Welcome to the Eventual Millionaire podcast. I’m Jaime Tardy and today we have Kane Minkus on the show. Kane and his business partner Jeff own a company called Jeff and Kane and they talk about becoming industry rockstars, so being a celebrity in your industry. I think it’s super cool because a friend of mine actually suggested that they were absolutely awesome and I needed to interview them. Then I checked out their site and they have pictures of them with Tim Ferriss and some amazing people. So I am super excited to have him on the show today. Thanks so much for coming on today, Kane.
KANE MINKUS: Thanks for having me, Jaime.
JAIME TARDY: Awesome. So why don’t you first tell me, because we’ll definitely get into Industry Rockstar and all that fun stuff in the future, but what is your background and before you met Jeff and sort of started this thing, what were you doing?
KM: I’m 34. Jeff is 32. We met 7, 8 years ago and we were actually acquiring real estate together. He was a really top real estate consultant in California and I was running a number of companies that I had opened. So before Jeff, we’ll call it PJ, pre-Jeff, I was actually running several companies but, you know, prior to Jeff, back to maybe a more interesting story, which is around 22 years old I was completely homeless and broke, $40,000 in debt, actually sleeping on a friend’s couch wondering what the heck I was going to do with the rest of my life and why I was so broke when I had worked so hard throughout my teenage years as a musician and loved music and was super talented but totally, totally, totally broke and didn’t see any future or I just didn’t understand how to make money.
But I was really, really passionate. So right around the 22 year old mark I ended up meeting an executive leadership coach. It became a very, very important turning point in my life. I’m talking really broke, like so broke that I ran out of gas on the Golden Gate Bridge driving between San Francisco and Marin, which is just north of San Francisco, and had a police car get behind me and push me over the bridge because I was out of gas. That was another big turning point for me. I remember being in that car watching all these cars flowing by looking at me like I was some sort of weirdo, because I was, I was out of gas on the bridge. Just thinking this can’t go on and I don’t know what the heck I am going to do but something has got to change.
I ended up getting an executive coach who turned out to be, him and his family turned out to be some of the top leadership coaches in Silicon Valley. I happened to meet them just by chance. In fact, they were the people who were responsible for taking Steven Covey’s work out into the world and they were coaching all the top CEOs in Silicon Valley. Feeling sorry for me, because they knew I was homeless and really passionate, they took me on as a client of theirs and basically helped me take my passion, which was music and within three years we created a company that became top five in the world in media.
JT: Hold on one second! You’re homeless. How did you (a) meet one of the top leadership guys and then (b) convince him that you’re passionate enough that he is going to work for you I’m assuming for free?
KM: Yes, I gave him a percentage of my company, but essentially it was free for many years and then I ended up paying him millions of dollars, which was great because he was awesome and I am a big fan of paying a lot of money to really top talented people to get the best. I mean one of the lessons that I’ve always learned is partner with the best in class or the best in the world. We’ve had the opportunity to be around the world with people like Sir Richard Branson and Tim Ferriss. We’ve spent evenings with Tony Blair and John Gray and Brock Proctor and John Demartini and all these amazing people and it was always an attempt to find the best people in the world and partner with them and do work with them, because we like to learn from each other. We like to do business together.
JT: Smart man.
KM: That’s partly what we teach in our stuff. We teach about hey position yourself at the top of your industry and this was a lot of what I realized was going on in the work I was doing with my leadership coaches. They were showing me how to position myself. As a musician, I had spent, I don’t want to go too much farther back but, if you back to my teenage years, I grew up as a musician, as a performer, playing and performing music and I was touring and performing. I was touring for large groups and acts and I was working for record labels and things like that but I was never really making any money at it.
If it was coming in, I was making money, it was just going out the door first of all and then most of the time I was just doing it because I was of the belief that you do what you’re passionate about and you don’t make any money at it which, as we found out around the world, you know, Jeff and I have now trained in the last four or five years we have been doing this, we have trained over three million people globally online and offline. We’ve realized there is this consistent belief that you can’t take what you’re passionate about and make a lot of money at it.
So there I was broke, passionate about music and I didn’t understand the two core things that we teach which is how to package up your passions into consumable products and services and how to position yourself in an industry as what we called the Industry Rockstar. I didn’t really answer your question which is how did I meet him and how did I get him to work with me. I met him in a personal development treatment. So since Jeff and I were 19 years old, on our own volition, we started participating in personal development work and personal development trainings and ever single weekend since we were 19 years old, we have been in the trainings. I mean not necessarily every weekend but almost every single weekend that we could, which was quite often throughout the year, we would be in a personal development training.
