Amos Winbush – How to Love Being Uncomfortable in Business

Founder of CyberSynchs – Amos Winbush III

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Amos has an incredible story and this is the second time he is on the show. He has built his company with no experience to multi-millions in a few short years. We talk about his mindset, and how he became comfortable with fear.

And FINALLY a millionaire tells me what they really think about affirmations!

Thanks so much for listening!

ACTION Planner – Check out this link for the action planners Amos mentioned! (I’m not an affiliate but they look awesome!)

Transcript:

Welcome to Eventual Millionaire. I'm Jaime Tardy and today we have Amos Winbush, III back on the show. I'm super excited. This time I can actually see him. He's the owner of CyberSynchs, a really cool company and last time it was an awesome interview so I am really excited to dig in today. Thanks so much for coming on the show today, Amos.

AMOS WINBUSH, III: Thanks Jaime for having me.

JAIME TARDY: So it has been a really long time. Why don't you give us sort of an update from the last time and I'll definitely link to your interview so everyone can listen to that too, but give us an update on where you've been in the past two years with the company.

AMOS WINBUSH, III: Not only in the company but I think my life has changed so much since we last talked two years ago. I think CyberSynchs has gone through; we were just going through a pivot when I talked to you and we were just seeing what that looked like for the company. Now here we are in 2013 and we're doing really well. We have some major partnerships across the continent of Africa from MTA to Etisalat to Global Mobile. We cover about 255 million users across three continents. We're pretty excited about where we are.

JAIME TARDY: How many employees do you have now?

AMOS WINBUSH, III: 15.

JAIME TARDY: What? I figured it would be a huge number; 15!

AMOS WINBUSH, III: No, I always give information about technology and how you can branch up your business and market it all around the world and for us, we knew that the U.S. would just take a really, really long time for us to do direct to consumer so we changed our business model and we started going after enterprise and business to business and that's how we got our numbers up and we decided to go into emerging markets where we could corner the market and really own universal synchronization so that when anyone else tried to come into the market we would have been there for several years.

It's important for people to know when they are doing partnerships overseas that you don't do a partnership with the one parent company. You have to go country by country by country and build relationships with the executives in that particular country in order to get a partnership. It just doesn't happen out of the blue.

JAIME TARDY: Let's dig into this. Some of the questions that I really want to talk about, I want to talk about marketing and it was really interesting on what you said that direct to consumer seemed like that wasn't the model you wanted to do and that's what I was going to ask you about. How did you learn that direct to consumer wasn't really what you wanted to do? Let me say this too, for the people that haven't listened to the other interview, you got like 13,000 or something like that, a ridiculously huge number in just for the few weeks of launching. You would think that that would show you that yes direct to consumer works really well. What made that change?

AMOS WINBUSH, III: The cost that it took to get those 13,000 and keep them and retain them. We quickly realized that the company would go bankrupt. I was spending $30,000 for six months of PR and it was just way too much money that we didn't have at the time. If the technology is already built, why can't we do this on a grandeur scale, build relationships with major brands, major telecommunications around the world and have them license the service to their users and we'll get everyone underneath their cellular network or we'll get guaranteed minimums from them and that's exactly what we did. So where it would take us forever to get 255 million users, it has only taken us two years to get that with the B2B aspect of it.

JAIME TARDY: How do you know that that's going to work though? You launched and it was working and you were like okay we have to change this, this isn't really working for us. How did you know that going that other route would work for you?

AMOS WINBUSH, III: I didn't but being an entrepreneur is all about taking chances and hoping. Like they say, "Throwing the spaghetti on the wall and hoping that it sticks;" it was a big gamble for us. I knew that if we kept going and really thought about what our purpose was and it wasn't just to make a ton of money, it was actually to release a service that people could use and could find valuable in their everyday life, then we would have success and that's what we did.

JAIME TARDY: And you're able to impact so many more people. That's really interesting that it's not about the money. I just had Seth Godin on the show two weeks ago and one of the things he specifically talked about too was just getting your value and your art out there, he calls it your art, but it's pretty much the same thing. You're trying to get that value out there. How important was money in all of this for you?

