than 40 because we just want to get this meaty, meaty stuff for launch.

Jaime: That makes sense and I remember John doing that before his launch. It's so hard; he has an amazing schedule and you are going to be busy. Not that you aren't already. So let's talk about your business acumen and why you ended up doing so many different things. How did you get started in business?

Toby: I've actually always been an entrepreneur. I've always done stuff, even when I was a kid, which I won't get into, but my first business, that we raised money for, I co-founded back in 1999 and, if you remember those days, everyone was going public, it was really crazy. I had some friends graduating from the Stanford MBA group, we put a plan together, raised some cash and went out and did it. It was called Work Exchange and we competed against Elance but we were all too early. We ran out of that $7 million and couldn't raise any more money, it was a weird time, so I moved from the valley back to San Diego where I lived and 9/11 happened. I had this crazy resume at the time and I could get a job but it was for like $65,000, when I was used to making $120,000, so I didn't take anything, I just looked around and I was exposed to a low-tech company, or a low-tech industry, and it was erosion control and I was like "I don't want to do something low-tech," but it was an intersection of a lot of things - people talk about product market fit but there's also something that's time market fit and this fit all of those. There were laws on the book around the clean water act but nobody was enforcing them. All of a sudden, municipality started to enforce this and all of these large home builders didn't know what to do, it was a whole new industry. So I didn't know anything about it, I started it, and I grew it from me in my garage to 58 people and about $4.2 million in revenue, so a nice little business. Then 2008 happened and housing fell apart, nobody was building anymore and everyone was trying to offload land, so that business just evaporated. Literally, within six months, it just wasn't there, and for the work that was there, the margin wasn't there. That was a time when Lehman failed. Banks got really jittery because real estate was blowing up, their books looked like crap, so me and friend from the valley saw an opportunity to raise a little fund, we raised $12 million and we went out and started doing bridge loans, fundamentally. In the first 12 months we did about $72 million in transactions, so it was a good little business, we were on to something. This is about being a millionaire, so my first business, B&T, I made about $3 million in my pocket, net, the second one, COF Capital, we did that for about 18 months and I made another $1 million there. When banks came back online, that business went poof - it evaporated. We had an opportunity - at that time there was a builder who went belly-up on a $73 million portfolio and we had an opportunity to buy it from the FDIC for $3 million. So now, all of a sudden, we had this giant portfolio of land and houses and I'm in the real estate business and then I ended up buying a bunch of residential houses. So now I'm here - and through that process I got familiar with the real estate industry and what was lacking and that was the impetus for what I'm doing now with Super Agents Live.

Jaime: Okay, I have a lot of questions to do with that - number one, I hear you say "I saw this opportunity and then I went after it," so, number one, you don't seem to know these industries before you jump into them and create something really big so how do you A) find the opportunities and B) go gung-ho and jump into something that you don't have much previous knowledge about?

Toby: My background, early on, was as a sales guy, so people are all nutty about being lean today. When you're a sales guy, you're lean from the beginning. You try different pitches, you see what works and when you find something that works you take off on that. So for me, it's basically just pitching it - like B&T, which was the erosion control company, I basically called a couple of big builders, found a purchasing group, and I said "What's going on with this erosion control? How is that affecting you?" I told them I was a writer, so I said "I'm writing a story," so they told me who they were using and what frustrations they had, so i said "Would you like an alternative?" and everybody said "Yeah, we would like an alternative." Bang - within two weeks I knew it was a business. Here's what I did - I paid $80, bought a book online, learned the basics about it and I started calling builders saying "Hey, we're in business. I would love to come talk to you." My first deal was with a billion dollar company called Rudolph & Sletten. They said "Yeah, you can come in." I thought I was meeting with two people. I walked into this room and there were 35 people there. I was like "Holy crap, I'm in trouble," but I started talking and I knew within five minutes that I knew more than they did. I walked out of that meeting and got a phone call later saying "Would you like to do this project?" I said "Sure." At that time you couldn't just go and buy the stuff from Home Depot so I scrambled to find ways to buy it. I didn't even had a truck - I rented U-Haul trailers, went to Home Depot, hired laborers off the corner and I went out and did this. It was a $60,000 project, we did it in a week and I made $26,000. I was like "I'm in!"

Jaime: That works. Good job.