I’m talking look Tony Robbins, Landmark, Hoffman, Avatar, NLP, like for years and years and years we just studied this stuff because it was a hobby and an interest of ours. Jeff and I separately, before we even knew each other, we had always said, “God we love what these trainers are doing with people.” It’s just so amazing to watch them change people’s lives and help them achieve things, realize things, shift things, make more money. You have more deeper fulfilling relationships, be more connected, more expressed, whatever it was. It was just amazing to watch it happen and we promised ourselves that at some point when we were rich enough we would then go do that ourselves.
But at that time we both had different missions. I had a mission to be a successful musician and Jeff had a mission to make money in real estate. So it was just kind of a hobby for us for many years. So one time I went, when I was really broke, sleeping on this couch, totally homeless, I went, I guess I say homeless but I was sleeping on a friend’s couch so I wasn’t in a cardboard box on the street. I had no home. I had nowhere to go. A lot of people say, “Look kid, that’s what happens when you’re 22 years old. You start out broke and maybe you crash on a couch for awhile.” I had started playing piano and performing, when I was 5 years old I started piano and singing and, by 13, I was touring and performing and by 18 I was a record producer for Sony.
At 22, 23 years old, I was 17 years into a training, into a profession. Many of your listeners have probably been working for many, many, many years in their trade or profession and they should be or they are probably some of the best kept experts or secrets in their industry. That’s what I felt I was and what coaching did was help me take all that talent and turn it into real packageable products and services and take it out to the world.
JT: So what did you do from that point of going three years later you had a huge media company, what were those steps, as dumb down as you can get them in the interview, right, to really get to where you were from on a couch to one of the top media companies.
KM: There’s a thousand or million steps, right, but there is a relatively simple system or formula that we were following and this is what we teach all over the world. Just as a side note for your listeners, for each and every one of the people listening, if you’re listening out there, you want to start to think about what are the compelling results that you create in the world for yourself and for others and how can you bring that into a formula or a framework or a system that you can then package up and sell to people so that they can have the results that you had.
This is one of the fastest growing businesses in the world. It’s called an information business and whether you want to have your own business based upon your knowledge or your information or your message or your advice, separately, if you’re in a business that has nothing to do with that, you can still use information to generate more leads to market better and to create a whole other revenue stream. So to answer your question, I met my coach at a Landmark event where I was at and he stood up in the event. He said, “I just sold my media company in Los Angeles. I just moved back to San Francisco to executive coach with my parents” and I said, “Wow, perfect. I’m going to go talk to this guy.”
So I went over, I was real excited. I said, “Look, I just started a music company.” I had just moved there from Nashville. I was living in Nashville and New York producing records. I said, “I just started a music company. I have no idea how to run a company but I really want this to be a success because I have to prove my father wrong. There is money in music.”
JT: My dad was a musician so I totally get it.
KM: This guy was actually a musician as well. It was how he started his company and I think both based upon he had just sold a company that was essentially what we were building; he could sympathize with the passion that I had and where I was at. I think just out of the goodness of his heart and I always have to love him for that, he just said, “Look let me come down to your office and see what you’re doing and what’s going on.” I said, “Cool, my office is my bedroom.”
JT: I was going to ask.
KM: He came down. I started this business with a friend of mine from Berkley College of Music, where we went to school and we started it together. His name was Nick. He came to our first meeting, what we called our first born meeting or our first meeting of the three of us and he started asking me questions and talking to us, just asking us things that I would have never, places I would never put my attention. I was so intrigued by the questions he was asking, the way he was directing my attention towards relationships and leadership skills and strategic skills and it wasn’t just about how do you market or how do you sell, it was about a real deep connection, a heart connection to the people we were doing business with to finding customers that we want to work with, to addressing our message as a company.
It was beautiful and it was something that I had, I always thought business people were boring and it really helped us understand that there was a much more beautiful heart design. It was good too because working with some of the top leaders and his mother, we were working with some of the top executives in the entire world at their organizations. Groups like Cisco and Comcast and these kinds of places. I trusted what he was doing. I trusted the process. I trusted that even though we were talking about squishy stuff that he had the credibility to have my ears to say maybe there is something else other than all the hard business stuff.