AMOS WINBUSH, III: The money was only a means to the end and for me the end was to close that major partnership. I needed to pay my employees and I needed to give them health insurance and all of that great stuff, that was what the money was used for. Other than that, I didn't use it to stroke my ego or anything like that because it would only, it would be super selfish and I wouldn't be able to shine a light to the challenges of being an entrepreneur. It would just totally be ego and that would not be a good situation.

JAIME TARDY: That's what I like. You seem really down to earth which is crazy. You're under 30, you've got all these sort of accolades and awards and all that stuff but you seem really down to earth and not like ego driven. Is that just the way you've always been?

AMOS WINBUSH, III: I think so, yes. My mom and dad taught me that to much is given much is required and I also know that by the grace of the good master I've had those opportunities and those recognitions given to me and I had to find out what that purpose was and I think I found that very early on and that purpose was to show the possibility of other boys and girls around the country, especially minority business owners, that it is possible to succeed in technology and that's the reason why I am the way that I am.

JAIME TARDY: That's awesome. Let's go back. I really sort of want more of an in depth look at how you switched from direct to consumer to creating these huge partnerships. One I think people really want to understand how to contact people, how to actually start that process. Can you sort of walk me through maybe step by step what you did so that way we can sort of follow that path?

AMOS WINBUSH, III: Absolutely. I had just received an honor from Black Enterprise magazine, innovator of the year.

JAIME TARDY: Congratulations. Let me just interrupt to say congratulations. That's huge.

AMOS WINBUSH, III: Thank you. Someone from Uganda was reading the magazine and they reached out and said, "You know what, I am executive from a telecommunication company. I just retired and this technology would be really useful here across the continent of Africa. Let's see if we can do some business together." His name is Quasi Safah and I hired him as an agent. I gave him a compensation structure, a percentage of the revenues that were brought in in every partnership that he brought on board. He received compensation over a five-year period and then after the fifth year it tailored off to I think it's 2.5 percent of the revenue for the rest of the contract term.

Those incentives that I needed to do in order to get great qualified people on board, but I knew that I didn't want to put boots to the ground. The way that we did it was we found agents and those agents would be our ears and they would be our feet and they would be our hands and they would be our voice in that particular region. They would source partnerships based upon their relationships that they have already established and that's honestly how it happened. If it was any other way then I don't think it would have been successful.

JAIME TARDY: You don't go? You don't travel a lot?

AMOS WINBUSH, III: No, I don't travel a lot. I went to Ghana in December of year before last and that was the first time that I went there. You have to think about it, we had already executed a partnership with a major telecommunications company that covered 15 countries and 52 million users. We were doing everything via email and via phone call. Yes, it's crazy, right?

JAIME TARDY: That's a little crazy. How can you manage all that? How can you manage deals like that, especially, I mean everyone is speaking English or not speaking English. How do you manage all that?

AMOS WINBUSH, III: Everyone speaks English and what we did is I have some really great attorneys and we only do technical support. The telecos handled all of the customer service issues and we only interface with the customer service rep from the teleco. We never interface with their customers directly and we white labeled our products so the end user looks at their synchronization system and it doesn't say CyberSynchs on it at all. It's reflective of the company's branding and marketing and the only thing that we do is we support the technology and we fix it, if anything is broken and that's it. We handle the technical side.

JAIME TARDY: Wow. You totally changed. You pretty much just license it and that's it and do the tech support. Wow. When you first started, was your vision anything like what it is now? We are told to vision and we're told five years out it's going to look like this. Did you know that this was what it was going to look like?

AMOS WINBUSH, III: No and I think if I did know very early on, I would have been completely scared. If someone said you are going to manage five major partnerships with the top six firms in the world, it would be really freaky. But slowly and gradually I have come to the position of accepting it and loving and because we are able to affect so many different lives. One of the things that we do is in the partnerships that we have, we give five percent of the revenue that we make back to the communities to continue education, to really focus on science technology, engineering and math programs in startup communities within those areas. That's important to us. I never thought that CyberSynchs would be licensing technology, even though we still do have a B2C component, it's just not a major factor in our business today.

