The “Dark” Art of Branding With Michael Baldwin

Founder and CEO of MICHAEL BALDWIN INC – Michael Baldwin

Here’s what you’ll learn about The “Dark” Art of Branding:

– Why do you need branding and what to do if you’re just starting out.

– The core pieces of an outstanding brand.

– The three “magic” words you should always measure your brand against.

– Two questions you must ask yourself before you even start thinking about branding.

– How to come up with a brand with just a whiteboard and a room full of “right” people.

– What is a “360 degree branding rule” and how it can help you keep your brand consistent.

– The brick & mortar of a killer brand.

Michael’s Website:

Baldwin.com – Michael Baldwin Executive Coaching | Be better

Transcript: Download

Video Transcription provided by GMR Transcription Services.

 

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Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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