Anyways, the question of what’s the system we follow. Jeff and I teach essentially, we have three phases that we take people through in our system and it’s essentially the same three things that I had done with him that helped us accelerate so quickly and then even beyond that I got so excited about how fast we created results. Between the ages of 22 and 30, 31, I ended up building 24 different companies.
JT: Seriously? Wow.
KM: I had a couple with Jeff, in fact, that we did together, five of which became multimillion dollar companies, sometimes eight figures instead of seven. Five of them became multi-international brands, two of which became top brand leaders in the world for what we did. I was like okay there is a system, I get it.
JT: All right, tell me more because I feel like a slacker listening to you. My goodness, this is awesome. Okay, keep going.
KM: That was the cool part about it. Look, results will vary, right. Jeff and I, we have the passion, the drive, the excitement we that have but a lot of it was developed. I say that passion and drive is something you have got to get connected to. You got to work it out for yourself. You have got to discover what your passionate about. Sometimes we actually do processes in our training rooms to help people get clear about what they’re passionate about. Someone might be listening that’s going well that’s great but I’m actually not clear about what I am passionate about, in which case you have to start there.
If you don’t know what you’re passionate about then you’re going to end up going off in a totally different direction and get involved in something for money and ultimately it just doesn’t work. It doesn’t work for the human being. So you have got to get passionate but that’s not even part of the system. Let’s just say that’s just a base thing. You got to know what you want to do.
JT: That’s beforehand, okay.
KM: And that’s where we were. I knew I was passionate about music. I wanted to do music, I just didn’t know how I was going to make money in it and I think a lot of people in the world might be passionate about something but they discount it because they don’t think they can make money at it. I mean we can go way into the arts like dancing and painting and music, all that stuff, and people will fight you tooth and nail to make you believe that you can’t make money at it and I just go my dad did too. My dad was a hardcore business guy. He was a chief financial officer of a company, a huge $500 million company, growing up and he was not going to have some sort of broke musician son running around the planet.
So I was very programmed from birth and I noticed a lot of people have bought into this baloney that you cannot do what you’re really passionate about if there’s not money in it. I always say, “Look, if there is somebody making money in it, like I don’t care if you’re a dancer, if you’re a dancer, there is some dancer that is killing it out there and making a lot of money and being successful. If you’re a musician, there is some musician killing it out there and that means that you could too.” The distance between you and them a system that people use to be successful, that I’ll share with you in just a second here, and separate from a system of what to do is who you are in your head.
So, in our programs, Jeff and my programs and all of our products and everything, we’re dealing with two things. We’re dealing with first of all what do you have to do to get there to be successful. Although Jeff and I came a long way of personal development, mindset stuff and things like that, that’s really, really good but what I notice is that you can mindset yourself to death and if you’re not actually picking up the phone, if you’re not actually adept in sales, if you can’t package you’re supposed to be a millionaire, address both sides.
On the flip side though, once you’re in action, once you’re actually in action, you actually have leads, you’re talking to people about your products and services, you’re scaling out your business or you’re just starting to think about what kind of products do you want, then you do need to address what are all the beliefs that are driving the actual end results. So, in our world, one of our systems, which is basic and obvious but just needs to be said, is take action first.
So there is three particular areas and I will start with the simple ones which will sound simple but they are very, very, very poignant and then they start to breakdown into much more specific layers. But let’s just start with the simple stuff. The very first start to develop a six or seven-figure business out of your passion is to get crystal clear and clarity is essentially for anything you have to get crystal clear. It’s not your classic oh you got to get clear about where you’re at and you’ve got to get clear about where you want to go. It’s not quite that. From a business standpoint, you’ve got to get clear about who you want to work with. Who are you really passionate about serving every single day? If you can get out there, impact people in the world and help them, it’s funny but what happens is you get customers and then they have problems and they want you to solve their problems with your business.
So if you think you’re going to get into business as an entrepreneur and not have to solve problems or you go oh my gosh my customers have all these problems, oh my gosh, that’s what business is. So you better choose a person or a type of customer that you love to serve. I will tell you that who Jeff and I love to work with and contribute to, naturally most people say I love everybody. Well, yeah, we love everybody too and we want to serve everybody too, but that doesn’t really work for marketing. It doesn’t work for people identifying who this is right for. So Jeff and I actually target who our actual perfect customer is and the term is perfect customer. Well our perfect customer is women between the ages of 25 to 45 who are usually…
JT: I’m going that’s me! Keep going.