JAIME TARDY: Do you have any plans on getting rid of the B2C? Is it worth your time and effort to do that when these partnerships are working so well?

AMOS WINBUSH, III: The B2C for us we utilize them for the purpose of getting honest feedback from our direct consumer users all around the world and we really use them as a great tester for any new products that we are releasing to the marketplace, because we know that these people have invested their time into CyberSynchs and we've received the buy in so they will give us as much information as they possibly can in order for us to make our product better because they use it every single day.

JAIME TARDY: I do have a question. What does it do that regular, like what does your technology do that an iPhone backup doesn't do?

AMOS WINBUSH, III: We allow your content to go between devices. If you have an iPhone, you can switch your content to a Blackberry or we're doing a digital camera and camcorder solution now so you can take a photo with your digital camera and camcorder and it will automatically synchronize to your car computer system, your PC, your mobile device, your tablet, you name it. We're that system that is a complete universal data synchronization and backup system regardless of what device that content was created on.

If it was created on a Blackberry, you could synchronize it to an android or to a Windows mobile or to an iPhone or a non-smart device, which we find that it's a market that's underrepresented and we decided to go after that marketplace. Most of our customers don't have smart phones. They are simbian based, they're Java based and they are brood based.

JAIME TARDY: That's really interesting. Why did it take so much to sell to these people that clearly need a solution like this? This is a really interesting solution, like you said, is underserved, why did it cost so much to reach them?

AMOS WINBUSH, III: Most people were really focused on minutes and if you are using 1,300 minutes then we are going to charge you $89. They weren't thinking about the data that's on the device and we came in in 2008 and said we don't care about the device at all. We care about the data that's on the device. Now the rest of the world is kind of catching up to that where minutes are going out of the window and they are now talking about shared data plans. We will give you X amount of data for X amount of dollars and you can do whatever you want with that data. That's really what CyberSynchs was all about and still is all about.

The telecos they were thinking in an antiquated way. These are the minutes that we have. This is the structure that we know about and we don't want to rock that boat. It took a little bit for us to get into their heads and have them understand that this is actually better for you now. The customers now have complete ownership of their content.

JAIME TARDY: That's crazy. Especially in 2008 were on the cutting edge. What's that like to be on such a cutting edge that most people don't understand it?

AMOS WINBUSH, III: It's scary. I think there are a couple of things that could be a detriment to a company's success. That's if you are too early or if you are too late. I remember very early on this one investor said, "We don't think that synchronization is going to go anywhere." That was kind of hard but this is the same investor that reached out a couple years ago and said, "Hey I want to be your Chief Operating Officer, what do you think about that?" That's what we deal with every single day within the company as people are just now getting into it.

JAIME TARDY: You're so nice you're not going to go ha-ha I told you so.

AMOS WINBUSH, III: No, actually not.

JAIME TARDY: How do you deal with that too? We were talking earlier about people thinking, let me bring up, we had a comment on my blog for the last one saying something about how you must be a fraud because you have no reviews on the android marketplace or something like that. How do you deal with people going no I don't think synchronization is the way to go, I don't think you're right, like all that mind stuff on telling you you're not good enough for everything?

AMOS WINBUSH, III: It's the life of an entrepreneur. It's the life of a person that walks and breathes every single day in this world. There's nothing special about that to me but it's probably never going to change and I am no different to that. But the way that I deal with it is I try to correct them and then educate. One person's comment could be a deterrent from someone else deciding that they want to get into a business that they had been thinking about or it will stop them from pivoting from a non-successful business into a manner that could really skyrocket them to what success is or perceived to be. It's a negative part of what we do but it's always an opportunity to change someone's perception and affect someone else in a positive way.

JAIME TARDY: What do you think has changed within you? You seem even just more confident in knowing what you are doing now. What do you think has changed from the very beginning when you first started to you now like mind set wise and who you are?