Toby: I didn't have a license, I didn't have insurance, I didn't have any of that stuff. Basically it's just trying it. It was the same thing with COF - we saw this opportunity, we knew something was there and then we found a deal. It was a solid deal - the first deal they wanted $12 million, I think it was for two months, we charged them 6% interest per month and they were backing it with a piece of land - they had revenues or receivables that were about $8 million so we knew we couldn't go wrong there, we were secured a little bit, but they also had a piece of land that was worth $33 million so we said 'Okay, if you pledge that land and your receivables, then we're in." It's just a matter of trying it.

Jaime: And then you went out and raised the $12 million after you had the buy-in from them?

Toby: We found the deal, I put in $2 million of my money, my partner put in, I think, $1.5 million and we raised the rest - we just went to friends and family and we were able to get the rest of it.ts the same thing with Super Agents Live - I had this idea and I went to a conference and pitched it. I said "Hey, would you listen to this?" and people were like "A podcast, I don't know," and then I explained to them what a podcast was and said to them "Well if there were people like Mike Ferry," these are like the Tony Robbins of the real estate industry. So I came back home, sent an e-mail to those guys, and an hour later I got a response, they said "Yeah, I'll be on the show," and I was like "I'm in!"

Jaime: "Great, I have to make the show!" Perfect.

Toby: The thing that we didn't talk about, Jaime, was that I vetted all of those things before I did them and they've been successful. The one thing you talked about in the intro was Task Hero. That I didn't vet and I lost probably $100,000 of my own money and it was an absolute failure. If you look at my background, I see these trends, I jump on them, vet them and then do them. The trend that I saw was TaskRabbit - they were raising a bunch of money and launching city by city. I had all the wrong reasons to do it - I saw this thing working in San Francisco and Boston so I said "Okay, I'll build this thing, roll it out in San Diego, control San Diego and by the time TaskRabbit gets here, they'll have to buy us." Again, super wrong. I didn't care about the business, I didn't care about doing it, I built it to flip and it didn't work.

Jaime: That's interesting, especially like with erosion control, I mean were you really excited about that?

Toby: No. People talk about how you have to have passion around what you're building or what you're doing. I've never really had passion around anything I've built; I did it for the money. That's a bad motivator.

Jaime: Yeah, supposedly!

Toby: I have different motivations today. When you don't have $1 million your motivation is to get the $1 million and when you get it your motivation changes. But I did see the opportunity - I did one job and in a week I made $26,000 with B&T. the same thing with the finance company, COF.

Jaime: I love that you can find out the stuff quickly - and I can tell that you're a sales guy, because you're like "Okay, if I make the sale, of course it's going to happen. I'm going to have the cash behind it." it means that it's good, instead of someone, in their mind, thinking "I think this is a good idea. Let's try it but let's not really do anything," and you're like "Put the money on the table and I'll figure out a way to do it." Do you think that's innate in you or do you think other people can do that even if they're introverted and they don't like selling?

Toby: You're really asking two questions there. For me, with investing or building a company, what is the biggest reason that people say that they don't go out on their own? It's fear - they're scared of something. They're scared of failing, they're scared of losing money or whatever. I have a background in sales so I'm not scared of failing, number one. Number two - my risk tolerance is super, super high.

Jaime: Really?

Toby: I don't care about losing money. Like with Task Hero - I outsourced development, that was $20,000, the domain name cost me a bunch of money and I don't care about losing that. I don't like losing money but it's not going to hurt me - I would rather try it and lose the money rather than not do it and go "Ah, maybe I should have done that." I just did a deal about seven months ago where I lost $400,000 of my own money. It was a bridge loan deal, I won't go into specifics, but it never should have gone wrong - it turned into an $800,000 deal, I went in for $400,000, they had $1.2 million in receivables, $800,000 in retention, and this is a grading company that did federal work. It never should have gone wrong. I threw down my $400,000 and in two months I knew there were problems. A month after that the company went belly-up. We threw another $400,000 into it and then we ended not funding it, so I lost $400,000. That stung; that hurt. Losing that $400,000 prevented me from doing other deals. So risk tolerance is a big deal. You have to try it out, you have to not be afraid to fail or to lose money.

Jaime: Were you always like that? How did you learn your sales training and did you get that sort of risk tolerance and not being afraid of failure from that sales training or as a kid were you that kid jumping off the roof, going "Let's see if this works?"