KM: Look at who is attracted to interview us. We’re very clear in our marketing. We’re very clear in everything we say, the people we like to work with and help right now is 25 to 45 year old women who want to become either entrepreneurs, have been entrepreneurs for awhile and they want to position themselves as much more successful people in their industry or who have created really successful businesses and they either want to shift gears, create a new revenue stream or just take them from seven figures to eight or nine figures. But our perfect customer is women between the ages of 25 and 45. That’s what we have learned.
Now it doesn’t mean that we don’t train men. I mean our trainings are about 50, 60 percent women and 40, 50 percent men. But we market to that and what I will tell you is we also get a type of customer. We get a type of man in our training that is a little more willing to be sensitive to leadership stuff, sensitive to conversations about communication, conversations and anybody listening needs to start thinking about this. Who is your perfect customer? Who do you want to get up every day and take care of on a daily basis with your business? Who do you get passionate about?
A long time ago, Jeff and I used to just work with anybody and we felt drained at the end of the day. We felt like we weren’t getting paid enough. At the end of the day, we sat down one day with our coaches and we said, this was early on, we said, “Who do we really, really, really want to serve and be around all day long?” If we had a line out the door of our perfect customer, who is that? We said, you know what, who we love to serve is women who are 25 to 45 who are in an entrepreneurial situation. So that’s who we work with.
Now they can be a coach, they can be a consultant, they can be an author, they can be a speaker. This is a common make up of people in our rooms. They could be entrepreneurs, they could be professionals who want to leave their job. There is a lot of people who come to see us who want to escape their jobs at this point and start to become entrepreneurs. Some of them are seasoned entrepreneurs. They have been in the business 10 or 15 years and they’re essentially experts, but they’re not doing certain things that are making them the money that they should be making. If you know of somebody in your industry that is making more money than you, 9 times out of 10 they’re not more talented than you.
JT: We like to hear that stuff, yes.
KM: And in fact, they may even be really less talented than you. I’m not going to go into names but I’ve been in the record industry and I’ve seen great, great, great talents suffer and really, really, really horrible talent make millions. It’s really just sort of following this formula. So the first one is clarity and it’s not just clarity about your customer, but there’s another level to that and that is getting clear about your message. What is the message that you have at your business? What is your message to the world? In our trainings, we help people craft their message because this is one of the distinctive areas that really makes a difference in people bonding.
One of the biggest buzz words in business these days is personal branding. Jeff and I are actually bestselling authors on this topic. We’ve written many, many things on personal branding and we’ve been traveling the globe. We present in four different continents at this point. We present in 12 different countries throughout the year and we talk about how important personal branding is – yourself. You are the brand of your company now. So people come to you because of your message because you stand for something in the world. In fact, you could be the weirdest most awkward, goofiest, randomness, ugliest person on stage, but if your message is powerful and people believe in it, they will get behind it and they will want to work with you. So this is the area of getting clear.
The second area is to get yourself packaged up. Once you’re clear about all that stuff, you’ve got start to get packaged up and by packaging we’re not just talking about creating products or service although that’s part of it, we’re also talking about taking your knowledge out of your head, your wisdom and starting to put it into things like systems and formulas and frameworks. Start taking the stories of your life out and turning them into formalized stories that you share with people in your work, in your products, in your services. So it’s about taking your intellectual property out and getting it into packaged form but also building products and services that people really want to consume and then help them.
So that could be things like DVDs, CD sets, that could be video trainings, online membership programs, but it could also be things like group coaching programs. It could be one on one consulting services. It could be workshops and trainings. It could be whatever you want and this also part of what we do in our training is we help people productize themselves into services and products.
The very last part of our system here is called positioning. And positioning is where you start to look at how do you create the partnerships, the joint ventures and the exposure that you need. This is a really key point that I learned early on is exposure does not equal money. For example, this interview, right, this interview we’ll get exposure from it, but we don’t make money off of the exposure and so many people in the world, we’ve trained some major celebrities that everybody would know by name, who had massive exposure and they come to us going look they’re either broke or they are frustrated going I should be making millions more with my exposure.