AMOS WINBUSH, III: When I first started CyberSynchs, I had absolutely no idea what I was doing. I had nothing. I didn't know how to be a CEO of a tech company. I didn't know how to be a CEO at all. I didn't know how to manage a team of people. I didn't know what to look for. I didn't know how to make partnerships. I didn't know any of that stuff but I think through time and through bumping my head and being bloody over and over again, you get a thicker skin and you know what you know and what you don't know, you don't try to come off as an expert in that particular field; the person that will ask for help and early on I didn't have that understanding, I didn't have that know how but now I do and I understand my place in the world.

JAIME TARDY: Oh that's interesting. Before I ask that question, how do you understand your place in the world? That's huge. Lots of people are trying to figure that out.

AMOS WINBUSH, III: I am a son, I am a father, I am a husband, I'm a brother, I'm an uncle, I'm a friend, I am a cousin, I am all of those things wrapped into one. I am a boss, I am a mentor and I had to realize that my life, if I am going to be successful, has to have a balance between all of those things and I had to understand that I can't be the person that takes on the world's issues. I have to do as much as I possibly can to effect change and while I am effecting that change, I have to also create ambassadors around me so they can carry that.

When I say I know who I am, I know the power that has been given to me from the great master and I am the person that is going to utilize that for good, because if I don't, then it's easy to be really bad. It's not easy to be really good and I choose just to be the best person I possibly can be at this particular point. I had an opportunity to do Secret Millionaire from ABC and it really changed my life. I'm excited for the organizations that I helped for the public to see the great work that they do.

JAIME TARDY: I want to talk about the bumps and bruises at the beginning that you talked about but let's talk about Secret Millionaire for just a little bit. One, what was that like to have them come and ask you and just tell me about what that experience is like.

AMOS WINBUSH, III: It was an honor for them to come and ask me. I turned it down a couple of times. They flew a couple of their executive producers into New York City to meet with me and I just loved them and that was the real reason why I did the show. I was assured it had nothing to do with money but had everything to do with organizations that are changing communities and states and cities and actually the world and that was the real reason for me to do it and if I could pull some money out of my pocket to give to greater organizations, than that's exactly what I would do and give of myself. It was the first selfless thing that I have ever done. I didn't think about my life. I actually went into it completely open to the universe and I received much more than I expected to from the situation.

JAIME TARDY: You don't think reality TV shows is sort of changing your life the way you look at it, but watching the Secret Millionaire, it's sort of amazing to see what changes and it's so good to know that that is real and not reality television.

AMOS WINBUSH, III: There's some skanky stuff out there.

JAIME TARDY: Good way to put it! Let's talk about some of those bumps and bruises at the beginning because a lot of the people listening are just starting out within the first couple years and really getting bumped and bruised a lot and not feeling so good. Tell me about some of, maybe one or two experiences that you had and how you sort of coped with that.

AMOS WINBUSH, III: I think it was all surrounding personnel and hiring people just to have a body there to do something and really being at a detriment to your business because I remember this one employee that I had hired as a pretty high profile position in the company that I really believed in and I really trusted and I was traveling and got an email from my CFO that this particular person wasn't in the office. We were doing a major renovation on the website. Not only that, but we were sourcing another partnership with Bharti Airtel across the continent of Africa.

There was a meeting that day and we missed the meeting because this particular person actually went out the night before and got completely wasted and didn't show up for work. Those were the things that, for me, when you don't have any partnerships, when you're looking at your business and you're just now starting the pivot, everything is earth shattering and I had used all of my money from my savings, living with my wife in Manhattan and we were struggling. We were going the day to day barely eating and that was really hard for me. No one is going to live your dream the way that you are actually expecting it to be.

You have to be the person that sets that expectation, follows through with it and delivers results. That was something that I had to learn the hard way but I look back now and all those times where I went to bed hungry, I found that to be pretty awesome; pretty cool. It was the best time that I ever had honestly.

JAIME TARDY: Really? Why?

AMOS WINBUSH, III: It was the best time I ever had because I was doing something that I had never done before. I had stepped out of my comfort zone and that was something for me that was completely liberating is stepping out of my comfort zone and being okay with being uncomfortable. That's the number one and I'll tell any entrepreneur is you have to be okay with being uncomfortable in order to find some sort of success and that success could be work-life balance for you. It doesn't have to be starting a global company. It could be honestly anything.

