How Clever Marketers are Taking Advantages of Press

Want more press and media? Do this.

Now, a lot of my clients are using Help a Reporter Out to great success to really build connections with media. People that are actually doing articles for really huge outlets. 

What I just had the realization of, though, as I was Googling randomly for another fact, I went through and found an article from somebody that I've known for probably for five years. I've actually been in her book. She's written about me quite a few different times, but I haven't reconnected with her, and I realized that I need to update the list that I currently have of all the people I know that are in the press and media before I start trying to make all these new connections.

If you're like me, right now, I'm gonna take about 5 minutes to go through and write down the list of names that I have known for probably a really long time, instead of doing what most people do to try and get more. 

I've hired PR experts in the past many times and spent lots of money, and what has been the best thing ever is building those relationships myself. I've been on Yahoo's homepage six times, the Business Insider's homepage. Amazing things just from knowing people. 

So, that reconnection is the key.

Summary

Title

How Clever Marketers are Taking Advantages of Press

Description

I did this horrible wrong at first... so learn from my mistakes and do this instead! If you got a lot of value out of this video, like, comment and share it! ;)

Tags: business connection, Online Connection, press, press and media, social media

Categories: Press, Public Relations, Relationships, Team Dynamics/Culture

Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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