How to use Innovative Marketing To Increase Revenue with Charlie Webb

Entrepreneur, technologist, author, filmmaker… – Charlie Webb

Charlie WebbCharlie has a great business that many would consider to be boring. Medical Packaging. Yet he makes it extremely interesting and profitable with innovative marketing techniques. Learn what he does to minimize risk and create campaigns that make him top in his market. Plus we discuss the passion-myth – do you need to be passionate about your product or service?

Check out Van der Stahl Scientific, Inc. for more info!

Thanks so much for listening!

Transcript:

 

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Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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14 responses

  • That was a very informative interview. Charlie is a great speaker and brought up several points to consider if starting your own business. I could listen to him speak more in his business innovations.

  • Really liked the concept of “Delay is the Ultimate Form of Fear”…such an important concept. I find myself in analysis paralysis and create spreadsheets and read book after book, but yet when it comes to action…I plod along at best rather than being bold as Charlie also emphasized. Thanks again for another insightful interview.

  • One thing I can do that is innovative in my company is implementing a new consumption model for my customers; through audio and mobile marketing and entertainment. Lets make free information entertaining to consume. 🙂

    Thanks for sharing Charlie!

  • Great advice! Just goes to show you can make money through any avenue. It doesn’t always have to be a flashy or exciting product. I’d love to hear more interviews with Charlie!

  • Hey, Jaime,
    I have to agree about the statement “delay is the ultimate form of fear” remark – that’s definitely ME! I am pushing through it, though, and finally getting my online tutorial videos started. First one done (huge victory for a perfectionist like me)…now on to the next 50 or so :).
    As far as innovative marketing ideas, that’s always a tough one. I have actually implemented an off-line campaign of a simple, old promotional item – a pen. What I thought was innovative was/is the offer of a free gift on the promotional item: I have my URL with the /free-gift after it. Instead of always promoting just your regular URL, It’s a good idea to send someone to a splash page with another offer (I believe I may have just heard this on one of your other podcasts…!). I JUST started promoting this, so I will let you know how it goes.
    Thanks again for yet another great episode.

    Sandi

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