Joy Gendusa is a direct mail expert and the CEO of PostcardMania. They send out over 140,000 postcards per week to promote their company alone. She gave great tips on how to set up a direct mail campaign, best copy for postcards, and why postcards work. She also explains her philosophy on direct mail, “Quantity Over Quality”!
Resources Mentioned in the Podcast:
- The Small Business Success Manual by Stan Dubin
Check out Joygendusa.com to find out more from Joy.
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