Toby: I was a big skateboard kid - I loved half pipes. But I don't think that was it. Here's how it all started - I don't want to get into the story too much but I was nine years old, I was on the can, and my dad used to subscribe to this Mother Earth News magazine and I'm reading it and I see this ad for toilet bowl cleaners, a big, full-page ad and they were selling it wholesale and it said "Double your money back, guaranteed." So I thought "Double your money back?" and I at first said "I'll buy it, I'll return them all and I'll just double my money." And I realized I couldn't do that.

Jaime: Smart little kid!

Toby: I took it to my parents and said "Does this look like a good thing? It seems like I could make this work." They said "Yeah, sure." So I said "Hey, can I borrow $500?" and I bought 24 cases of toilet bowl cleaners.

Jaime: That's impressive, by the way, that your parents spent $500 on toilet bowl cleaners. You must have been pretty convincing as a kid or they just liked your spirit or something like that.

Toby: Well my parents were entrepreneurs as well, so they were like "Go, do it, try it out." So I got these toilet bowl cleaners, I remember when I got them my room smelled good.

Jaime: Yum!

Toby: It smelled like Glade.

Jaime: It does, it's nice.

Toby: So I went door to door and I sold them. I sold them all and I doubled my money, I think a little bit more than double my money. So then I was like "I'm not going to mow lawns for $4!" When you have that kind of experience early on you start to understand leverage. You don't know the word "leverage" at nine, but you start to understand leverage, you're like "I want to keep doing this."

Jaime: I agree. That's why my son won't make his bed for 50c anymore. He has a business selling granola bars where he makes a lot more money than that so now he won't do anything. You have kids too - is there anything specific that, when you're raising your kids, you're trying to get them to learn early on? Any tips on that sort of thing?

Toby: Yes, I have three kids - I have an eleven, a nine and a five year old. It's funny seeing those guys, like some of it is innate. My daughter will do anything for money, she loves it - she will clean her brothers? room for cash, and they pay her. Kids don't know about money, they know about value. They see a doll, a toy or whatever, and it's $60 - they have $60 and they're like "I'll spend my $60," because they understand value, not cost. My middle one, he, again, only understands value, so value for him is he'll give his sister $2 to clean his room because he finds more value in watching TV. My littlest one, on the other hand, is all about money. Again, some of it is innate, I can't really teach it. I think when my kids see me doing it, like they hear me talking about deals all the time, I'm a deal guy and I'm always talking about money, unfortunately, or I'm talking about deals to my wife - "Here's the upside, here's the downside, what do you think?" and at the end of the day she just goes "Whatever."

Jaime: What an awesome wife, right? "Yeah, whatever." That's cool.

Toby: It's "whatever" until I lose $400,000! So I think kids pick up a lot of it by osmosis, at least in our case.

Jaime: So leading by example is huge for you and you might as well be doing it because you love this sort of stuff too. Between all of them, because you've done investing, you've done real estate and you've done business - the three ways that people choose to make wealth - which is your favorite?

Toby: That's a good question. It goes back to leverage. I've built companies and B&T almost killed me - so we were in San Diego and we normally get 8.2 inches of rain. We had one year where we got 18 inches. Nobody knew what to do, everybody's going out of their mind, so I'm managing 58 guys running around and something could go wrong at any minute. Now, if something goes wrong, the fines for this stuff, we have storm drains, you may not have them in Maine, but there are holes in the curb and it literally dumps into the ocean. If you get one speck of dirt down one of those holes, it's $10,000.

Jaime: What?

Toby: Yeah, a $10,000 fine. So in a big development we might have 50 of those, so I'm on the hook for millions of dollars every day. So that winter I lost like 15lbs, it was crazy, we got into spring and my body literally shut down. It was a Friday, I went and handed out paychecks to my guys and I'm driving home at about 4pm and I wasn't feeling good, I couldn't see. I pulled over at the side of the road because I had to take a break. I woke up the next morning, came home, my wife was gone, I didn't know where she was at, took a swim, didn't feel better, got in the shower and I woke up four days later in the hospital. My wife had found me, I was almost dead - when I was at the hospital the priest came and met with them because they didn't think I was going to make it. So building a company is hard. I made it, obviously, I'm here.

Jaime: How old were you and what was it? So that people know, just in case.

