5 Best Books On Sales: Recommended by Millionaires

What are the best books on sales? What books do millionaires read about sales?

I’ve interviewed over 350 millionaires and billionaires in business, they have shared their sales tactics, strategies and experiences that led them to be successful in their business. They have also shared some books about sales that helped them boost their business.

A few of these books were extremely pivotal in the millionaires success.

Go grab these books to start your momentum to higher revenue!

Influence: The Psychology of Persuasion
by Robert B. Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say “yes” and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

“If psychology is the bet that you want to take – dig deeper on – there’s also two books that I’d recommend. One is the legendary psychology book, “Influence” by Robert Cialdini which you may have talked about here before but, if you want to understand how people can make ridiculous and irrational decisions, definitely read that book.” – Matt Bodnar (Millionaire)

The Go-Giver: A Little Story About a Powerful Business Idea
by Bob Burg

** Listen to my interview with the author Bob Burg Here

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

“There’s “The Go-Giver”, another great book. If you’re out there in this space, if you”re listening to Jaime, you’ve probably gotten around and you’re doing stuff, so it’s whatever resonates with you.” – Noah Rosenfarb (Millionaire)

Little Red Book of Selling: 12.5 Principles of Sales Greatness
by Jeffrey Gitomer

Salespeople hate to read. That’s why Little Red Book of Selling is short, sweet, and to the point. It’s packed with answers that people are searching for in order to help them make sales for the moment and the rest of their lives.

Same Side Selling: A Radical Approach to Break Through Sales Barriers
by Ian Altman and Jack Quarles

** Listen to my interview with the author Ian Altman Here

Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.

What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both sides : a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer s perspective is baked into every sentence of the book, along with the seller s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game.

Same Side Selling is the idea of solving a puzzle instead of playing a game. Discover how to sell with integrity from the same side of the table for better results all around.

So what Jack and I do in the book is we identify these things that lead to these adversarial traps that put buyer against seller and then we talk about, from both the buyer and the seller’s perspective, how you make it so that, metaphorically, it’s two people working together, on the same side of the table, to solve a puzzle and see if there’s a fit. – Ian Altman (Recommendation by the author himself)

Hooked: How to Build Habit-Forming Products
by Nir Eyal

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

First I found a guy called Nir Eyal at NirAndFar.com. He talks about how to create products that get people hooked and he just released a book called “Hooked” which I highly recommend. – Nathan Latka (Millionaire)

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Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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