JAIME TARDY: That's amazing and that's what a lot of people don't realize as they are going through it. Everybody says it's about the journey, it's not about the end result. It's so much easier to say that than to actually live it and it sounded like that's sort of what that realization was where you are like no I was living that, even if it was hard. I was doing what I needed to do. Do you ever get comfortable with uncomfort?

AMOS WINBUSH, III: I am completely comfortable with being uncomfortable because that's where, I like to say that I crawl in the dark spaces of life. That's where I really find out who I really am. When everything is going great, then it's really easy to say I'm honestly, I'm the shit, you know. Everything is going really great and nothing anyone tells me I'm going to listen to. But when you are knocked down and you are uncomfortable, then you need someone else's help. You have to rely on someone else. You could take that information that they give you or you don't have to take that information that they give you. But at the end of the day, you own those results and that's what happens when you are uncomfortable.

JAIME TARDY: What do you have for support? What you said is when you're in those places and those dark spaces, you need some support. What is your support system?

AMOS WINBUSH, III: My wife is amazing. I have a group of friends that are really, really awesome from all walks of life and my family is really, really cool and supportive and they don't treat me any differently. That's the number one thing. If God forbid I am on the street tomorrow living in a box, I know that I can reach out and have a meal. I know that I could reach out and have a place to live and they not judge me. That's the number one thing that I think keeps me going.

JAIME TARDY: That's key that you have people that don't, because there is one thing for support, there's one thing for support with a non judgment which is huge. When you are going through those ridiculously tough times, do you just give them a quick call? What does it look like? I'm just curious to know what your process is to try and make yourself feel better in those uncomfortable moments.

AMOS WINBUSH, III: Mostly text messaging.

JAIME TARDY: Help me!!

AMOS WINBUSH, III: It's never like help me, never like that but, you know, my mom and my sister, my dad and my wife and my really good friends, they automatically know when something is not right. It's okay you haven't called me today like what's happening. Or one of my buddies know if we don't play ping pong at least once a week then he's like dude what's happening, is everything okay, is everything cool? It's kind of like the unsaid and I kind of wear my emotions on my face and everyone knows when I am happy and when I am sad. I don't have a really good poker face, which is the reason why I don't go into negotiations that often face to face. I do it over the phone.

JAIME TARDY: Don't look at me. That's awesome. What it sounds like though, which is really interesting, is you're probably one of those exact same people for all your friends too. You have to embody to be a friend like that in order to have friends like that. I know a lot of people will go I don't have that. Maybe my wife doesn't support me. Maybe so and so doesn't support me. I don't have a lot of friends in that. What would you suggest for advice for them?

AMOS WINBUSH, III: I think everyone has a support system and everyone's support system is different. The way that my support system operates, I would never say that someone else's support system should look exactly like that. You have to be the type of person that tells people what you need because, at the end of the day, you're someone else's support system, even if you recognize it or not, and I am sure they will tell you what they need.

I read a book called Love Languages and we all have different ways of communicating and it's really kind of creepy and freaky but awesome at the exact same time. We have to be able to communicate effectively and understand what a person is saying without them actually having to physically say I need help. That's the hardest thing and you have to get outside of yourself and you have to think about other people in order to do that.

JAIME TARDY: I love that book too. I think that's huge. It's what we all want right, to know what everybody is thinking and what they want before without having to ask, which is huge. That rarely happens. Let's talk about your routine. I read a whole article on your routine and what you did and I am really curious to find out what your routine was like at the beginning and then what your routine is like now because a lot of the people that are listening are sort of in that beginning routine so we really want to make sure that they can identify with that and then your routine now because a lot of people don't have time to just play ping pong during the week or anything like that, especially as a husband and a father and all that other stuff. Tell me the before sort of and then the after.

