5 Best Marketing Books: Recommended by Millionaires

Ever wondered what millionaires in business actually do in marketing?

Below are the best marketing books recommended from over 300 millionaire interviews.

What’s so interesting is that they aren’t hard core tactics based books. In fact a lot of them are about networking – because everything in your business comes down to the people on your team and the right connections.

So, go grab these books and enjoy!


Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi and Tahl Raz

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.

“I read a great book by Keith Ferrazzi called ‘Never Eat Alone’, and he talks about the power of the follow up. You know, when you meet someone, follow up quickly so you leave that impression.” – James Swanwick (Millionaire)


Networking is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections
by Derek Coburn

Born out of author Derek Coburn’s frustration with having spent thousands of fruitless hours attending traditional networking events, this book offers fresh, effective, unconventional strategies for growing and nurturing a powerful network. These strategies grew Coburn’s revenue by 300% in just 18 months and can have a major impact on your business.

‘Networking is Not Working’ has the subtitle, which sort of helps people to know that the emphasis should be on ‘not’ as opposed to ‘working’ is ‘Stop Collecting Business Cards and Start Making Meaningful Connections’. My approach to networking, the shift in my wealth management business five years ago and what we’ve really put into practice inside of CADRE, is more or less calling out the larger networking events. – Derek Coburn (Recommendation by the author himself)


Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
by Jeff Walker

“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

If you buy Jeff’s book, which is very good – I reviewed it on my website and pushed it when it launched it – that’s like buying the college textbook, but taking the course is like actually signing up for the course where you have assignments and you have due dates and you’re going to be graded. – Michael Hyatt (Millionaire)


Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin

** Listen to my interview with the author Seth Godin Here

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin’s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.


Give and Take: Why Helping Others Drives Our Success
by Adam M. Grant

For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate leaders, Give and Take opens up an approach to work, interactions, and productivity that is nothing short of revolutionary.

Adam is a professor at Wharton and he wrote a book last year called ‘Give and Take’. It was on the New York Times Bestseller list for five months. – Derek Coburn (Millionaire)


 

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Hi I’m Jaime. Each and every week I bring you the top business advice from the people who know best.

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