Toby: I was 36. I'm 43 now. So 36 because it was 2006, maybe 2007. It was that I wasn't eating so my PH balance got out of whack and when your PH gets out of whack, bad things happen. So I wasn't eating and my PH levels got out of whack and my body just shut down.

Jaime: That's insane.

Toby: Yeah, it was crazy. So going back to your question, my favorite thing is leverage. To make my first million it took me three years; it took me two years to make my next million. When I got into finance I was using my money to make money and I made $1 million there in less than a year because I was using my own cash, it was easier - I throw my cash out, I go surfing and I'm making money. That's always my favorite thing to do because that's easy but there is certainly a higher risk when you do that stuff. But I do like building stuff and I like helping people too, so it's a toss-up. It depends on what you really want, individually.

Jaime: I guess that's the question - and of course I love business so I interview business owners specifically, but do you think somebody who's just getting started, because the investing thing is tough, especially if you're starting with a net worth of barely anything, so being able to make money while you surf and do deals like that is harder. So what do you recommend? Is there a particular path that you suggest for people? Like maybe it's business first then real estate then investing. What do you think is the transition, if you did all three?

Toby: Here's what I would say, and we talked a little bit about this earlier too - I've started two high tech companies. Neither one of them were a success. Today, people are starting web apps, they're starting tech companies because it's relatively easy to do. If you look at the numbers of how many of those succeed, it's very, very few - seven out of ten completely bomb and you lose a year out of your life, or two, or whatever, but people think that's the fastest path to wealth. It might be, right? But it's one out of 40 that actually hit. If you look at where I've made my money, it's in a staunch, old industry - construction, finance, real estate. If you're truly motivated you have to know your own personal "why". We can talk about that later, but if your motivation is to be a millionaire, don't be sexy - find something that's old, find something where lots of people have made $1 million and it is something like real estate. I interview people all the time who make $5 million a year. Two weeks ago I interviewed a guy named Patrick Ginn - 32 years old, he was an accountant who started selling real estate when he was 28 and he pulls down $3 million a year now and he's only been doing it for four years. It's not sexy, you have to work on weekends and nights, but you have to put in the hard work either way. So, again, if you want to make $1 million, find that vehicle where lots of people have done it, because there is no shortcut to success, there is no shortcut to wealth, so find that vehicle where many people have done it - and it's not tech.

Jaime: It's not tech! I love that. So do you have any tips for finding opportunities? Because a lot of the time people, especially when they're first getting started, think "This seems like a good idea," or "I have 1000 different ideas, I don't know which ones are good opportunities, which ones aren't." Since you're the deal guy, you can really assess these very well, so tell us what you do in order to assess whether something is good or not.

Toby: Again, that's two different questions you've asked me. If you want to find deals or opportunities, the best thing to do is everything is about your own sphere of influence, your own network, so you have to increase your network. The more you increase your network and build legitimate, intimate relationships with that network, things will start to open up. You'll start to see opportunities that you didn't see before and the more intimate you can get with your network and move them into your sphere of influence, you'll start to get opportunities where people say 'Hey, I have this deal. You might only have $10,000 but I'll let you in." I do that all the time for my friends ' they might only have $25,000 but I'll give them a little piece of a deal and they'll make that $25,000 into $100,000 and they can take bigger portions. That's what you have to do. In terms of determining whether an opportunity is a good one or not, again, if you personally don't know and you don't have experience within that, the only thing you can do is find people in your network, your sphere of influence, that have done it, that have a better level of experience than you do.

Jaime: What do you suggest? Presenting to them - "I have this thing, what do you think?" Is that the best way to do it?

Toby: Absolutely. In terms of real estate, I have a bunch of people that I talk to all the time. I do a lot of deals but I talk with lots of people about all the deals that I do. I have an old guy, 72 years old, he's a gajillionaire. I don't know how much he's got, like $50 million or something like that, but he's a land developer, so if I have a deal that I'm not sure about, I'll run it by him. Most of the time he's like "I'm not really sure about the specifics, but the deal sounds good." Then I'll take it to another person, maybe a younger person, who has seen those deals work but has not participated in them. So take that opportunity, whether you think it's a good opportunity or not, take it to your network, even if it's a crappy one, but present it to them and there's something special about that - there's a relationship that gets stronger the more you talk about intimate things like a deal. Everybody's a little bit greedy so if you say "I have this deal," they go "Hold on, this guy might be a pipeline to more deals," so you've got to talk to people, you've got to present it around - and it will help you build your sales skills as well.