AMOS WINBUSH, III: I have a five month old now so I'll just preface that before saying any of this. My dad sent me an affirmation book by Louise Tate. It's called I Can Do It and that was something I lived with. I woke every morning saying affirmations. Standing in front of my window just accepting the energy from the universe and I went to bed every night accepting the energy from the universe. That was something that I did over and over and over again. I still walk every single day and I still do that now.

The only thing that has changed from that to now is that I don't do as many affirmations as I used to because once you start to get that confidence built up, you know that you're not in it alone anyway. I had no confidence whatsoever so I was trying to wheel and deal everything thinking that I was the one that was making it happen and realizing that as long as I do this, nothing will be successful so I needed help and I needed help not from Kirsten. I needed help from the higher being.

JAIME TARDY: Let's talk about that too. What are some of the affirmations? I read that book and I know lots of people that absolutely adore and love it and I haven't heard too many people actually say it that that's what they did when they first started. Tell me about maybe some of the affirmations that you did use and that you liked and what it did. How did it help you?

AMOS WINBUSH, III: I would go out in the morning arms stretched wide, in Manhattan, people walking around thinking that I am crazy and just saying, "I am open and receptive to all the good and abundance in the universe. Thank you life."

JAIME TARDY: People are going okay.

AMOS WINBUSH, III: Exactly. They would do that. I would actually have headphones in my ear and attached to my phone because I was still worried about what people thought of me. Right now, I don't care. Another one is I am okay, everything is fine. I am okay, everything is fine. That was something that took me through. Now I still do I am okay, everything is fine, just not as much as I used to.

JAIME TARDY: What profound impacts do you think that had and how did you make it a habit? Some people will read the book then do it for a little while and then not do it anymore.

AMOS WINBUSH, III: It allowed me to become centered and a person's mind will play tricks on them. Everything that I possible think of I did. You're not good enough. This isn't going to work. No one is going to believe this. You're not going to succeed. No one is going to buy into synchronization actually matters and that was something that was earth shattering for me. It really kind of messed up everything. I lost a ton of weight because you don't eat right, you're scared, you know, very moody. Those affirmations just centered me and allowed me to think about the positive things.

I don't have an issue with saying my life was the glass is half empty when I first started CyberSynchs and I went to my glass is half full and that's the way that I look at everything in life; if I am succeeding or if I am failing, which I like to call opportunities.

JAIME TARDY: It's funny because what you were talking about, which I am really interested in, is you had affirmations but you had so much other confidence issues and everything going on, why didn't you stop? Why did you pull through? Was it just the affirmations or was it much more than that?

AMOS WINBUSH, III: I think it was much more than that. The affirmations definitely helped. I've never quit at anything that I've ever done in my life so I've always either gone through it and failed and know that I sucked at this. I did French for an entire year to a detriment to my almost graduating but I thought that I could do it and I did it over and over and over again but the conjugations were super hard. I got an F in it and I had to do correspondence courses because I wasn't going to drop out of the class. I think that kind of ran over into my adult life.

JAIME TARDY: Where does that commitment come from?

AMOS WINBUSH, III: I don't know. I was a weird kid; super weird kid.

JAIME TARDY: We'll blame it on that, right. That's really interesting though. That's one of the issues that I see with people and you tell me, because I know you mentor people, I see people sort of have a foot in and a foot out and because of that it's really easy for them to go that didn't really work for me, therefore I am not going to fail but for you, you sort of jumped in both feet going I might sink and that's okay too.

AMOS WINBUSH, III: Yes.

JAIME TARDY: Do you see that a lot?

AMOS WINBUSH, III: I don't see it a lot in my everyday life. You really see it in people that kind of put everything out on the table. Like this is who I am. You either accept it or you don't but at the end of the day, I am okay because it's who I am. I'm not going to change for you. I've kind of always been that way but most people that I've come in contact with they have this innate wanting of pleasing people. When you do that, you are not being true to yourself.

I always wanted to be true to myself. If I was happy, then I want you to know that I am happy. If I am sad, I want you to know that I am sad. If I am angry, the exact same. I want you to know that I am angry. I'm not putting a face on just to make sure that you're comfortable because then I am not being true to myself. I would want more people to think that way. I want more people to understand that.