I’m all over television. Some are all over movies and they’re like but I’m not making any money. Or maybe they’re making money but they’re going this is ridiculous. I should be making 10 times as much money for the amount of exposure I have.
JT: I was just going to say it’s funny that you say that because my face was on the home page of Yahoo! twice within months and I didn’t sell anything. I had nothing to sell. I was dumb. I had no idea. I was like sweet, I’m famous. I didn’t do anything. I had a marriage proposal and people trying to sell me stuff but in general that was about it. It’s crazy because I assumed that exposure meant more opportunities and more money but it doesn’t always. Sorry, go ahead.
KM: It does not. Now exposure will equal more opportunity so I will give you that. Sales of products and services are what make money. When you sell something you make money. It’s just that simple. A equals B, I sell you something I get your money, that’s it. Let’s be clear, we talk a lot about money and making money because we think that’s very important and we train a lot of what I would call heart centered entrepreneurs. It doesn’t necessarily mean that they’re in a spiritual business or something or a massage therapist or anything. They could be heart centered leaders of large corporations, but they tend to be very heart centered and they’re looking how to bring more heart into their business.
But a lot of them are scared that if they go more towards heart centered approaches that they make less money. So we talk a lot about making money in our trainings because we want to have all of these really heart centered people who are really high intentions, great people in the world, have more money flow into their life because you know what happens with money is money magnifies what is in your heart. So if you are someone who wants to help more people, the more money we give you the more people you’ll help.
JT: And how amazing is that for you?
KM: For someone who has a lot of love and acceptance, exactly. So one of our real key messages in the world is about social entrepreneurism. In fact, we’re in Australia right now. We were getting interviewed yesterday by one of the largest magazines in Australia called BRW and the whole conversation was about social entrepreneurism. They recognize that we’re global leaders in talking about and implementing helping business owners implement, because talk is cheap, who cares about talk.
So part of what we’re on a mission to do here is we talk about money in the room because we want someone like you or someone like anybody listening who has got a big heart in the world to have more money to feed that big heart. But let’s not forget that business is about helping people. So all businesses are about helping people, if you’re not helping people they don’t buy anything from you.
JT: What a surprise.
KM: Exactly, right. Even though we talk a lot about money and I’ll talk a lot about making money and being effective in this conversation, let’s not forget that behind the scenes is about helping people. This is why we all do business. This is why Jeff and I are so passionate about what we do training people because we’re helping people go help other people. It’s awesome. We can’t get enough of it. In fact, Jeff and I speak 280 days a year. In the last four years, we’ve done 1,200 multi-day trainings, in the last four years. I mean it’s insane. We’re on a mission as you can tell and it’s not slowing down.
Next year we’re going to be doing a global tour all over the world and we’ll be in I think 40 different cities throughout the year just weekend after weekend after weekend, just new cities so that we can go help people help people. It’s awesome and we can’t get enough of it. Some people think we’re nuts, that’s okay.
JT: It’s a good nuts though. It’s a good nuts.
KM: Anyways, so where were we? So we’re talking about positioning, the third step in this formula. So positioning is about the joint ventures and the partnerships that you create to get the exposure. Exposure is very important once you have the products, once you’re packaged up, once you’re clear. Before then, it’s totally useless. It’s not going to get you anywhere. It’s just going to get you exposure.
Positioning is also about the way you make offers, the way you position your products in the marketplace, the way you position yourself in the marketplace. There’s a whole set of techniques that we go through about how do you effectively position yourself. It’s essentially the way people see and experience you as a brand or experience your product. Where does it fit into their lives and where is the value for them? So this is both your social connections, the people you connect with, the people you do business with. It’s like social proof.
Who do you business with and get yourself out there? If you’re on the media, this is a partner of yours. This is an exposure partner. But it’s also about how you position yourself once you’re in the media. Once you have people with the databases firing out emails for you. How do you position yourself as the expert or the top what we call the rockstar which is what we say is even higher than the expert.
JT: Nice. That’s awesome. So what does that do for us? Why does that make it better? Like why do we want to be a rockstar?
KM: There is a formula I left off. What it does for them, rockstars are able to do a number of things that non rockstars are not. We use the term rockstars, Jeff and I chose this term four years ago about us because Jeff spent a little bit of time in the entertainment industry in the film world, but I had just spent 10 years touring and producing records so it was very congruent.
