A Great Sales Book

I was chatting with a client the other day. We were talking about sales and how sales, of course, is the most important part of your business. And he said he had tried to hire a salesperson in the past because he just didn't assume that he was going to be the best person for the job. He was good, but was he really, really great? And I've heard this story over and over and over again.

The owners of a very small company are usually the first initial salesperson. But when they start to get a little bit bigger, they're like, "Ooh, I should hire out sales." Sales is one of the hardest things to hire for. Most, because salesmen are really good at pitching things, so watch out when you hire them. But not only that, you care about your company. You know your avatar extremely well. You know and have empathy for what their problems are. It's usually easier for you to sell.

So I recommended this book for my client. it's called, "Same Side Selling" by Ian Altman. And so, I just wanted to tell you about it, also, because it really does talk about having a win-win situation. We're not trying to just sell or be sold. No. We're not trying to just sell and get the money from people, we're really trying to find the best solutions for everyone involved.

So I highly recommend it because it will also have integrity, and make your sales conversions go a lot higher because you can do both. So again, it's called "Same Side Selling." You can pick it up on Amazon pretty easily. Thanks, Ian for coming on the show a long, long time ago. I should probably have you back. But check it out today. It'll definitely help.

Summary

Title

A Great Sales Book

Description

Sales are the most important part of your business. I highly recommend you read Ian Altman's book, Same Side Selling. Check it out here -> https://www.samesideselling.com/

Tags: Amazon, BUSINESS, effective selling, sales, sales books

Categories: Book Publication, Business, Endorsements, Sales

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