JAIME TARDY: How old are you again? Usually that's something that people get later in life, but you're really young. How old are you?

AMOS WINBUSH, III: I'm 29.

JAIME TARDY: You're younger than I am, my gosh! Not by much, not by much. That's a really key point that you seem evolved, right. You start to think about your true self more than how people look at you, how people think and that, you can tell, is embodied in your business which is amazing to hear about from you directly so thank you. I truly appreciate that. I know we don't have too much time to keep going. I want to have you back on the show in a couple of years.

AMOS WINBUSH, III: Anytime!

JAIME TARDY: Well next time I am in New York City we should have lunch or something like that. That would be great.

AMOS WINBUSH, III: You got it.

JAIME TARDY: Awesome. The last question that I always ask is what's one action that listeners can take this week to help move them forward towards their goal of a million?

AMOS WINBUSH, III: I would say, people like to say be true to yourself. I think that's important and that's key and that's why I mentioned it earlier. But one action item that would honestly change the way you think and the way that you operate ? write things down. Get a pad, get a pen, write it down, hold yourself accountable and honestly just do it. We like to procrastinate a lot but procrastination is only our fear. It's only our fear. It's not anything else. Be fearless. Write things down. Hold yourself accountable. It's not going to be easy but you'll start to see your life get in order.

JAIME TARDY: I totally have a follow up question. I know I said that was the last question. How do you write things down? Do you journal? How do you keep looking at it to make sure you stay accountable?

AMOS WINBUSH, III: I have a ton of what they call smart books. One side is yellow. It says to do and the other side is white and I jot things down all day long. I can actually show the book, it's on my desk right now.

JAIME TARDY: Can you go show it to me? Do you mind?

AMOS WINBUSH, III: Yes, I'll get it.

JAIME TARDY: I should do like the music, Jeopardy music or something while we wait. Really?

AMOS WINBUSH, III: Yes, this is it. It's life changing.

JAIME TARDY: You just keep that and you don't have, really?

AMOS WINBUSH, III: Yes.

JAIME TARDY: I've never even heard of this before.

AMOS WINBUSH, III: It's really, really cool.

JAIME TARDY: Awesome. Do you get that online?

AMOS WINBUSH, III: You can get it from a store, just any regular store, but I got that one from Inc Magazine. At Inc Magazine, if you guys are out there listening, tell people how they can get some action books. Send Jaime a couple hundred.

JAIME TARDY: Yes. Amos said so! Thank you so much. That's awesome. That's really cool. I'd love to chat with you about that later too because it seems really interesting. I'm totally just going to keep asking questions. What do you do? You just have tons of pieces of paper with tons of good information. Do you ever go back and read them? How do you keep accountable with that just having it written down?

AMOS WINBUSH, III: I do go back and read things but before I flip to another page I make sure that everything that I've written on that particular page is done or I've actually delegated it for someone else to do it and I have a follow up. I find that technology is really great but it doesn't sink into my head if I am just typing it versus me getting a pen and paper and writing it down. If I write it down, it will be in front of my face and I am able to quickly jot little things that I am thinking about.

JAIME TARDY: Amazing. The head of a technology company still uses paper. I love it.

AMOS WINBUSH, III: Yes, I do.

JAIME TARDY: Thank you so much for coming on. Where can we find more online? I know you are on Twitter and stuff like that. Give us everything we can so we can learn more about you online.

AMOS WINBUSH, III: I'm on Twitter @Techceo. I am on LinkedIn, Linkedin.com/AmosWinbush and those are the places online or they can go to CyberSynchs.com and send me a message.

JAIME TARDY: Awesome. Thank you so much for coming on the show today, Amos. I truly appreciate it.

AMOS WINBUSH, III: Thanks, Jaime, for having me.

JAIME TARDY: Take care.

AMOS WINBUSH, III: You too. Bye.

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Tags: Amos Winbush, Fear, millionaire interview, Mindset, productivity, Wealth Building

Categories: All, Business, Business Model, Entrepreneurship, Marketing, Millionaire Interviews

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