Jaime: Definitely - because you're pitching and seeing how to refine it.

Toby: And the other thing that happens is that I have a deal, I see it from the angles that I see it from my own experience and then I'll go and pitch it to the 72 year old guy and he'll ask me questions that I didn't think about asking. So as I start to pitch it or sell it to him, all of a sudden I start to see holes that I wouldn't have seen before. So if you have a deal, you have an opportunity in front of you, take it and show it to all of your buddies and see what they think. Even if your buddy is a house painter, take it to him, ask him about it - because he might not have a good opinion on it, but he might say "I just painted some guy's house and this is what he does so I'll introduce you to him."

Jaime: So how do you know whether or not it is a good deal? What if some people come back and say "That's a good deal," but others say "No, that's not really a good deal," and then you have to make the decision. Because it's never usually a clear cut "Yes, you should 100% do it."

Toby: Again, this goes back to your risk tolerance - if the consensus is that it's a good deal or a good opportunity it's a case of how much time and how much money do you have to risk? If it was to turn out good, how would that impact your life and is the time commitment and dollar commitment worth it? And if it turned out bad, how would that affect you? Because if you have $10,000, you'd better be 95% sure that deal is going to work. It's like hunting, it's like being in Alaska and you're hunting and you have one bullet before the storm sets in and you see a mousse or whatever, you'd better be absolutely sure that when you pull that trigger, it's going to kill. But if you have a bunch of bullets and the storm's not going to come for a couple of months, you can miss a couple of times.

Jaime: I love that analogy; that's perfect. So it all depends. At least you know you can do your due diligence and find out as much information as you can before you pull that trigger.

Toby: Yes.

Jaime: Awesome. We don't have that much time so I want to ask you the final question that I always ask - and you've listened to the show before and I gave you a heads-up so we're all set - what's one action that listeners can take this week to help move them forward towards their goal of $1 million?

Toby: One action? You know what, I have listened to your show and I'm familiar with this question, but the honest answer is this - you have to ask yourself the "why", you have to know your "why". It's not enough to say "I wanted to be a millionaire" or "I want a Ferrari." That's great [ but why? Whey do you want to do that? How will that impact you? How will that change your life? If you can really know your "why", why you're doing something, why you're chasing something - that will help you choose your vehicle because you do need something to pursue that. If you say "I want $1 million and I'm going to do it because I want to buy my dad a house," for example, that's great. So you know your "why", it makes sense - now choose your vehicle. You have to be honest with yourself - if you want to start a tech company, do you have those skills? Is that the best thing for you? Or do you have sales skills and maybe you should try to sell real estate. You have to know your "why" and that will help drive your skills. Here's a funny thing - this is a little bit weird and I didn't realize this, but I'm in my office and my wife is never in here but she's in here and she's looking through my bookcases and she's like "What's this?" and I said "I don't know." So I looked at it, I flipped through it and I was like "Wow, this is from 1995," and I flipped through some pages and I see a bunch of goals. It was "Be a millionaire, buy a Ferrari, help my parents retire," and I had the -why's there. I looked at it and I've done 90% of what's on that list and I haven't done those sort of exercises in a long time, but at the time, in 1995, when I created that, I made it so real to me, I knew my "why" and it made so much sense to me that somehow I made it happen unconsciously. This is Napoleon Hill's "build a white hot heat of desire around what you want." So, again, it's not a sexy answer but the next step, if you really want to be a millionaire, is get to know your "why", truly know it, because maybe that's really not the most important thing to you. You might believe it is, that Ferrari, you believe it is, but maybe you're more bent towards helping people - and, you know what? That's great. What's that saying, Zig Ziglar, "If you help enough people get what they want, you'll get what you want". So know your "why".

Jaime: Awesome. Now I need to ask follow-up questions, especially as I pose this question to people, why they want to be a millionaire, on my Facebook page at one point, and most people say it was just because they wanted to give more, and I'm like "Well that's awesome - are you giving right now?" and most of them said "No - I don't have enough to give," so what I want to know from you is how we can get super, super clear on this "why". Because we've probably heard this before, you have to have your "why", and some people are like "I want to help people," but is that enough or is that too vague? Can you give us some strategy on how to find our "why"?