JT: You were a rockstar.
KM: It was sort of who I was. First, I always wanted to be a rockstar as a child and then I ended up touring for years and being a record producer so it was actually who I was but you’ve got to understand that, at that time, people were laughing at us. They were saying “rockstar”, yeah right. What? Are you going to wear your fur coats on stage and your earrings and tattoos and show up and teach me how to be a guitar player? We were getting laughed at. This is who I am. I spent the last decade being in the rockstar world.
Three or four years later and suddenly you go from an idiot, what you get out of following this rockstar formula is you get perks and benefits and opportunities that top people in the world do. Jeff and I charge $100,000 a year to work with each client that we work with privately. That’s our private rate. We could have never charged that if we didn’t understand the system and follow this formula. Anybody listening can be charging top rates in their industry. Anybody listening can be doing that if they’re following this formula.
So you get to make a lot of money. That’s the first thing, but really kind of the most insignificant. Honestly, I will say that Jeff and I don’t do this training, we don’t need the money, we’ve got businesses, we’ve got internet engines. We make plenty of money anyway and we do this because it helps people and because of the fun of who you meet in this kind of business. I’ll tell you that you get to make a lot of money but that’s incidental to really the other parts which is if you want you get to go on paid holidays or paid vacations. You could speak anywhere in the world. You can go and travel, if you want to, and get paid to show up there and present and speak.
You can work with really amazing people of the world. Jeff and my clients are everywhere from Olympic athletes. We’re coaching a gold medal Olympic coach who’s coaching athletes. Right now we’re coaching several Olympic athletes, gold medal Olympic athletes all the way to major business owners, business owners that run $100 million, $200 million plus companies. We spend time with people like Sir Richard Branson and Tony Blair and we’re going to be in India for a couple weeks with Dr. John Demartini from The Secret co-leading trainings there because he brings this beautiful human behavior specialist element and we bring this business leadership element and we’re going to be training Indian entrepreneurs on how to make more money and be more seen in the world.
So you get major opportunities. You get to meet really cool people. Just remember, there may be people listening that say that’s great for those guys but I’m not that kind of personality. Honestly, Jeff and I started in our bedrooms. We started practically in our underwear making telephone calls trying to see who would let us come speak at their group, their consulting group or their coaching group. We started on the ground just calling people saying we’d love to share our message, can we just come talk to you. So you could really start from scratch in this business. We didn’t know anybody. We started with nothing and, in fact, we still have most of it and we just get out there and really pounded the pavement and followed the system that we teach everybody.
JT: So how long did that take – from going from speaking to networking groups for free to gosh where you are now? It doesn’t sound like that long of a time. How long was it?
KM: We say to our clients you should plan to be making six figures. When you work with us, you plan to make six figures, a new six figures, in whatever you’re passionate about in 12 months max, 12 months, 1 year.
JT: So how can you do that? I mean how can you tell people because you don’t know the, I understand they’re your perfect client, but someone coming to you going okay I’m going to lay down probably not $100,000 for your top coaching stuff but lower than that to be able to make six figures. Is that what it’s like and you’re like okay that’s what we we’re going to do?
KM: I’m talking about people who come to our trainings. We deliver group trainings all over the planet. You can come through and just spend several thousands of dollars to just spend time with us, get our entire system and formula and help you integrate in our weekends. What we say is we don’t give seminars, we give “doinars.”
JT: Thank you, I love that.
KM: We’re not into information for information purposes and, in fact, we’re proud to say this that we are the number one results producing company in the world, for the people that come to our trainings. In fact, most people make back the money that they spent in the training during the training. We train them up and get them out the door to be making money and experiencing and implementing the stuff in the weekends. There is no here is a bunch of information, good luck, hopefully it works for you. People make money in our trainings.
In fact, the most we’ve ever had somebody make in the weekend is $180,000 of brand new money, from scratch, never done anything before. We help people make money in our rooms. They make a lot of money in our rooms from new business using our techniques, because it really doesn’t take that long to shift the things that need to be shifted. That’s, I think, one of Jeff and my gifts. Everybody in our room has their own gift. I think one of our gifts is being able to quickly identify where the real high leverage point is to change someone’s life and immediately help them do that in the room and this is what we do.
This is how our trainings are designed. Our trainings are designed for people to make money, in the weekends is what I am talking about. So people do and many people come in, they surprise us. Some people make six figures out of the gate from scratch. Other people come in with momentum, they’ve been running successful businesses, but I am talking about new money made. The other reason we do this is because in the rooms we play games to donate money as well. So we often will say to our participates, “Look we’re supporting an initiative, some sort of cause, forget this pull out your wallets and donate money crap. We are becoming a social entrepreneur to give that to some initiative that we’re working on here.” That could be time, resources, money, we don’t care what it is.
We want to start training them, get used to making loads of money and setting aside some of that to put into resources to go help people. So we’re on a mission. Jeff and I personally are on a mission to help people make as much money as possible in that room in the weekend so that we can donate as much as possible to the initiatives.
JT: That’s so cool. I have to make sure I come out to one of your trainings wherever you are, I’ll have to make sure I can go out, because number one you’re getting me really excited to actually see you live because I bet that’s ridiculously awesome but also the fact that you’re doing more than just telling people how to make money. Like you said, the people that want to give, you want to be surrounded with people that want to make money so that they can give money too because those are awesome people. So I just want to meet all the people in your trainings too, so I’ll have to make sure I come out for sure.
KM: This is very true. I was going to say we have amazing people in our trainings. They’re really just extraordinary. It’s what makes it so much fun for us.
JT: I bet. I know it’s Saturday for you and I know it’s getting kind of crazy because I know you only have so much time. I could probably talk to you forever or at least listen to one of your 80 hour trainings, but why don’t you tell us, for the last question that I always ask, is what’s one action that listeners can take this week, just one, I know you’ve got a ton, that people can take so that way they can go forth and earn their million.
KM: To me, the next best thing for anybody to do, which is what I did, is hire a coach. You’ve got to find a really, really, really awesome one and awesome ones are expensive and that’s okay because really awesome ones will be worth their weight in gold. I regularly pay, Jeff and I have invested hundreds and hundreds and thousands of dollars, in fact millions into coaches, advisory teams, advisory boards, mentors. We can’t get enough. Jeff and I currently have five coaches, each of us – money, mindset, NLP coaches, strategy coaches. We can’t get enough of coaching because we know that the best way to do it is to surround yourself with amazing an brilliant people.
When it’s just a friendship, when it’s just you know hey call me up and it’s casual, it’s not like a formal relationship. When people have something, when a client is invested in the coach financially and the coach is invested because they’re getting something of value out of it other than just feeling good, there is a different result that happens and it has been shown time and time again. Stop working for free and stop working for little money because it just doesn’t do anything. People don’t get results. Do everything you have got to do to make that work. Find the money, make it happen and then get committed to having the results that you want in your life.
Just make sure it’s the right coach for you. The right coach for you, it doesn’t matter how expensive they are, it’s going to make you millions.
JT: That’s awesome. I know my mentor always used to say someone needs to have skin in the game in order for them to actually push forward and that sounds like exactly what you’re talking about – getting out there and actually doing it. Awesome. So tell me where we can find more about you, your trainings, find you on Facebook, Twitter, all that fun stuff.
KM: Sure. The best place is just to go to our website. It’s industryrockstar.com and this is the company that Jeff and I own. We’re doing the personal brands Jeff and Kane. We have a dozen trainers underneath us, just freaking amazing trainers that we’ve met all over the world that we’ve recruited. So usually we train most of our trainings but then we have some trainers as well. You can go to that site and learn all about us, our trainings, where we’re going to be. 2013 we’re going to be globally gallivanting across the world. In the next six weeks we’re going to be in Asia, next week we’re going to be in the U.S. In about four weeks we’re going to be in India, in six weeks then we will be back in Australia. Then we’re going to be going to Europe in September, like we’re everywhere. It’s not going to be hard to find us, you just may have to wait a little bit until the right time and country.
JT: Man, you guys are crazy. You have this much energy too after doing crazy amounts of work. Super cool. Well I really appreciate the fact that you’ve been on here and I want to make sure everybody that’s listening goes and checks out your stuff because it seems like it’s super cool. I know I will be definitely because you guys are really cool. I’d love to meet Jeff too. Thank you so much for coming on today, Kane, I really appreciate it.
KM: You got it, Jaime. Thank you very much.
Just to note, you can download the top ten tips from these millionaire interviews on the blog.
Thanks for listening. You can find out more great information like this on EventualMillionaire.com.