Toby: I don't know if I can give you tactical strategies. You're a coach - do people have an honest assessment of themselves most of the time? They don't, right?

Jaime: No.

Toby: So you really just have to dig in, get in a quiet room and go "What do I really want to accomplish?" and most people, early on, if they have $10,000 or $20,000, they're not thinking about leaving a legacy. One thing I did is I bought my dad a house - that was important to me. So, tactics, I don't know, I'm sorry. I really am sorry. You'll probably edit this out!

Jaime: No, I don't edit anything! I guess the question was, looking back through, you were talking about having your goals written down and the reasons why, to you, that was enough, even though you didn't go back and look at it later. It was just knowing, in your heart, that you want to help your dad, the reason why you want to do is bigger than just to have a Lamborghini and that's it. Is that what we can get out of it?

Toby: Right. That was later on my list. The first thing on my list was "Buy a Ferrari," and I bought my first Ferrari, my only Ferrari, when I was 33. I bought my Ferrari and thought "This is great!" and it was great for four months. I was nervous about driving it around, like I'd go out to dinner and I'd get up through dinner to make sure nobody had dinged it and I thought "I'm getting rid of this thing," and I got rid of it. So second on my list was "I want to be a millionaire." I hit that - that was great. I looked at my bank account and I was like "that's a lot of zeroes, that's awesome!" Then I made another million and they were just zeroes, I didn't care about that. What I realized through that process is that what I was doing through B&T is that I was hiring people as laborers, I was paying them $15 an hour, but I taught them management skills and then they made $20 an hour, and I taught them some sales skills and then they made $25 an hour, and at the end of four or five years these people had their own home, they had an RV and a boat, and I'm like "I did that!" I put people through drug programs, that feels great, that is my "why". But it took me a while to get there. Before I made money I wouldn't have realized how important helping other people was. I think you have to go through your process - what do you really want? If you really want that Ferrari - go out, get it. Once you get it, maybe you'll realize that's not the most important thing to you. Again, tactics? Sometimes you just have to touch the stove to see if it's hot before you know it's hot.

Jaime: It's all a process. You actually gave me chills - I have goose bumps. You're helping people make better lives for themselves and that's really the best thing that's out there. Thank you so much, Toby, I really, really appreciate it. Where can we find out more about you and when Super Agents Live actually goes live?

Toby: Go to SuperAgentsLive.com. It hasn't launched yet. Or you can send me an e-mail at superagentslive@gmail.com and I'm happy to talk to anybody and answer anybody's questions. We are hoping to launch early December.

Jaime: Nice.

Toby: That might be a really bad time to launch but what we've found, and this goes back to some tactics, looking at that opportunity, we did some keyword analysis and realized that if people search on coaches or training or whatever, it starts to dip, but then in January it goes crazy because everybody is making new goals. So we thought "Let's launch it in December when people are thinking about this. Let's get it out there and then it should blow up in January," instead of launching in January when everybody's already off on their training. So we'll see.

Jaime: Usually the New and Noteworthy list lasts for eight weeks, so that would be perfect.

Toby: I know, hopefully.

Jaime: Awesome. I'll try to make sure that this goes live that first week in December or whenever you actually launch so this can help you out. Everybody who's on this - go and check it out. Give him reviews, give him feedback, give him as much as you possibly can so that it bumps him up in the ratings and that way he can have a good time podcasting too, because it's awesome. Thanks so much for coming on the show today, Toby, I really appreciate it.

Toby: Thank you, Jaime, and I'm looking forward to seeing you at New Media Expo.

Jaime: Totally. Take care.

Jaime: I hope you enjoyed that interview with Toby. For now, what I would love for you to do is help support him. When someone has a new podcast, it's tough. It's all about getting reviews and ratings and all that fun stuff, so if you can, go check out SuperAgentsLive.com or go to iTunes and check out Super Agents Live, subscribe, download as many episodes as you can, leave an honest review for him - that way he can actually climb the rankings, because it's kind of tough being a new podcaster so let's show him some love. Thanks so much for listening.

Announcer: Thanks for listening. You can find out more great information like this on EventualMillionaire.com.

Tags: investing, millionaire interview, Real Estate, Real Estate Investment, Toby Salgado, Wealth Building

Categories: All, Business, Business Model, Entrepreneurship, Finances, Giving, Millionaire Interviews, Why

Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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